March numbers are here

[Mediafrog+]

We’ve been so focused on the Cox/Radio One deal that the March numbers almost slipped by: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Sunny shining brighter.

The Spot staying strong.

93Q really dominating the Country numbers. Demise of Country Legends should help even more.

KLTN continues its recovery.

KMJQ loses some of its Magic touch.

KOVE breaking into the fours.

Box and Beat tied.

Mix decline is an eyebrow raiser.

Country Legends with perhaps a final uptick before its demise.

La Raza sinks a little more. Will a new SBS market entry kill it off?

Our longtime and soon to be former favorite dumpster fire, KROI, barely hits the ones. Alfred, thank you for selling this station.

Our likely new favorite dumpster fire, KFNC, still stuck in the mid zeroes.

And bravo to Classical, only available on HD-2 (no translator!) pulling a 0.6.

KQBU: Oh, never mind.

 

[HTX]

And bravo to Classical, only available on HD-2 (no translator!)

And the opposite is true about KFNC HD2. How is that even allowed in the ratings?

 

[pjc1961]

Covering the survey period from Thu. 3/2/2023 thru Wed. 3/29/2023, alternate view:

Houston/Galveston

Nielsen Audio PPM Monthly Ratings Houston (Market #5) Population: 6,516,500 Black: 1,220,100 – Hispanic: 2,467,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

radioinsight.com

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49 will be available via AllAccess.com on Wed. 4/19/2023.

 

[Deleted member 108832]

We’ve been so focused on the Cox/Radio One deal that the March numbers almost slipped by: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Sunny shining brighter.

The Spot staying strong.

93Q really dominating the Country numbers. Demise of Country Legends should help even more.

KLTN continues its recovery.

KMJQ loses some of its Magic touch.

KOVE breaking into the fours.

Box and Beat tied.

Mix decline is an eyebrow raiser.

Country Legends with perhaps a final uptick before its demise.

La Raza sinks a little more. Will a new SBS market entry kill it off?

Our longtime and soon to be former favorite dumpster fire, KROI, barely hits the ones. Alfred, thank you for selling this station.

Our likely new favorite dumpster fire, KFNC, still stuck in the mid zeroes.

And bravo to Classical, only available on HD-2 (no translator!) pulling a 0.6.

KQBU: Oh, never mind.

There was a time when a sports station in Houston utilized a segment called "the obligatory Astros call". Here, I just knew there'd be "the obligatory KROI dumpster fire mention", and lo and behold, there it is!

Now, we can't just give KFNC the dumpster fire tag, Mediafrog. That will forever be associated with 92.1. There are plenty of other options available for the taking, however, and personally I would suggest "The Leaning Tower of Gow", myself. Just a suggestion, but very much a reality of the current situation.

Interesting development with Mix. Are The Spot and Mix now too close to one another musically?

 

[Mediafrog+]

Covering the survey period from Thu. 3/2/2023 thru Wed. 3/29/2023, alternate view:

Houston/Galveston

Nielsen Audio PPM Monthly Ratings Houston (Market #5) Population: 6,516,500 Black: 1,220,100 – Hispanic: 2,467,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

radioinsight.com

Be careful, the RI site still showing the February numbers at a check just now. Often seems to take them a few hours to post the current numbers under the correct link.

Now, we can't just give KFNC the dumpster fire tag, Mediafrog. That will forever be associated with 92.1. There are plenty of other options available for the taking, however, and personally I would suggest "The Leaning Tower of Gow", myself. Just a suggestion, but very much a reality of the current situation.

I’m amazed KFNC still hangs in there with consistently bad 6+ numbers, but I would love to see the relevant 25-54 male breakouts.

Perhaps they could do a format called “The Breeze” but that would probably make the tower fall over.

Interesting development with Mix. Are The Spot and Mix now too close to one another musically?

I’ve sampled Mix recently, and to me it doesn’t sound anything like The Spot. Doesn’t mean that any tweaks haven’t had a negative impact, though.

 

[jt99]

Not only has KKBQ nearly reached the 6 share mark, KILT-FM has also broken into the 4 share mark. Definitely a strong time for Country, it will be interesting to see if this holds up now that we move past Rodeo season.

With KLTN reaching a 5 share 6+ for the first time in awhile, curious to see if this will translate in the sales demos.

There's a bit more overlap between KHMX and KKHH these days for sure with the former having added more '90s tracks, but overall they're definitely very different stations. Based on what has been posted here, it seems that despite underperforming in ratings for years, KHMX has been a solid biller, but I almost wonder if something like Rhythmic AC would work better on that signal.

 

[pjc1961]

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...

www.allaccess.com

25-54: 1. KODA 2. KKHH 3. KKBQ 4. KTBZ 5. KSBJ 6. KRBE
18-34: 1. KTBZ 2. KODA 3. KKHH 4T. KGLK 4T. KILT-FM 6T. KLOL 6T. KKBQ
18-49: 1. KODA 2. KTBZ 3. KKHH 4. KKBQ 5. KRBE 6T. KGLK 6T. KOVE (up from #13)

 

[Gregg.]

For a market with a 36% Hispanic population, there are very few Spanish-language stations in these ratings.

KLOL is tied for #6 in 18-34.

KOVE is tied for #6 in 18-49.

That's it. KLTN is #6 in the overall ratings but I guess a large chunk of its audience is 55+?

For that matter, Houston has a 17% black population. But KMJQ and KBXX are not in these demo rankings either. I can remember when KMJQ was sometimes #1 25-54. But that was a few decades ago.

 

[davideduardo]

For a market with a 36% Hispanic population, there are very few Spanish-language stations in these ratings.

In markets that are not traditional Hispanic communities (McAllen, San Antonio, Albuquerque, Fresno) we find Spanish language shares to be about equal to a little less than half the population figure.

A market with 50% Hispanics may have about 23 to 24 Spanish language station shares.

In Houston, we average about 17 AQH shares for the Spanish language stations. That fits the "formula" perfectly.

KLTN, KOVE, KQQK, KLOL, KAMA, KHVU and KTJM make up nearly all the Spanish language shares.

 

[jt99]

Just as recently as a year or two ago, the combined 6+ shares for the Spanish language stations regularly got up to about 21-22 or so. If half of the 36% Hispanic population is Spanish dominant, 17 shares seems to make sense, but if the combined shares were higher than that in years past, it's possible that was due to listening from bilingual listeners. So either those people stopped listening to the Spanish language stations, or the Hispanic sample is truly that screwed up at the moment.

 

[davideduardo]

For a market with a 36% Hispanic population, there are very few Spanish-language stations in these ratings.

KLOL is tied for #6 in 18-34.

KOVE is tied for #6 in 18-49.

That's it. KLTN is #6 in the overall ratings but I guess a large chunk of its audience is 55+?

No. It's 8th in 25-54.

 

[davideduardo]

Just as recently as a year or two ago, the combined 6+ shares for the Spanish language stations regularly got up to about 21-22 or so. If half of the 36% Hispanic population is Spanish dominant, 17 shares seems to make sense, but if the combined shares were higher than that in years past, it's possible that was due to listening from bilingual listeners. So either those people stopped listening to the Spanish language stations, or the Hispanic sample is truly that screwed up at the moment.

Houston has had huge sample issues during the pandemic and even before. It's not MRC approved, in fact.

One of the issues is that the Spanish dominant Hispanic sample has far more non-Mexicans than the actual market composition shows. So there is a huge Central American influence, and Central American tastes are definitely not the same as Mexican preferences in radio formats and music.

 

[Mediafrog+]

In Houston, we average about 17 AQH shares for the Spanish language stations. That fits the "formula" perfectly.

KLTN, KOVE, KQQK, KLOL, KAMA, KHVU and KTJM make up nearly all the Spanish language shares.

Wonder how much of a bite an SBS owned KROI would take? I would think La Raza would be the most vulnerable should we get La Ley 92.1 but we can only guess...still waiting for the identity of that new owner to be revealed.

Meanwhile I don’t think we’ll get a Hispanic targeted format on 97.1 unless it is religious.

 

[BamaTX]

In markets that are not traditional Hispanic communities.

David, can you expand a bit on this? What do you mean by "non-traditional"? Are these simply groups of Hispanic populations that have been, more or less, assimilated to stereotypical American culture and customs? I know San Antonio and Albuquerque have Hispanics who are 3rd and 4th generation Americans. They speak Spanish about as good as a gringo from Iowa would.

What kind of listening habits would assimilated Hispanics adopt? In my experience (mostly based on San Antonio Hispanics), assimilated Hispanics tend to be more conservative (but not necessarily vote that way). Country and Hip-Hop seems to be popular. I've also seen a lot of Hispanics who listen to R&B (albeit, they're mostly older Hispanics who were born in the 50s and 60s). I assume listening habits will vary by local influences/region?

 

[jt99]

Houston has had huge sample issues during the pandemic and even before. It's not MRC approved, in fact.

One of the issues is that the Spanish dominant Hispanic sample has far more non-Mexicans than the actual market composition shows. So there is a huge Central American influence, and Central American tastes are definitely not the same as Mexican preferences in radio formats and music.

You had mentioned in the Cox/Radio One thread that a problem was not enough 18-34s, and now again in this thread you mention not enough Mexicans in the Spanish dominant sample. A follow up question I had for clarification that I figured I'd save for this thread where I rest it would fit better, is there not enough Spanish dominant Mexicans in the 18-34 sample, or just not enough 18-34 Hispanics in the sample period (regardless of whether they're English or Spanish dominant and regardless of heritage)?

 

[Deleted member 108832]

Wonder how much of a bite an SBS owned KROI would take? I would think La Raza would be the most vulnerable should we get La Ley 92.1 but we can only guess...still waiting for the identity of that new owner to be revealed.

Sure hope, if so, it is presented better than what Radio One offered the last time 92.1 was speaking Spanish. That was rather brutal.

Meanwhile I don’t think we’ll get a Hispanic targeted format on 97.1 unless it is religious.

I have certainly contemplated whether or not the Guevara group has the resources available to acquire 97.1 to fill in the gaps he currently has up north. Combining 97.1 with KTYR in Trinity, KHMR in Lovelady, and KUZN in Centerville would have his ministry OTA for hundreds of miles in all directions.

 

[davideduardo]

You had mentioned in the Cox/Radio One thread that a problem was not enough 18-34s, and now again in this thread you mention not enough Mexicans in the Spanish dominant sample. A follow up question I had for clarification that I figured I'd save for this thread where I rest it would fit better, is there not enough Spanish dominant Mexicans in the 18-34 sample, or just not enough 18-34 Hispanics in the sample period (regardless of whether they're English or Spanish dominant and regardless of heritage)?

They are having trouble finding younger Hispanics that will participate, both Spanish dominant and English dominant. This is being seen in several other markets, too.

 

[davideduardo]

David, can you expand a bit on this? What do you mean by "non-traditional"? Are these simply groups of Hispanic populations that have been, more or less, assimilated to stereotypical American culture and customs?

Not totally "asimilated" in all aspects, but simply not fluently (or at all) Spanish speaking.

I know San Antonio and Albuquerque have Hispanics who are 3rd and 4th generation Americans. They speak Spanish about as good as a gringo from Iowa would.

They have Hispanics who are 10th generation, in fact. I had a friend from ABQ with an archaic Spanish surname and asked her when her family had stopped using Spanish and she told me that it was somewhere around the 1850's. The family had been in New Mexico since the later 1500's.

What kind of listening habits would assimilated Hispanics adopt?

Depends on the market. In San Antonio, a lot of country listeners are later generation Hispanics. Younger listeners go with CHR and Urban, but plenty of all other formats as you'd expect from families that have been in the market for 100 years or so. So your observations are quite accurate.

 

[JustinT]

Not only has KKBQ nearly reached the 6 share mark, KILT-FM has also broken into the 4 share mark. Definitely a strong time for Country, it will be interesting to see if this holds up now that we move past Rodeo season.

Rodeo isn’t getting a lot of credit here, but I’m pretty convinced that’s a part of the story.

When you have 50,000-70,000+ people going to country concerts 3-4 nights a week for the better part of a month, it’s going to help Q and the Bull — and given the acts that got booked this year, Country Legends too!

 

[HTX]

Rodeo isn’t getting a lot of credit here, but I’m pretty convinced that’s a part of the story.

When I recording legal IDs last month I heard 93Q mention “I am Rodeo Radio”. I also heard “You can’t Rodeo without The Bull” so they we’re definitely taking advantage of it.