Heck, they could always call it "MeRadio" but that does not rhyme like "MeTV".
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Changes at KIXI
- Thread starter KilowattKat
- Start date
Who cares what band a radio station is on? I’ve read examples given to why the small by comparison FM signal of KEXP doesn’t matter because of the streaming audience supplementing the signal. Why can’t an AM station have the same results? Program the station to target an audience that would use a stream to listen, like what KEXP does. Or does that only work with KEXP? Use whatever means necessary to bring an awareness to the existence of KIXI, but emphasis on the stream. They’re probably already doing that but the current format doesn’t bring a big streaming audience. Wasn’t 95.7 pulling hi numbers with the format it had before they flipped to Oldies 95.7? The sunshine sticker version. 2002-2011 or so. Before Bob and Company. That version. They were playing music similar to 1380 KRKO is now. Weren’t they number 1, 6 plus, for multiple books? How much money was that version bringing in? Would those listeners stream today? Gotta run.
The big issue with streaming is that the costs for all-music stations is almost prohibitive.
KEXP is an FM, albeit one with somewhat limited coverage. But most of the listening is going to be on the FM.
I think MeTVFM is required to be on an FM signal, but I can't see why a similar approach to that format under another name can't work. I'm not sure how well it's doing ratings wise, but KDRI in Tucson seems to get a lot of attention, especially from Shawn Ross and readers of his column. Why couldn't KIXI take a similar approach to that station?Heck, they could always call it "MeRadio" but that does not rhyme like "MeTV".
KDRI just sold at the end of March to Bustos Media for $800,000. No word on format, but co-owner and longtime morning man Bobby Rich has announced his retirement.
The Drive in Tucson is always in the top 5 in the 12+ ratings for Tucson. I have no idea how they do in the important 25-54. It is impressive considering it's an AM with FM translator. The 250 watt FM is able to cover Tucson with a good signal from the top of Mt. Lemmon, an elevation of over 9,000 ft. Without that FM, I doubt they would be doing nearly as well, as most of the listeners are tuned to the FM.
Also, Tucson is not Seattle. Tucson has a lot of retirees and higher median age than Seattle. BTW, there is also an AM Adult Standards station with no FM in Tucson KTUC which had a 1.3 rating in 12+ the last I checked. Which is pretty good compared to KIXI.
Why did the folks in Tucson name a mountain after a guy who just got fired from a major cable TV network?
But online is the future for popular music, isn't it. GenZ listens online, and the next generation even moreso. GenZ are already starting to hit the prime demos. In 15 years they will be well into the 25-54s. How is that going to change the face of OTA radio in general? Especially with the digital royalties being a fixed cost?
And how are individual "radio" stations going to survive when they are just another podcast in a literal sea of them online, all competing for the same algorithm?
One prominent YouTuber (Rich Beato) states that the useful life of your average online influencer / YouTube podcaster is somewhere around 5 years. He quoted a study. Now, that statistic may change as the online broadcast world evolves over the next couple of decades. But how will this bode for "radio"?
The question is "how is ad supported audio going to survive when the digital rights cost more than they can charge for ads?"
The issue is the survivable of "free" music format, whether on OTA radio or in streams. It looks like we are headed to all paid music offerings in the future. If that happens, lower income and ethnic Americans will find themselves unable to avail themselves of such services.
Which is, besides the generational shift, the reason local radio and TV survive, just not as robustly as they have in the past. As media continues trying to force consumers into a subscription model, a pretty large sector are pushing back, or moving onto other lower or no cost options. Large media companies were under the false impression that subscription streaming numbers which shot up like a rocket during the pandemic, would continue doing so indefinitely.
What's ultimately happening, is a sector of consumers still prefer streaming, but are pleased to put up with advertising rather than providing their credit card number.
That's true. That format likely wouldn't do as well in Seattle, but why stay the course with a failing format as opposed to trying something younger? I would guess a KDRI clone would pull around a 1 share in Seattle. Sure, not impressive, but quite a bit better than the format currently on 880.
I agree with this. When it comes to music, I probably want more control than most, so I choose to download and own my entire collection. That being said, without radio, I likely wouldn't know lots of the songs I do. It's true that not every song I own or want I heard on the radio, but the vast majority are, and I suspect everyone has at least a few songs that they remember not from radio but from other means. In my case, lots of the newer Christian music I have I either sang at camp or in church then heard on the radio later.
Life stories: Mt. Lemmon's namesake was female explorer
Sara Allen Plummer Lemmon never got the credit she deserved for the decades of research she conducted with her botanist husband, but she did receive the ultimate recognition for her
tucson.com
I will go out on a limb and say these two are not related.
Ya think?
This looks virtually identical to the average hour on my Part 15 station!
Indeed, there are a few that I'm missing, but I will add them!
This is mostly a hobby thing I do for fun, but It might be fun to collaborate with someone at some point. Maybe develop and program an actual format for it.
Interested?
c
Hate to break this to you: You don't.
If you ever accomplish your goal, I will be the first one to jump on board. With that being said, I would definitely encourage you to check out another thread I posted where I attempted to come up with a viable operating budget for a radio station. To give you the cliff notes version of what I found: it would be exceptionally hard to start and run your own station. Essentially, you’d have to be bringing in a huge amount of money each month from advertising to cover your operating costs. This is the reason why radio ownership groups won’t touch any format that isn’t a safe bet. Not to mention, it would be significantly harder if you throw AM ownership into the mix.This looks virtually identical to the average hour on my Part 15 station!
Indeed, there are a few that I'm missing, but I will add them!
This is mostly a hobby thing I do for fun, but It might be fun to collaborate with someone at some point. Maybe develop and program an actual format for it.
Interested?
c
I saw that thread!
This is why I'm sticking to Part 15. No expensive FCC or ASCAP licenses to worry about (BMI does actually have a license for Part 15 broadcasting which was a flat $650 or something per year, but I was under the impression that it's optional), and the necessary equipment is relatively affordable.
And as for scope, I don't necessarily want a full power station, because what I'm envisioning is something more like a community station, but even smaller, and not restricted to nonprofits and educational institutions.
c
And...no listeners outside of your front lawn and no hope of advertiser support either. A pair of headphones would be simpler and cheaper.
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