This demonstrates exactly why stations, especially larger companies who these lawyers believe have deeper pockets, run a risk when they have a jock or an intern, or the local cluster manager's kid, running their websites and social media, rather than hiring a person or agency who's familiar with laws and regulations governing the things they post. These attorneys are just opportunists for the most part and they don't care if your station intentionally cherry picked one of their "client's" copy-written photos, or if some low-level intern rather innocently posted a photo - they want their $$.
Most of these lawsuits could've been avoided had the station simply posted the required text with the photo, giving credit and/or mentioning where they got the photo from. Keep in mind that, even the moderators of Radio Discussions must think about the type of content users of this website post and how it's done. Especially if a user posts snippets from a news story or certain other sources. Credit must be given/links should be provided and only a certain length of the referenced article can be posted here.