I wouldn't say Atlantic "failed". It was pretty successful in its era, the late 80s and early 90s, in a period where British local commercial radio was still hamstrung by old-fashioned broadcasting styles and onerous format requirements (classical music shows, long news breaks, even drama in some cases), and where BBC Radio 1 was stuck in the early 80s. It was a tight American-style CHR in a country which didn't have it. The excellent pop music of the era helped it, as did its policy of giving away money
all the time. It did best in Northern England, Scotland and Wales - it struggled in the high population areas of London and the South East of England because of the distance from the Irish transmitter and the fact that LW has always been poor in cities (even the BBC has a relay on 720 kHz for its LW programming within London).
At peak, "Long Wave Radio Atlantic 252" reached about six million people, no mean feat for music on AM, and it kicked off the careers of a lot of people who are still successful in radio today. It started to decline as British radio modernized and improved its programming - more pop/rock music on FM local stations, a streamlined BBC Radio 1 (which also moved from AM to FM around this time). The death knell came in the early 2000s when it went for a frankly insane Rhythmic CHR/EDM format under the "Non-Stop Rhythm and Dance" strapline. It was the last roll of the dice for a struggling business, and it didn't last more than a couple of years.
No disagreement from me that TeamTalk 252 was a mega flop, though. A sports station with no major sports play-by-play rights (in the UK, that means "soccer", and their only play-by-play coverage was British basketball) and a general lack of programming focus, it lasted all of three months. My main recollection of it is that it was incredibly boring and consisted mostly of men talking about not very much, often veering off sport and onto political rambling.
There is heaps of archive audio from Atlantic 252 here:
UK Airchecks from Atlantic 252 | AircheckDownloads.com