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New ratings-demo breakdown of rank and share?

R

Ray D. Owe

If someone here has access to detailed ratings, could you please post the ranking and share for each station in the 25-54 demo. I am also interested in seeing rank and share breakdown in this demo for the KFI weekday shows.
Thank you in advance!
 
Posting that information would open this site up to some pretty big lawsuits. Except for the publicly released information, sharing share numbers is in direct violation of the rules from Nielsen.

As CT said, you are free to pay Nielsen to get the share numbers you’re looking for.
 
I think we can safely say that KFI's 25-54 numbers are much lower than their 6+. They are way below the Top 10.

BTW here are the 6+

https://ratings.****************/cgi-bin/rol.exe/arb003

Here's a link to an analysis of the demos:

www.allaccess.com

Research Director Inc., Exclusive June '22 PPM Analysis For New York, Los Angeles, Chicago, San Francisco And Dallas-Fort Worth

JUNE is busting out all over and The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our cohorts at XTRENDS – are busting our collective keisters to bring you the latest in breaking ratings news. Thanks to an inconvenient federal holiday, all the data has been delayed by a day, which...
www.allaccess.com www.allaccess.com
 
Out of curiosity, does KFI generally outperform sister station WOR in NYC? WOR relies on more syndication that in LA is ok KEIB 1150, but I’ve wondered how big the difference between the two is. I’m sure WOR has lower overhead due to the syndication.
 
TheBigA said:
In what way? For a long time WOR was in the 6+ basement.
Click to expand...
25-54 and revenue wise - I assume KFI probably outbills WOR by a decent margin, but since iHeart took WOR over some years back they seem to have become a bit more of a contender than they were for ages. However NYC is a bit more of a news market, less commuter friendly so it may be an apples to orange scenario.

I had to remind myself that 790 KABC was still in existence.
 
101tm said:
25-54 and revenue wise
Click to expand...

These AM talk stations don't do well 25-54. The revenue is also limited by the kinds of advertisers available.

The news audience has two AM all news stations to listen to, and their audience is also primarily over 50.
 
101tm said:
Out of curiosity, does KFI generally outperform sister station WOR in NYC? WOR relies on more syndication that in LA is ok KEIB 1150, but I’ve wondered how big the difference between the two is. I’m sure WOR has lower overhead due to the syndication.
Click to expand...
WOR is an also-ran. KFI although way down in 25-54 in recent years does dramatically better than WOR. And, more important, KFI is the #3 biller in LA. WOR is around 17th or 18th in billing in NYC. KFI, in a smaller market, bills twice as much as WOR.
 
KFI is local at all times weekdays except overnight with Coast to Coast AM. WOR has only two local weekday shows, morning drive and late morning. Everything else is syndicated from noon to 5 a.m. the next day.

On weekends, KFI is also all local except overnight. Some of those weekend shows (Handel on the Law, Leo Laporte The Tech Guy) are syndicated to other iHeart stations but they are based at KFI's studios. Meanwhile WOR is almost all infomercials on weekends. It even runs infomercials overnight instead of Coast to Coast AM.

So which came first, the chicken or the egg? Is WOR so dependent on infomercials and syndicated shows because it doesn't bill well? Or it doesn't bill well because it is so dependent on syndicated shows and infomercials?
 
Interesting. I’m pretty sure most of the increases are coming from 65+, but WABC is well ahead of WOR 6+.

I never would have thought KFI billed as highly as they apparently do, considering the demographics and the changes of the market they’re up against.
 
101tm said:
Interesting. I’m pretty sure most of the increases are coming from 65+, but WABC is well ahead of WOR 6+.

I never would have thought KFI billed as highly as they apparently do, considering the demographics and the changes to the political landscape of the market being up against them.
Click to expand...
I've read it said on the site in the past that stations like KFI can still bill well even with old demos because they can run longer commerical breaks and air more advertisements.
 
jt99 said:
I've read it said on the site in the past that stations like KFI can still bill well even with old demos because they can run longer commerical breaks and air more advertisements.
Click to expand...
And KFI never had the huge conservative image of stations like WABC. They took Rush off way back, and the local talent is centrist not conservative.
 
DavidEduardo said:
And KFI never had the huge conservative image of stations like WABC. They took Rush off way back, and the local talent is centrist not conservative.
Click to expand...
KFI does seem to be very centrist on many issues, especially most of the social ones (you will not hear a lot of anti-abortion rhetoric, for example). They mostly have conservative points of view on fiscal issues (taxes/government waste) and immigration.

I think also there is also a pretty strong anti-establishment streak, which means they are often bumping into the left-wing leadership and policies of LA County and the State of California.
 
Ryan Williams said:
KFI does seem to be very centrist on many issues, especially most of the social ones (you will not hear a lot of anti-abortion rhetoric, for example). They mostly have conservative points of view on fiscal issues (taxes/government waste) and immigration.

I think also there is also a pretty strong anti-establishment streak, which means they are often bumping into the left-wing leadership and policies of LA County and the State of California.
Click to expand...
Except Handel seems pretty far left not a centrist or even center left.
 
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