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Jack FM question

vw86 said:
I know 102.7 Jack-FM Baltimore shares identical music logs with 102.5 The Lake Greenville, SC (and a few others), which is the same library but an alternate log than the main iHeart Variety Hits log that is shared by 1065 The Lake Cleveland, 947 Bob FM Erie, 1029 The Lake Charlotte, and 967 Steve FM Columbia, SC and more.

102.7 Jack-FM also breaks away for AT40 the 80s on Sunday nights.
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WMYI in Greenville carries iHeart’s variety hits playlist that is more rock leaning and heavier on 80s and a lot of early 90s alternative. You won’t hear any hip hop.

WLKO (and WLTY etc) carry the more pop-friendly playlist that isn’t going to have as much Pearl Jam, Metallica, etc in the playlist, and you’re more likely to hear a classic hip hop song on occasion.

WODC in Columbus, OH is an interesting case - they were running the iHeart variety hits playlist heard on WMYI/WQSR, but switched a year or so ago to iHeart’s Big Classic Hits playlist that’s used by stations like KLOU. It’s since added personalities but kept the “933 The Bus” branding and adding the positioner “Greatest Hits of the 70s, 80s, 90s.”
 
vw86 said:
1027 Jack-FM in Baltimore is now playing the national "The Lake" iHeart Premium Choice feed
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About a year ago, I noticed WQSR airing The Lake in some dayparts but not others. Wouldn't be surprised if that has since changed, though. Seems like a couple others aired the same feed but time-shifted, too.
 
If The Lake national feed/WQSR/WMYI are airing the rock leaning playlist, is there a national feed available for the poppier leaning playlist airing on WLKO/WLTY/WHLK/etc?
 
vw86 said:
If The Lake national feed/WQSR/WMYI are airing the rock leaning playlist, is there a national feed available for the poppier leaning playlist airing on WLKO/WLTY/WHLK/etc?
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It’s called The River on the iHeart app.
 
seatownmedia said:
I think the “jack” or “bob” formats were simply different ways of labeling oldies stations. Of course, perhaps with some differences by including more recent hits. The oldies term needed to die. Yes, “classic hits” was a seemingly good replacement, until it wasn’t.
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There are still oldies stations, and they are not classic hits.
 
Looking at the national "The Lake" playlist and WQSR, it looks like WQSR inserts their own end of hour drop song that gets played in select hours that's not part of the national feed. This hour is Lose Yourself by Eminem. Other harder songs look to be Epic by Faith No More, Beast of Burden by the Rolling Stones, Holiday by Green Day, Loser by Beck, Lithium by Nirvana,
 
tall_guy1 said:
KCKC in Kansas City plays it and it classifies as an AC station.
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Remember, there are no "format police" and no strict definitions for formats. You can have CHRs that are more rhythmic without being reclassified as Churban, ones that are more rock without being called a rock format or even nearer to Hot AC or even slightly more influenced by country. It depends on the market, the other competitors, the sales demographic goals of the owner, and more.

Format names have two main uses: first is to let ad agencies know what kind of station each one is so that they have guidance in making ad buys. Second is for record labels to know what general kinds of songs to service each station with.

Advertisers don't care what specific songs a station is playing. They just need to know the style of each station. And that is why the categories are broad and a bit vague.
 
The Milwaukee Hot AC is giving considerable spins to the 87 Mac song everywhere from the Chevy commercial, but Classic Hits has been reluctant.
Is this the Kate Bush deal? Classic Hits played it and it wasn't a hit in 85, so while it might have brought younger listeners over, their target audience of older listeners we're not fans of the song.
 
I think that when an old song, that wasn't really a hit when it initially was released, is trending based upon streaming numbers and other indicators, it's place for terrestrial radio is on current based stations.
Terrestrial radio right now needs consistency.
Classic and Adult Hits need to stick to selling that they are the place to hear those special songs that everyone knows from the last 3 decades of the 20th Century. For the first time in the rock and roll era, a majority of those under 30 find those songs cool and familiar, as they romanticize being a part that special pop culture era (to varying degrees). Currents they may prioritize, but there's no real consensus hits, where as there is consensus with gold songs.

The dwindling ability to make consensus hits means that our current based formats more than ever (yes more so than the early to mid 90s) must include a strong gold element defined by how mass Appeal they are right now. But obviously the earliest is the Briney,Jlo,BsB, NSYNC, Aguilera era.

Btw those didn't chart when new but are part of classic hits essential top 75, and the debatable, varying secondary became true established hits decades ago so they are not attempts to redefine the nostalgia.
 
I can't believe that Jack is still around, after CBS- FM dumped that awful format, I thought it was extinct, are they still using that stupid phrase "playing what we want"? I would rather listen to a station that plays what "I " want.
 
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