How much of the agencies' negative characterization of the current rock listener is accurate and how much is like the campy, disco/dance-loving image of the gay male and his musical tastes that corporate radio (broadcast and satellite) leans on in programming for gay listeners? Are well-adjusted, ambitious, high-earning men really that small a part of the fan base for current rock? And if they aren't, is there anything that can be done to change Madison Avenue's collective mindset?
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Alt 92.3 to Become WINS Simulcast
- Thread starter atthestars
- Start date
Concert details take weeks and months to confirm. I'd say chances are very good that KROQ's promotion and sales departments knew all the particulars of the holiday-season event back in August or September, but why announce it to the listeners then? I recall walking through the advertising departments of the newspapers I worked for in early fall and seeing layouts for the special Christmas section already being prepared. The readers saw nothing about the upcoming section in the paper until December.
The main things they look at are buying habits and effectiveness of advertising. Those are easily quantifiable. Or at least more quantifiable than things like sleeping late and slacker behavior.
I think the lack of any consensus listener definition at this point looms in their minds even more and WNYL having such tiny 25–54 listenership really speaks to that.
If a tangible music consensus existed, programmers wouldn’t have to do guesswork or rely on gold libraries that are more and more incompatible with new product.
A few years earlier, sister station 102.1 the Edge flipped before their How the Edge Stole Christmas concert. The Eagle presented it instead. It had the same lineup even though The Eagle didn’t play most of the artists.
KVIL in Dallas also almost failed. The ratings tanked (record lows for the frequency) about a year ago when they pushed all the nationalized talk shows. The programming was a train wreck. There were songs cut halfway through for “two minute promise” commercial breaks and station ID’s were sometimes mixed up with another “Alt” station somewhere else in the country. If WNYL sounded anything like that, I could see why it didn’t work out. Maybe WNYL couldn’t recover.
KVIL got fixed. Around the start of the year, they got a new PD, got rid of the shows, and we’re able to siphon enough listeners from active rock competitor by mixing in some harder rock. KEGL ended up being the one flipping instead.
He was great!
and so did KDGE when it flipped from The Edge to Star 102.1 right around the time of the annual "How The Edge Stole Christmas" Christmas time concert.
Thanks for sharing this file.
Those of you who live outside of the range of WINS' AM and FM signals do not get to hear the legal ID* at one minute before the hour because it is too close to the commercial break on the live stream. You will find it at 26:51 on the file. It features Ed Sheeran telling listeners that 1010 WINS can now be heard on 92.3 FM after a voice artist quickly says the ID.
* = WINS, WINS-FM and HD1 New York
That part ran on the 92.3 stream. They didn't change it immediately.
True, but I mean on a regular bais.
They’re trying hard to get the coveted 18-34 demo 🤣
He's not the one doing the ID. First, someone else who is a voice artist does the legal ID, and then Ed Sheeran gives his short message about 1010 WINS on 92.3 FM.
Oof, for some reason in my mind that only happened like 3 years ago. Can't believe it was actually almost 10 already.
I do remember the news announcers doing the awkward sign off at 630pm to give way for the Yankee coverage and reminding listeners that they could hear the news on the WCBS880 website.
In LA they match as well as KNX, KNX-FM and HD1 Los Angeles. They dropped the KRTH-HD2 a couple months ago now so the legal ID is very clean.
Prior to the launch of WINS-FM, 1010 WINS was also heard on WNEW-HD3. Today, WNEW-HD3 is not in service.
They turned it off on Thursday soon after the flip. That's what I had been using as my WINS preset in the car. I had to rearrange things but there seems to be an increasing lack of good radio stations to put onto presets in NYC now.
In those cases it was not possible for the FM to adapt the original AM's call sign. Chicago was their first all-news FM, and they were not going to move the heritage calls of WBBM-FM from 96.3 to 105.9. San Francisco was the same deal, and Philly came down to that fact that the calls are licensed from CBS/Paramount.
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