Say Audacy could get the WYSP call letters from whoever has them. What are the chances they do the rock format on 96.5 and bring the rock wars back between WMMR and WYSP? They own the WYSP intellectual property. We’ve seen many iterations of Sunny here and two different WJJZ jazz stations even with different owners so, it wouldn’t be unheard of a station returning. With Beasley having the high ratings with WMMR and WMGK, would they want to try to take some of that audience instead of trying for the Q102 listeners? I do know that CBS has blown up many heritage rockers, K-rock and WNEW in NYC and WBCN in Boston, just to name a few and they have not returned under Audacy’s ownership.
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What if Audacy brought back WYSP on 96.5?
- Thread starter Bill_W
- Start date
Taking a slice of the revenue from WMMR and WMGK does seem like an appealing target.
But they'd also have to make sure they don't hurt the cash cow of WIP. And a WYSP reboot would surely draw male numbers away.
I think it's too big a gamble. Right now, they're getting package sales using WTDY and it seems to be working just fine for them. In order to do what your post suggests, I suspect they'd need some very convincing intel indicating that Beasley's Wall of Men is vulnerable. Personally, I can't think of many things that seem less vulnerable than Beasley's Wall of Men.
WTDY will remain a CHR station. WBEB and WOGL are two of the top billing stations in the philly market so that offsets WTDY'S low ratings can we end the conversation now
WTDY might remain a CHR station for now but nothing stays the same forever. At some “point” 96.5 could become an 80’s station again. No one has to end the conversation because you believe things are fine the way they are now. I would say at least half of the posts on this board are indicative of speculative conversation.
The early '80s are already aging out of classic hits formats. Why would a station with appeal to the money demo (albeit in puny numbers compared to the competition) flip to a format whose appeal to 55+ increases with every passing year?
You missed the point. I wasn’t advocating for a format change, I said formats don’t stay the same forever. Even WMMR for example, one day in the future won’t be playing “everything that rocks.” At this point it seems conceivable that WMMR will outlast most of us, and maybe it will, but it, like everything else will see its day.
80s are not aging out of classic hits formats. Thats all a lot of classic hits stations plays
The format, which has been rock and pop based since the beginning, runs into the divisive genre of hip-hop in the '90s. Fewer consensus hits. Eventually, '90s will have to be the core decade. If there's no way to reconcile the "rap is crap"/"rock is your dad's music" rift among fans of '90s music, the format has no choice but to cling to the '80s as long as it can.
What I find interesting is that Salt Lake City is a market that has 3 CHR stations and 4 stations that are some form of AC and they all successfully co exist. Is the audience for contemplary music in SLC really that huge
They also have three country stations.
The 90’s debacle has been discussed in the past and what has been predicted is already coming to fruition. Some classic hits or even soft ac stations are doing their best to skip over the 90’s almost entirely by continuing to play core 80’s songs that still test well while at the same time introducing early/mid 2000’s songs that complement the format.
It depends on the market. WCBS is playing more 90s than WOGL.
Although never say never, wouldn’t this overlap too much with WOGL? Down the road as AM listenership future declines I wonder if the powers that be will feel the need to put WPHT ( despite its small audience) on FM? In addition to moving KYW to a stronger FM signal.
WVLT subsidizes its own format by selling blocks of brokered air time on nights and weekends. If they depended on revenue from playing oldies 24/7 they probably wouldn’t even pay the bills let alone turn a profit.
Ah you mean those shows that are on when Oldies isn't.
Yeah that's true, I had forgotten about those shows.
Their add buys though is a lot of local businesses that's been on there for ages.
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