My concern is what the definition of “classic hits” will look like 20 years from now. I’ll be about 47-48 by then, and I’m guessing that even the 90’s will be too old by then. That’s the natural evolution of the format (and music) of course, but it’s unfortunate when the content you like is aging out. My guess is that “classic hits” will be a collection of music made between the year 2000 and 2020.
The unfortunate part is that older demographics are harder to sell to. If that weren’t the case, an older skewing format could just move to an inferior frequency. It seems like this was a common practice in decades past. Music by Frank Sinatra and Dean Martin was too old, but it moved to AM and people could still hear it. Same with true oldies, it moved to AM. It doesn’t seem very likely that classic hits of the 80’s will get similar treatment. Instead, we’re seeing these songs linger in the format longer than any other decade of music, only to be sunsetted entirely at some point. It can’t happen now, obviously, but it looks like the stage is being set for the new “classic hits” to become a commonplace.