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June Radio Ratings
- Thread starter Dr Wayne
- Start date
WDRV is not just #1 but by a wide margin over #2 WBBM/WCFS. And AAA WXRT is also enjoying a good ratings period, tied for #6. But the news is not good for all rock stations. WCHI is tied for #17. And Alternative WKQX is tied for #22.
In the news/talk category, we see WBBM/WCFS at #2 and WBEZ at #4. But WGN slipped to #15. And WLS is down to #27. Not good.
In the news/talk category, we see WBBM/WCFS at #2 and WBEZ at #4. But WGN slipped to #15. And WLS is down to #27. Not good.
I respectfully disagree with Greg regarding how the rock stations are faring.
WCHI generally fares better - sometimes much better - in Adults 25 to 54 than in 6+. Personally, I think their song choices leave a lot to be desired, but it seemingly is working.
Q101 in 6+ is nosing upward, so maybe they are on an upward trend in key demos, too.
WCHI generally fares better - sometimes much better - in Adults 25 to 54 than in 6+. Personally, I think their song choices leave a lot to be desired, but it seemingly is working.
Q101 in 6+ is nosing upward, so maybe they are on an upward trend in key demos, too.
95.5 was something like #5 25-54. Music might not be that great but their ratings are OK.
WKQX is #6 18-34, which seems to be about their best average lately although it goes lower. It’s been higher before 2020. At least if I remember reading the articles correctly.
WKQX is #6 18-34, which seems to be about their best average lately although it goes lower. It’s been higher before 2020. At least if I remember reading the articles correctly.
Considering that 93.9 is a Soft AC, you would think 100.3 would gain as a Mainstream AC and be at least on par with 93.9.
I cannot say WSHE's playlist is particularly wonky for the AC format.
US 99 passed the 900,000 cume mark for the first time since 2019
www.countryinsider.com
WUSN Chicago Tops 900,000 Cume For First Time Since 2019.
Audacy “US99” WUSN Chicago is country’s top-cuming station, according to Nielsen Audio’s June 2022 PPM survey. WUSN’s 6+ weekly cume of 917,200 marks the first time a country station has
WSHE is strange for an AC. Hearing something like Pitbull’s “Give Me Everything” alongside traditional AC fare is just weird. It’s also rather 90s centric and pretty heavy on 80s, and they don’t play anything new. It’s a strange mix of songs that is almost not AC but not variety hits.
Also, considering Hubbard is running an out of market morning show, this station is sadly an afterthought. 100.3 has had 7 different name changes in 25 years as an AC format. It’s pretty much a clone of Mix 94.9 in Cincinnati, another Hubbard station that isn’t exactly AC but borders more on variety hits.
WSHE stopped programming as an AC station over a year ago. They market it as 80s-2000s Adult Hits. Currents were phased out.
100.3 has always made these subtle adjustments. 2002-2004 it was “Hits Of The 80s & 90s”, then R&B-leaning Soft AC, then Rhythmic Oldies, then Adult Hits, then AC again (It was Hot AC and AC throughout the 90s) then they tried a variation of Modern AC when they changed the calls to WSHE, only to evolve back to AC the same year. Now it’s what we have now. It was always a flanker for WTMX. At least since Bonneville owned them.
100.3 has always made these subtle adjustments. 2002-2004 it was “Hits Of The 80s & 90s”, then R&B-leaning Soft AC, then Rhythmic Oldies, then Adult Hits, then AC again (It was Hot AC and AC throughout the 90s) then they tried a variation of Modern AC when they changed the calls to WSHE, only to evolve back to AC the same year. Now it’s what we have now. It was always a flanker for WTMX. At least since Bonneville owned them.
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I would think 100.3 could still go mainstream AC and protect WTMX while trying to cut in to WLIT who is soft for an AC. AC and Hot AC co-exist well in a number of markets (Dallas and Los Angeles come to mind immediately) in the same cluster. I guess I understand the flanker part, but I don’t get why 100.3 has always had continual re-brands and odd format changes when they could probably do much better if they did something like mainstream AC, stuck to it, invested in it and could still have a flanker for WTMX (who has moved closer down to WSHE in the books in recent times). It’s like it keeps getting set up for failure.
It’s the entirely to flank for WTMX. They did AC before as I said. If the ratings get too high, take numbers away from WTMX, they adjust it. So in a way, yes it is set up for that purpose.
Unscientific, of course, but I can't remember the last time I heard WLS in anyone's home, office, car, or place of business. Or tuned into it myself for entertainment or information.
Am I correct in assuming that most of WBBM AM's audience has moved to 105.9? If so then is WGN the most listened to AM station in Chicago?
You gotta wonder at what point Cumulus decides the land and electric bill are no longer worth clearing their programming in the top 3 markets.
Nielsen does not publicly release the component data for Single Line Reporting. A client can order a special tabulation, but it is not public data.
All three stations share space with other existing company offices that would likely exist regardless of the disposition of the stations.
I was referring more to the transmitter site and electricity 50kW probably takes - is 890 diplexed with any other station?
Cumulus’s 760 WJR up on Detroit enjoys success WLS could only dream of - I’m assuming due to less competition (no WGN and a less successful all news outlet than WBBM with WWJ)…and probably a more receptive market to conservative news/talk
TTBOMK it is not diplexed with any other station. My sense is that if it was possible, it would have been done by now. Cumulus has owned the station for ten years, and they sold the tower land for KABC and WMAL some time ago.
Here's a pictorial of the Cumulus Chicago offices, courtesy of Fybush.com:
Site of the Week 11/30/18: Cumulus Chicago
Text and photos by SCOTT FYBUSH We had some catching up to do this past summer in Chicago, where a
www.fybush.com
Scott also visited the historic transmitter site about 18 years ago:
The cost of electricity is lower than the cost of the station's staff. If expense is an issue, they would first cut more staff. The fact is that the station shares space with other Cumulus and Westwood One facilities, thus the operational cost is shared among other more profitable stations. Cumulus and Westwood One would need a sales office in Chicago whether or not they own a station there.
WWJ is the #1 biller in Detroit. That is hardly "less successful".
WJR has been vastly more consistent than either WLS or WGN, both of which have spun the "talent of the day" wheel constantly while they changed PDs only slightly less often.
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