Most people delay daytime programming to watch at a later time anyway. Now they can watch any episode whenever they want.
Soap fans are loyal fans. One of the grandkids will show grandma how to sign up.
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“Days of our Lives” to move the hourglass to Peacock
- Thread starter only1moore
- Start date
As long as not in prime, NBC doesn't control what affiliates run in daytime hours.
They are loyal and have varying degrees of tech ability. My in-laws could figure that out relatively easily if they wanted to watch a soap. My loyal-to-Y&R-to-the-end mom would not, no matter how many times it was demonstrated. We could sign her up, but not a chance she would ever, ever know how to find it. My dad would have figured it out fine for her theoretically, but once he was gone, her ability to manage technology was effectively gone as well.
But of course neither would be valuable to advertisers, regardless. If they drive some sign ups great, but there’s no way in heck this ia lasting long as a streaming soap.
I tried buying my mother an iPad to get her used to surfing and streaming. It went into a drawer and instead her TV was on 24/7 on Food Network or MeTV.
My dad used to spend a lot of time on line and even to an extent, wrote a little code. His problem was clicking on fake Microsoft warning links. It got to the point where I just setup MS RDP so I could remote-in and fix what he'd done without having to go over at all hours.
TV is different than radio, in that there are plenty of drug, cruise lines, adult diapers, and mobility products targeting a more senior audience. Agencies still want to reach that demo sweet spot of adults 25-54, but there's definitely a market for reaching the oldsters.
There’s a market, but it’s not nearly so valuable to be trying to hock Depends and Colonial Penn, and the like. That was a big issue Price is Right had when moving on from Barker. They still have some of course, but the mix today is reflective of a better demo mix.
Peacock may sustain the show a bit on those ads, but I don’t believe for a moment this is anything more than running out the contract. If they shed enough of the oldsters, that advertising block is understandably going to be paying less. Can they get enough of a mix to make the first daily streaming-only soap opera a success? I can’t see it. If they do, more power to em and I’ll own being dead wrong, of course. But this still looks to me like a dump with an attempt to not lose quite as much.
Peacock may sustain the show a bit on those ads, but I don’t believe for a moment this is anything more than running out the contract. If they shed enough of the oldsters, that advertising block is understandably going to be paying less. Can they get enough of a mix to make the first daily streaming-only soap opera a success? I can’t see it. If they do, more power to em and I’ll own being dead wrong, of course. But this still looks to me like a dump with an attempt to not lose quite as much.
As far as I know, they aren't supposed to control it at all. At a TV station where I worked, I remember the Traffic Director having to sign up for each and every CBS show (are you clearing/are you not).
Not talking about logs or the Traffic department. Affiliates are different than O&O's when it comes to negotiating what gets carried during daytime.
Days Wimbledon Pre-Emption Dates
NBC tells us that Wimbledon Tennis will be pre-empting our favorite daytime show, Days of Our Lives on Thursday July 5th & Friday July 6th. Tennis airs from Noon – 5:00pm ET. You can expect to see Days back on Monday July 9th!
soaps.sheknows.com
They always had to go on hiatus so NBC and Corday productions could ink a new deal which they inked a new 2 year contract through September 2023. This is simply NBC playing dirty and just sweep the carpet underneath them as they all knew that it be on NBC through September 2023. Viewers were shocked but even the cast and crew were shocked that they did that since they had a contract for two years.
It's not dirty. If the contract allows it, so be it.
That article was published in 2007.Days Wimbledon Pre-Emption Dates
NBC tells us that Wimbledon Tennis will be pre-empting our favorite daytime show, Days of Our Lives on Thursday July 5th & Friday July 6th. Tennis airs from Noon – 5:00pm ET. You can expect to see Days back on Monday July 9th!
My bad, it was the French Open (yeah, am not into tennis obviously).
'Days of Our Lives' Spoilers and Pre-Emptions for May 30 - June 3
'Days of Our Lives' spoilers indicate it'll be a dramatic, but short week for the soap opera which will be pre-empted starting May 30th.
www.cheatsheet.com
That is a good point. There are lots of products and services that cater to those well over 55. But they do not buy local media for that... they buy the AARP magazine and a slew of channels still showing "Leave it to Beaver".
So while they are not a valuable audience to local radio, seniors are a very profitable audience for target-specific national media.
But there are plenty of accounts that want national TV (and other such media) to reach seniors. while network TV targets 18-49, there is a whole subset of accounts that go for over-50, over-60 and beyond viewers. But they don't buy local media... radio, local TV stations, local print and the like. They also don't spend a lot on new media to reach seniors... not because seniors are non-users but because delivery is inefficient.
They pay crap. Been there, done that. Hence “valuable.” Those Colonial Penn and similar accounts pay, yes. But they’re somewhere near the bottom of the barrel. And the affiliates are saddled with garbage avails that hurt their bottom line as well. Given a choice between something that does better in 49 and under and something that skews older, that isn’t a hard choice.
Forgive my ignorance but when you say networks target ages 18-49... I suppose you mean they targer mostly on-demand viewers or something like that. I can't imagine the 18-25 crowd actually sitting down in front of the TV to watch a CBS sitcom. And this comes from someone who is well in supposed target age of the networks.
KNSD airs Wheel and Jeopardy instead of a 7PM newscast but I feel I do want the station or any other station to clear Access Hollywood at some point.
I take it that you are here somewhere in the San Diego area. If so, KNSD airs Access Hollywood right after Days Of Our Lives in the afternoon. Well, pretty soon, it will be after that news show replacement.
Wow, that's still hard to believe...Days leaving the NBC schedule after 57 years.
Also, you won't see a 7pm newscast on KNSD unless they lose the rights to air Wheel and Jeopardy.. Those are 2 of TV's most successful syndicated programs. They bring a large built-in audience for NBC prime time.that begins at 8pm. I'm sure their competition would love the chance to grab up those shows.
That's the hour long Access Live, I meant willing to fill the former Ellen slot at 2pm after Kelly Clarkson moved to 3pm.
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