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KRTH now playing rap music.

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Yabadabado1 said:
If I was KRTH listener and heard rap, I'd probably turn it off and never listen again. I had to play "Rapper's Delight" when it first came out and my first thought was "Boy, I hope this crap never catches on." Nowadays, I can tolerate that compared to the other stuff that came long after "Rapper's Delight"
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That's one of the few good rap songs in my opinion.
 
ercjncpr said:
And meanwhile those of us in our 60s who are supposedly “too old” for radio are stuck with KKGO HD4
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You mean, "those of us in our 60's who are not Hispanic, Black, Asian, Armenian, Persian, Arab or Central European..." and that leaves only about 25% or less of the market. This is not Wichita.
 
ercjncpr said:
Proud to be a 25 percenter!😁
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The issue here is that the majority groups influence taste. So a high percentage of "native Angelinos" were influenced by the rhythmic hits of the last forty years or so and have a taste for that music.

As evidenced by those posting here who are not from LA, the tastes of those who have more recently moved to The City of the Angels don't match local preferences at all.
 
The pearl clutching in this thread is hysterical. I turn 50 years old this year. Want to know how old I was when Aerosmith and Run DMC first broke rap into the mainstream charts with "Walk This Way"? 12. By the time I was in high school, rap was completely mainstream. I'm on the old side of the demo KRTH wants to reach, and yet I grew up with rap.
 
Loverofradio said:
Welcome to the start of the decline for k earth. Playing hip hop isn’t widely accepted by the masses. You’ll see fragmented audiences like many say we see in alternative/rock formats
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Ha, they've been on the decline since Jhani Kaye left. Hip Hop / rap is a mistake for KRTH. Why they even test that stuff is beyond me. Sorry, but rap music are not classic hits.

I suppose exceptions could be made. Songs like "Bust A Move", "It Was A Good Day" or "Whoop! There it Is" could supposedly fit on KRTH, but for gosh sake, stay away from 90's and 00's gangsta rap or the more recent trap variant. It has absolutely no business playing on KRTH.
 
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Gregg. said:
I disagree with playing rap. It is polarizing for folks in their 40s and 50s, a big part of the KRTH base. I wouldn't play boy bands on K-Earth either. The station is now just dipping its toes into 90s and 2000s songs. That means you don't have to play EVERYTHING from those decades, just the songs that fit with the 80s and late 70s you already play.
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Your last sentence says it all. And trainwrecks waiting to happen. You don't play a rap song after the Bee Gees or Cyndi Lauper. They could lose listeners if they venture to far into that genre, which in my opinion, does not belong on KRTH. Power 106 and other R&B stations can play rap to their hearts content. Just because the 90's had many genres of music charting, does not mean they should be played on a classic hits format. Is K-Earth playing grunge or metal from the 90's? No.
 
oldies76 said:
... but for gosh sake, stay away from 90's and 00's gangsta rap or the more recent trap variant. It has absolutely no business playing on KRTH.
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Who even says that they are considering gangsta rap?

They are obviously playing songs that research well with their current core listeners... the ones that have given them their highest and most demographically salable ratings... ever.
 
oldies76 said:
Just because the 90's had many genres of music charting, does not mean they should be played on a classic hits format.
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The thing that you're missing is that in the 90s, the pop chart had many different genres in it. So you heard a wide variety of music on pop stations like KIIS. That's what made those stations popular in their time. So the people who listened to pop radio then are interested in a different mix of songs than what they heard in the 80s.

Obviously, there are programming decisions to make, and they're being selective with the 90s hip hop that they're including. I think I saw a dozen songs from the 90s, and only a few have rap. They have to mix with the other songs, and they have to be instantly recognizable from that era.
 
DavidEduardo said:
You mean, "those of us in our 60's who are not Hispanic, Black, Asian, Armenian, Persian, Arab or Central European..." and that leaves only about 25% or less of the market. This is not Wichita.
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25% or less of a market consisting of a metro area of 14 million, though (market area 12 million).

True, it's not Wichita, though.
 
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