My understanding is that MediaBase is just supplying raw data, not making format determinations. That's left to specific chart editors at Billboard.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Alt 92.3 to Become WINS Simulcast
- Thread starter atthestars
- Start date
My understanding is that MediaBase is just supplying raw data, not making format determinations. That's left to specific chart editors at Billboard.
And what many "newer generation" Americans don't realize is that "ethnic" media goes back to times before the Declaration of Independence. In different areas there were newspapers in Dutch, German, and French and in areas that would eventually become part of the US, Spanish.
With print media nearly extinguished, we are left with the Internet and broadcast radio as vehicles for immigrant groups to employ to stay in contact with their culture.
Correct. MediaBase supplies data to Billboard for them to decide on who is what and then create the charts. On the other hand, MediaBase subscribers can create all the charts they want, including custom ones.
For example, one could create a chart only of stations you want to follow because they are in similar markets or similar competitive situations. You could even create charts of just iHeart-owned CHR stations and, also, non-iHeart ones so you could compare what the two groups did. A use of that would be to see if iHeart was pushing a song or artist due to participation in an iHeart event, while non-iHeart stations were not moving the same song as hard... information that is useful in evaluating songs you are considering for your own adds or drops.
In this particular situation, I'm pointing out the listener enthusiasm surrounding their events. The enthusiasm surrounding these events I would think would make the existing advertisers and sponsors of these certain events want to associate with the station.
That's not how it works. If they want to reach those 1100 fans, they can go directly to Billy Corgan.
Radio stations are competing with recording artists for sponsorships. That enthusiasm is for an artist, not for radio.
It was the station that put on this show. Those 1100 fans were listeners to the station. The band had another concert elsewhere not long after. A regular concert.
Whenever they (and other stations) do an event, a concert, it is sponsored. Their next event has 3 sponsors. They do remotes at local businesses promoting these sponsors. Good turnout, good visibility for the sponsors, sponsors like it. Local businesses like the visibility. It can't be a bad thing to have listeners coming out to a local business. Stations with higher ratings than that one do these events. A business will sponsor the event, they'll do additional station events with that business. Good relationship with sponsors and getting that brand visible to large amounts of listeners and fans is a good thing right? If it's not, this industry is screwed beyond repair.
Either way, none of this can be accomplished without a local presence of people.
Whenever they (and other stations) do an event, a concert, it is sponsored. Their next event has 3 sponsors. They do remotes at local businesses promoting these sponsors. Good turnout, good visibility for the sponsors, sponsors like it. Local businesses like the visibility. It can't be a bad thing to have listeners coming out to a local business. Stations with higher ratings than that one do these events. A business will sponsor the event, they'll do additional station events with that business. Good relationship with sponsors and getting that brand visible to large amounts of listeners and fans is a good thing right? If it's not, this industry is screwed beyond repair.
Either way, none of this can be accomplished without a local presence of people.
Radio stations aren't in the music business. If an advertiser wants to reach enthusiastic fans, they don't need a middleman.
Yes I know, radio stations promote concerts. They've been doing it for 60 years. It's called NTR. Lots of stations do it. iHeartRadio and Audacy do it all the time. They have event staffs that handle it. Sometimes they do events where they don't own stations.
Last edited:
I'm not talking about radio stations promoting random concerts. These are not just concerts. They're literally events the station puts on. The station literally actively works with booking the artists to play at their shows. Some stations thrive on these events. The advertisers just love it. Some smaller stations will get an artist to play at a bar that advertises on the station. They'll do them at a local venue that they have a good relationship with usually. The artists like the visibility, the advertisers like the visibility, the station likes the visibility, the listeners like the music.
It's almost always Alternative and Rock stations that put on these shows these days. iHeart has done a few of these over the years with their CHR stations. Jingle Ball in particular. But they nationalized that show like they did everything else. I'm sure it makes a lot of money. Not as much because of the station, but because of the fans wanting to see the artist.
The rock and alternative audience is really big into going into concerts. They tend to be more heavily invested into their music. It's more of a lifestyle for them. I believe that might be a reason why the radio stations do these kinds of shows more often. The radio station tends to play a part into their lifestyle. It's more of a family to them. IF they can make that kind of connection with the listeners.
Last edited:
This station is owned by Cumulus. Cumulus hired a national person to manage these events for their local stations. Read:
Why do you think that is? Because these events generate revenue and they want to do more of them.
But again, it's not just Cumulus doing these kinds of shows. Some of these stations have been doing these kinds of shows for years. WKQX has a long storied history of them. WLUM in Milwaukee, which is not owned by any of the national companies has been doing them since they relaunched the format 17 years ago. They're also active in the local venues
But again, it's not just Cumulus doing these kinds of shows. Some of these stations have been doing these kinds of shows for years. WKQX has a long storied history of them. WLUM in Milwaukee, which is not owned by any of the national companies has been doing them since they relaunched the format 17 years ago. They're also active in the local venues
You're right. Spotify does them. Amazon Music does them. SiriusXM does them.
Yep, but I'm not talking about Spotify, Amazon Music or SiriusXM. I'm talking about terrestrial radio.
How can terrestrial radio stations engage with listeners and advertisers with large amounts of people? These events are a good opportunity. One particular format seems to get that and uses them frequently.
Spotify, Amazon Music and SiriusXM are mostly paid services. They don't rely almost entirely on advertisers. If anything they're good promotional tools for them. So if a radio station can use one of these events to work with a sponsor, promote the station, and make money from it, then that is a good thing.
A radio station having visibility in the community gives their audience that sense of connection. That's really all radio has going for it lately other than being free and widely available.
How can terrestrial radio stations engage with listeners and advertisers with large amounts of people? These events are a good opportunity. One particular format seems to get that and uses them frequently.
Spotify, Amazon Music and SiriusXM are mostly paid services. They don't rely almost entirely on advertisers. If anything they're good promotional tools for them. So if a radio station can use one of these events to work with a sponsor, promote the station, and make money from it, then that is a good thing.
A radio station having visibility in the community gives their audience that sense of connection. That's really all radio has going for it lately other than being free and widely available.
Last edited:
iHeart & Audacy do a number of events for CHR and Country too. Once again, all managed by the corporate office.
iHeartRadio Jingle Ball
See who's performing and get your tickets for our iHeartRadio Jingle Ball concert tour!
Yes, thank you. I mentioned that a couple posts above.
Some of these used to be station specific events. Now they are “iHeartRadio” events and are held nationwide. Jingle Ball was Z100’s event. Started in the mid 90s. About a decade ago they started cloning it and taking it nationwide.
Some of these used to be station specific events. Now they are “iHeartRadio” events and are held nationwide. Jingle Ball was Z100’s event. Started in the mid 90s. About a decade ago they started cloning it and taking it nationwide.
Last edited:
I'm aware of a station that produced a country concert every year in a medium market which was well received, but the cost of continuing to produce them, and getting "name" artists was getting beyond the station's ability. Several other local venues were competing for the same artists, and there was a long-standing 3-day festival in the area as well. Eventually, the station signed on as a sponsor of the 3-day event. Much less of a headache. Event planning isn't for the squeamish.
In the market where I live now, the country stations sponsor shows at a big country bar/dance club, but as far as I know, they don't book the artists.
Ok, I was nosey and looked up what David basically looked up. Help me here, David, cause you can see the (no pun) win here. It puts WINS on a better playing field. We will need more time and obviously Christmas and Christmas music is not going to help. But, the first tidbits of info seem more promising than I expected.
Because talk listening of all kinds is erratic in the holiday period, I would not make any judgement until after the full January book.
- Status