Sources tell me that Brian bell is out at wror after 27 years
When you say "recession", do you mean advertisers are abandoning Radio for other options? Advertisers certainly weigh cost vs ROI.People think we're joking when we say the advertising recession has hit radio.
When a family owned company that has some of the most successfully stations in Boston is making staff cuts, it's bad.
When you say "recession", do you mean advertisers are abandoning Radio for other options?
Radio is an adjunct to the entertainment business. Movies flop, and talent becomes tainted. TV shows don't get ratings and are cancelled.People who work in Radio need a sense of Gallows Humour. Getting fired has never been a matter of "If" but "When". I knew a guy who was told by the GM "It's time to walk the plank" on his final day. It's a Pirate industry indeed without sentimentality...
And radio has one of the best ROI figures of all, and it is easily traceable. But if you look at Facebook's parent, Meta, recent quarterly report and Q3 projections, we see similar declines in new media.When you say "recession", do you mean advertisers are abandoning Radio for other options? Advertisers certainly weigh cost vs ROI.
Network and broadcast TV is off, Cable channels are off, and all forms of Internet advertising are off as companies realize that inflation is causing discretionary dollars to disappear.
So will middays be going the autopilot jukebox route?radioinsight: "Julie Devereaux departs middays at WROR after 22 years. Devereaux has bounced between middays and afternoons during her tenure, which followed eight years at then AAA 92.9 WBOS and Rock 93.7 WCGY
And the Saudis and their buddies have slashed production, so gasoline is probably going to returning to $4 and up within a few weeks. The president has voiced strong disapproval and pleaded with OPEC+ to reconsider and with Big Oil to keep its price increases to a minimum, as the timing could not be worse with midterms a month away and many Americans likely to vote on pocketbook issues rather than reproductive rights. Neither of the villains in this scenario will listen, Or they will listen, but laugh and ignore.At the same time, subscription prices are going up. Sirius just raised its prices. Royalties have just increased by 15%. People are getting squeezed.
radioinsight.com