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June PPMs

Especially now that classic hits is centered on the '80s.
10 years ago, Ben and WOGL didn't share nearly as much of the musical pie.
But classic hits was centered more in the '70s then too.
 
Gregg. said:
And I don't understand WOGL. It gave itself a new moniker, it took most of its DJs off the air for a month and replaced some of them with new voice tracking. And it stayed almost steady in the ratings. Hardly a difference.
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Does the book just released cover the period the remake took place? The entire period? If not, you've just added a new layer of meaninglessness to already meaningless numbers.
 
This month was... steady. No major jumps, no major falls. WDAS-FM snapped back to about where they were. WPEN-FM slipped down into the 1's again (but hey, it apparently makes money)

While it looks like WUMR hasn't done much damage to either WEMG or WHAT, remember, WEMG filed for bankruptcy not too long ago.

Apparently the cume for iHeart's Fox Sports the Gambler dropped to 1,800? I know they aren't going to compete with WIP and WPEN, but damn dude, literally no one seems to be listening.
 
The residents of Denver, St.louis and Philly really do love their rock stations good lord
You act like its a bad thing, is it.... On another note, if Black oldies are on the rise, why doesn't anyone consider Mass Appeal oldies. Kudos to R1 for ignoring the tired jargon that oldies are for the almost dead advertiser unfriendly group and sticking with the format. Seems only the big east coast cities are without a local oldies outlet, why? when a majority of the popular top 40 stations and classic oldies music came from this area. Most areas of the country are within earshot of a variety of oldies formats.
 
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wibgradio99 said:
Seems only the big east coast cities are without a local oldies outlet, why? when a majority of the popular top 40 stations and classic oldies music came from this area. Most areas of the country are within earshot of a variety of oldies formats.
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While there are some very secondary signals (or the still-questionable use of Channel 6 analog audio in Chicago) doing 50's-60's and early 70's oldies, the only stations with decent ratings and sales are "classic hits stations playing a few late 70's songs and mostly 80's and a touch of 90's material.

While a lot of 50's and earlier 60's music came from the East, with Motown, The Beach Boys and the British Invasion by the mid-60's most of the production no longer came from the area on the East Coast.
 
wibgradio99 said:
The residents of Denver, St.louis and Philly really do love their rock stations good lord
You act like its a bad thing, is it.... On another note, if Black oldies are on the rise, why doesn't anyone consider Mass Appeal oldies. Kudos to R1 for ignoring the tired jargon that oldies are for the almost dead advertiser unfriendly group and sticking with the format. Seems only the big east coast cities are without a local oldies outlet, why? when a majority of the popular top 40 stations and classic oldies music came from this area. Most areas of the country are within earshot of a variety of oldies formats.
Click to expand...
It's a good thing it's just that the rock stations in St.Louis and Philadelphia are such powerhouses
 
wibgradio99 said:
Seems only the big east coast cities are without a local oldies outlet, why? when a majority of the popular top 40 stations and classic oldies music came from this area.
Click to expand...

Where the music came from has nothing to do with the airplay it receives 50 years later on the radio. If airplay was restricted to where the music came from, the people in Philly would never have heard Elvis. Even small labels like STAX figured out how to get national airplay by the 60s.
 
I do wonder if the ratings focused on the demos stations are looking for show similar upward and downward movement or barely any change as B101 (5.5 to 5.3 to 5.5) or XTU (4.3 to 4.6 to 4.3) which when averaged out over a few months seems to be level listenership.
 
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