• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Alt 92.3 to Become WINS Simulcast

Petitions never work. Which competitor would be in a position to "take notice?" We've gone through this before. Current owners aren't budging, and no stations are for sale.
It is not necessary for someone to buy or sell a station and like I said will probably not do much good with Audacy. But there are plenty of frequencies at the very least that could put an Alt format on HD.

At the very least lets Audacy know there is an audience for it on 92.3 HD2 and to put the New Arrivals HD2 channel on another property instead of canning it.
 
And do what? Change one of their stations to a perpetually underperforming format that has already failed several times? Strange business strategy.
See post above. Yeah, I am sure splitting the audience for their nursing home news channel is going to be a success.
 
Over at ALT 92.3 FB page, the pinned post still getting traffic with complaints and notice someone posted a petition.

Probably will not do any good for any stations Audacy owns but who knows if they get enough signatures perhaps a competitor in the market will take notice.
Online petitions after a radio format change are like "thoughts and prayers" after a mass shooting: emotional and heartfelt, but ultimately ineffectual and inconsequential.
 
It is pretty clear they will lose the revenue from WNYL from the folly to appeal to an unsustainable aging audience.
It’s pretty clear that Audacy did the math and realized they’d add/save more revenue by putting WINS on FM than the profit gained from keeping around this perpetual loser of a format.
 
Advertising based of ratings from the Nielsen sham ratings cartel and their PPM scam.
You have no evidence or proof of that. While a small sample is always a difficult proposition, radio ratings are as accurate as possible,

The biggest challenge for radio ratings is keeping the cost affordable to most of the competitive stations while maintaining a sample that is acceptably reliable. Both the PPM and diary samples are adequate and the issue is mostly maintaining proportionality with the least weighting.

There is no “Cartel” and no sham. You should not make such horrible accusations with no specifics and no credentials,
 
Last edited:
It is pretty clear they will lose the revenue from WNYL from the folly to appeal to an unsustainable aging audience.
You know, people age one year at a time, quite rigidly.

There is a decade or more of life to news as clients like it. They tell their agency to buy it. They get results from a foreground format. The format allows more commercial minutes an hour and pays a low music license fee.
 
Last edited:
You know, people age one year at a time, quite rigidly.

There is a decade or more of life to news as clients like it.they tell their agency to buy it. They get results from a foreground format. The format allows more commercial minutes an hour and pays a low musicalícenme fee.
And who knows. Future generations may re-develop an interest in news that has been ebbing as rock fans retreat into mothers' basements, endless days of online gaming and "whatever" attitudes toward anything not directly affecting them right now. (Yes, a stereotype, but no worse than that of news radio listeners as geriatrics in a nursing home.)
 
Let’s play along with the possibility (however utterly remote) that 3 to 5 million people were to sign that petition.

The big question, and the only question, every chain operator would ask is … where in the hell those people were and why they never moved the ratings needle for WNYL, or any other commercial modern rock station, over the past 17 years.
 
Petitions never work. Which competitor would be in a position to "take notice?" We've gone through this before. Current owners aren't budging, and no stations are for sale.
100% correct - and to add, as the industry changes and continues to face revenue headwinds, format flips have become much less common than they were 15 years ago. I would say we won’t see any further changes in NYC radio such as a format change for a long time after this, unless Audacy reverses course with 94.7 should it not catch on within the next year or so.

The move of sports and all news programming to FM as well as the growth in religious broadcast stations has eliminated a lot of the “extra” signals that struggled or had mediocre performance in the past and were “flip candidates” regularly. 95.5, 98.7, 101.9 come to mind for NYC - and now 92.3. LA has seen similar with 97.1 and 100.3. Neither signal had really been successful with anything for years and are no longer commercial music stations that used to be constant “flip” candidates if that makes any sense.

NYC doesn’t have that many commercial full market signals, so this change has had a more sizable impact than it would in a market like Chicago or even LA. There are no more music signals to flip in NYC.
 
Perhaps having WINS on FM will benefit the cause of attracting younger listeners. In all honesty, I'd rather trust radio news over so called "news" posted on social media. I know that other markets show listenership only maintaining, but I'm still interested at seeing how this goes.
 
Mike. Call Audacy on Monday morning and suggest your idea. Call it Titanic Radio. Gotta give ya credit for standing firm on your vision. The old people comments are kinda fun. Looks like your age bracket died off before ours has in this case. Its the canes, not the wheelchairs ya better worry about. :)
 
They also lose the salaries and other expenses from a station that spent years banging its head against the wall trying to come up with a music mix that didn't piss someone off. They won't have that problem anymore.

One could argue Audacy suffered from having the wrong person leading the Alternative effort in NYC. Mr. Kaplan's pre-conceived notions of what the format should be harmed Alt 92.3's viability, in my opinion. (His "expertise" also led to multiple other poorly performing similarly formatted stations across the country.)

Once some of those stations started tossing the rhythmic pop material to the curb and began playing (egads!) more ROCK music (which almost used to be a "dirty" word in Kaplan's lexicon) numbers started to improve, NYC being the exception. It is possible the multiple follies in morning drive repelled listeners, too, in the case of WNYL.

In any event, I do completely agree that tossing Alt to the curb is the correct business move here.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom