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Cleveland Radio Jan 23 Ratings
- Thread starter skiwest
- Start date
VintageMac
Banned
I think they did better with smooth jazz but not sure.
iHeart certainly cares about ratings. Why would you think otherwise? Agency business, whether traditional buys of transactional computer-based ones, all depend on ratings to determine CPP and to approve a buy or not.
Well, that is what I heard. WAKS always ranks low, but iHeart doesn't seem to be worried about them.
WAKS is an Akron rimshot FM trying to server the Cleveland market without total market coverage. It could not conceivably rank any higher due to its deficiencies. So they keep marketing it for Cleveland it and do whatever with it might produce some incremental revenue for the cluster.
But of recent they have not even subscribed to the Cleveland book. Just Akron and Canton. And in that market, considered alone, they take a full 25% of market radio revenues.
And here, "cluster" is the keyword. When added into a package of multiple stations, it can be sold successfully. But if you look at it alone, it is sort of a "dog". in Cleveland. Yet in a cluster, it works enough to be worth keeping; it's tiny ratings do add
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Ever since Top 40 (what a magazine decided to rename CHR) was developed around 1951, one of radio's most successful formats has been based on playing the same few hit songs over and over, reducing the play or eliminating songs altogether when they started to fade.
WMJI plays the songs that were hits in the later 70's and 80's but that still have strong appeal. They have over 600 of those "favorites" from that era that they play so that the average listener hears each song, maybe, once every week to 10 days or more.
Cleveland is a PPM market. There is no confusion. All the PPM participant has to remember is to carry the meter around with them every day.
It was actually about the same during the Wave 2.0 era. JenY was even worse.
Young people under 30 don't listen to terrestrial radio for music. Period. 107.3 is kidding themselves with an alt format. Most terrestrial alt formats failed all over the country for the same reason. Also, WAKS broadcasts from the same tower as WZAK, so Cleveland signal is really not a question. The fact, again, is that young people under 30 don't listen to terrestrial radio for music. The only exception is an Urban hits format like WENZ.
WENZ relies more on older listeners than younger ones. Their younger crowd also doesn't rely on traditional radio anymore.
Being almost in my mid 30's, I have mostly listened to terrestrial radio since I've been able to operate a radio. The problem is that many areas have no variety anymore when it comes to music formats, all of which mostly sound the same and compete with each other for listeners, chasing listeners away to other sources as they can't find a format that works for them. Such formats, even ones that could be successful and could possibly bring in advertising dollars, are usually found elsewhere, like streaming services and Sirius XM, or are limited to a HD Radio sub that hardly anyone is aware of. Pile on the awful nothing but noise and constantly in pain pop music that has been in existence for over the last decade (which I never listened to) and you can see why radio is the way it is today.
"They have over 600 of those "favorites" from that era that they play so that the average listener hears each song, maybe, once every week to 10 days or more." ................ Not so sure about that. I recall when John Gorman and later Denny Sanders ran WMJI in the 1990s, the playlist seemed a lot bigger. Plus, I recall that they would toss in some musical surprises here and there. Of course, both of those guys were seasoned programmers from their days at WMMS (plus they both were music aficionados). Even though the era that WMJI covers now has slid up in the years, with all the hit music out there from the 70s, 80s and 90s, I don't understand why I have to hear "Big Shot" by Billy Joel just about every day. Now, I can understand a CHR which plays current hits to have a limited playlist....the stuff is new and fresh and will soon be replaced by other new and fresh songs.....but a library station which covers roughly 25 years?
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WMJI was "live" around the clock in those days as I recall, until iHeart (Clear Channel) took it over. One of the attractions of radio to me (as a chronic insomniac) was switching on the station and hearing a live jock in the middle of the night with a weather update and maybe a little information about the results of a west coast Indians game. All gone now.
Wrong. Over 80% do use terrestrial radio, but they do use it for fewer hours than they did a decade ago.
They failed because alt, mostly a 25-44 or even 30-50 format that is male driven has fragmented into three or more sub-groups that only share passion for a few songs. Ample music testing has shown this to be a fact, and that is why the more successful stations (which are few) depend mostly on library cuts.
Again, if you look at 18-34 PUR in every market, you see that this statement is not true.
Saturday night is a throw-away, so you can do anything you like and it won't move the needle at all. Minuscule PUR (Persons Using Radio) and nearly un-salable.
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