No Doubt’s always been a part of alternative. Got their start there before crossing over to CHR.
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KITS 105.3 Stunting... Return of Live 105?
- Thread starter AceBiscuits
- Start date
An interesting article with a look behind the scenes at how Live 105 was resurrected.
sfstandard.com
Live 105 Resurrection: The ‘Crazy’ Behind-the-Scenes Story
“We were still getting these calls to bring Live 105 back, six years later.”
sfstandard.com
That's a great article. It's refreshing to see intelligent reporting on the subject of the radio business.
From the story:
But honestly, does the standardization really work anywhere? Cookie-cutter radio exactly what everyone always complains about.
It's not just San Francisco that's so unique. Name any market, there are plenty of things that make it unique. When you drop in a voicetracked DJ from out-of-town over a generic, corporate playlist, people can tell. Radio execs don't give their audience enough credit to be able to understand this, or more likely they just don't care.
From the quoted tweet in the story:
This is exactly how I feel since K-Rock/Alt 92.3 left NYC, where I live. Enough with the excuses about why the biggest city in the nation can't support an alternative rock station. That pompous attitude is why so many people say radio sucks.
There's a big gap between being "a little bit different" and "standardization." When you look at the music, it's fitting into a familiar template. That's why it's called a format. They may be playing a few more currents than KROQ, but the percentages are about the same. I really think the station hasn't really had a chance to demonstrate uniqueness, because there still is no air staff.
To answer you question, standardization works in a lot of places, and iHeart has managed to find ways to combine elements in ways that get good ratings.
The template and format may be familiar but there's no doubt it's tailored to San Francisco based on the music research they did in the Bay Area prior to relaunching it. It's not piped in from...Dallas. (I was going to say New York but that would be too darkly ironic).
The point is it's local, and it appears the talent will reflect that too, making it an actual good radio station -- increasingly a rarity these days.
As I said earlier, John Allers has relocated to San Francisco, but articles say he will use some talent from LA. So far, they're still there.
For example, Miles The DJ formerly worked at Live 105, is now MD at KROQ.
No Doubt plays on most Alternative stations… it’s wierd of KITS never plays them. KITS does play alternative from the 80s and 90s with a few 70s titles I think.
As I said earlier, the oldest I saw was the Ramones from 1976.
Just A Girl charted higher as a rock and alternative song than as a pop song.
I think you meant to say XETRA is trying to provide an alternative to San Diego competitor KBZT. KYSR is in Los Angeles
They don't wonder. They're also in the streaming business.
Name all the local DJs at Spotify, Apple Music, or SiriusXM. Name the localized music streams at Spotify, Apple Music, or SiriusXM,
Somehow all of these digital music services have been able to do well with voicetracked DJs from out of town.
It’s localized because it’s selected by the person, that’s why they’re doing well. SiriusXM is the only one I believe you can use this example for, and they’re not exactly on fire either, with their subscriber growth slowing and their heavy reliance on paid promotional subs.
You are speaking about people who don’t care much about DJs and/or want to avoid ads while also picking their own songs. Or even people who simply want their own playlist.
Radio is great and I will defend it as it is faltering, because it’s exaggerated how much it’s failing even if it is losing its “glory”.
But you’re talking about separate audiences. It’s like people who want chocolate ice cream over vanilla. The presence some have over music being chosen vs choosing themselves, and the pros and cons of FM Radio.
Everything will get clearer once they get an idea on their talent lineup. Based on who they have in their company, I dont have high hopes but maybe I will be surprised. It does sound mostly down the middle from what I can hear. Also, I was told he hasn’t relocated and most of the Audacy programmers live outside of their respective markets these days.
That's not localized, that's personalized. Two very different things. Radio by definition is a mass medium that can't be personalized.
If that's what people want, then it doesn't matter how local the DJs are, they won't be happy. Radio is not a free music distribution system.
Exactly. They charted 9 songs at Alternative, including 2 that hit #2. Their gold product tests well, so stations play it.
Not to mention as someone who's listened in since the new direction in 2022 91X has played hundreds more new songs than any of the audacy/iheart stations combined.
That would be cool but also "discovery" of more new music because Audacy barely adds any to begin with compared to the independent stations.
And they are now down to 18th in 25-54, the worst book all year. The Audacy station has moved up four rank positions so far this year.
And both "XTRA" and KBZT are tied around 17th in revenue with AM sports KGB.
Feels a bit cherry picked of a demographic though, any 40+ year old you find is probably not listening to new rock music.
yes because many san diegans I know online are bored with turning on a beloved station and all they hear is THAT same soundgarden/billy idol song and are unaware of the new music.
that's why I've been annoying them to rotate it more again.
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