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A Change Coming to KGO

KGO is teasing a "new radio station" coming Monday 10/10.

I hear some words in the promo that sound like keywords (or buzzwords) but not much in the way of clues.

Nothing in the trade press so far.

Big new contest or shitshow...You decide.
 
atthestars said:
Based on "money" or "las vegas" or "bet on it" clues in the stunting... sports/sports betting radio coming Monday?
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a) we have dueling threads about this at the moment
b) a sports betting format seems odd in that the 2 Ballot Props that would legalize it are not doing well in the polls. Also, wouldn't this format be aimed at young males... most of whom wouldn't listen to AM radio with a gun to their head? An FM simulcast to be announced? Maybe they thought The Game might try this and so are trying to beat them to the punch?
 
From Insight: "The station is currently stunting with a loop teasing “The most unique radio station in the Bay Area is coming on Monday. You can bet on it”. The sweepers include song clips referring to gambling and making money."

What a waste of the 810 stick.
 
Negin said:
From Insight: "The station is currently stunting with a loop teasing “The most unique radio station in the Bay Area is coming on Monday. You can bet on it”. The sweepers include song clips referring to gambling and making money."

What a waste of the 810 stick.
Click to expand...
The stick has been a ghost of itself for a while.
 
Mediafrog+ said:
Reading the Twitter replies sheds light on the outgoing KGO demos: “Listened for 60 years”, “Listened for decades”, “Listened for eons”, etc. And those same tweeters talk about their parents “rolling in their graves.”

Perhaps it was time to dump the geezers?
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Probably past time. I remember when WABC dropped music in 1982, people interviewed remarked how sad it was, while also revealing they hadn't listened to WABC for 8 years.
 
What happens to the format if California voters continue to reject sports betting? Is there enough of an audience of people who are betting illegally for it to work? Don't forget, the illegal bettors are doing their wagering through bookies or foreign websites, neither of which can advertise on American radio. The tout advertisers won't mind being on KGO because they bear no responsibility for how the listener uses their analysis and tips. But ads for betting services? Sorry, no customers here.
 
CTListener said:
What happens to the format if California voters continue to reject sports betting? Is there enough of an audience of people who are betting illegally for it to work? Don't forget, the illegal bettors are doing their wagering through bookies or foreign websites, neither of which can advertise on American radio. The tout advertisers won't mind being on KGO because they bear no responsibility for how the listener uses their analysis and tips. But ads for betting services? Sorry, no customers here.
Click to expand...
I think Sports Betting may be the number one advertiser in states like mine where it's legal. It may be a huge "bet" whether or not California approves it.
 
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