Unless management decides there is no way of getting younger listeners and simply lets the format run its course.
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NYC Metro Radio Ratings: August 2022
- Thread starter pjc1961
- Start date
How many younger people just want to listen to 24 hours of news.
I’ll ask again, but why will they need to?
Younger demos are not turning to radio for news. As the current 880/1010 demos age, that trend is bound to continue. We’ve already seen that putting it on FM will not introduce younger demos. So to quote David…
This is the likely reality, and what I would expect to happen.
I keep hearing stories about attempts to consolidate the two news stations into one. If revenues start to drop, that might be the first step before moving the survivor to FM. They've already put Mets baseball and weekend infomercials on WCBS. That may be an indication of where things are going.
They would just listen on an as-needed basis. After all, 1010 WINS suggests that we give them 22 minutes.
Do they need to listen at all when their phones have all the news they need.
Fair point.
People can have all the music they need on their phones too. I guess broadcasters might as well turn off all the radio stations since they are no longer needed then, right?
Or...maybe people don't rely on just one way to get the things they want/need.
I can stream everything I want from my phone to my car. The 20 somethings are probably doing just that.
I’ve thought for quite a while we will see a KNX/KFWB situation in NYC with WINS/WCBS. My opinion is WCBS 88 will go the way of KFWB.
But then, why would Audacy allow that to happen? KFWB sunk due to its 5,000 watt signal. KFWB and KABC were among LA's top stations. But their 5,000 watt signals were their downfall, not their formats. They no longer hit the more affluent LA and Orange County suburbs. When KFWB limped into history, it was no longer billing that well. It was down around #20 in LA in the ratings. In the latest NYC ratings, WCBS was slightly higher than WINS. That's probably due to the Mets broadcasts but it still counts.
I'll say it again. Do you doom one of Audacy's highest billing stations in order to keep low-rated, low-earning WNYL or WXBK? You'd rather keep one of those stations than move WCBS to the FM dial?
Audacy's highest billing stations in NYC are WINS, WCBS and WFAN. WFAN already has an FM simulcast. It's almost time for WINS and WCBS to do the same. This decision would be harder if WNYL and/or WXBK were in the top 10. But they're two of New York's lowest rated FM stations. So the decision is not so hard. Save BOTH of your highest billing AM-only stations in the Audacy chain, WINS and WCBS, before their AM-only status sinks them.
I'll say it again. Do you doom one of Audacy's highest billing stations in order to keep low-rated, low-earning WNYL or WXBK? You'd rather keep one of those stations than move WCBS to the FM dial?
Audacy's highest billing stations in NYC are WINS, WCBS and WFAN. WFAN already has an FM simulcast. It's almost time for WINS and WCBS to do the same. This decision would be harder if WNYL and/or WXBK were in the top 10. But they're two of New York's lowest rated FM stations. So the decision is not so hard. Save BOTH of your highest billing AM-only stations in the Audacy chain, WINS and WCBS, before their AM-only status sinks them.
That had noting to do with affluence... which is seldom a consideration in radio buys. It had to do with ethnicity. The areas covered by KFWB and KABC became predominantly Black, Hispanic and Asian which are groups that don't index high in their usage of English language all-news.
KNX was doing about as poorly as KFWB, so it made sense to eliminate one after both joined the same company (even if KFWB had to be sold eventually) to have only one all-news station as the audience would be combined.
There is likely little to be gained yet by putting all news on an FM. Likely better to maximize billing until the format itself runs out of energy.
Sports is a definite 25-54 format. News is a 55+ format. The WFAN move made sense. In NYC, wasting an FM on an aging format makes no sense.
I see no gain. WNYL still bills as much as WNEW or WPAT or WXNY or WOR and is profitable; in fact it is one of only about 135 US stations billing over 10 million a year. WXBK does not cover a key area for news, Long Island, and is restricted over Manhattan as well.
I think Audacy should hire Howard stern and let him say what he wants and put him on 92.3
There is no way Howard could be allowed to "say what he wants" without the station losing its license. Radio content is regulate; Sirius/XM is not.
Second, Howard did well when the ratings were done in the diary system in the largest markets where people wrote in long listening spans. In the PPM, Howard would have ranked much lower due to more precise time measurement and the almost total absence of secondary listener. A calculation I did for LA shows that, instead of #2, Howard would have been around 9th or 10th in share/rating/AQH persons. So Howard would do much, much worse in the PPM than he ever did in the diary system.
Sorry! I should’ve added I was kidding when I said that Mr. David. My apologies
This ought to put an end to discussions that Alt 92.3 should undergo major changes.
They could make Howard the richest man in the world and he would not come back. I think he is happy on SXM, he can do what ever he wants, he has 2 dedicated channels.
And actually works only about 120 days a year. I'll take one of those, to go with extra catsup.
Summer off, 3 days a week. Not a bad deal.
While the latter is true, I can guarantee you news radio is largely not one of the multiple mediums for the bulk of people under 50.
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