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It's not just KRTH, and not just Los Angeles.

And, on a board full of radio geeks, we somehow all avoided mentioning the problem with a station in Boise having a "W" call. Until now, that is.
KOLD were active call letters (on a TV station in Tucson). Maybe permission was an issue.

Or maybe, as with stardom, Harry just didn't care.
 
KOLD were active call letters (on a TV station in Tucson). Maybe permission was an issue.

Or maybe, as with stardom, Harry just didn't care.
Being a lifelong New Yorker and not, AFAIK, a radio geek, he likely was most familiar with W calls and had no idea of their geographical restrictions. Also, since Harry needed a rhyme with "show," the only Eastern state available to him was Ohio, which doesn't work because it has an accented middle syllable as opposed to the first syllable of Idaho. Try singing the song with "Akron, Ohio" instead of "Boise, Idaho" and the problem will be obvious.

So much for not discussing this, huh?
 
For those wondering how the threads on this forum get so far off-topic, this particular thread is a perfect illustration.

We start, on the Los Angeles board, with a Sean Ross piece on how Classic Hits stations around the country are adding newer songs, much as KRTH in Los Angeles has been doing.

On page 5, tall_guy1, from his underground bunker in the Midwest, asks why "Cat's In The Cradle" (a 49-year-old record) isn't a staple on Classic Hits, since he's heard it on Soft AC stations.

ChannelFlipper dryly and humorously asks if he wouldn't prefer the more uplifting "Taxi".

Hilarity ensues.
 
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Jack probably will probably 1990s mostly dropped and more 2010s through 2030s mixed in in 20 years. But like any format it depends on what people want to hear so you’d never know if that will even happen to any format that currently includes 80s titles.
 
Music is tested in what is traditionally called an AMT, or Auditorium Music Test. Usually about 100 people. When these used to be done in person, it was at the meeting room of a hotel or even a school or community center. Now, it's done online using a smartphone or tablet.

Here is a description of different methods, but done before a lot began to migrate to online: STATION RESEACH: Proprietary research by radio stations
It is interesting under the section "Auditorium Music Testing" looking at some of the songs in the 200s which were considered marginal in 2012 got airplay then (as it looks like they were "blue" in some categories) and still do today. For example, it looks like Bad Romance by Lady Gaga was considered marginal and Raise Your Glass by Pink and those songs really haven't gone away (it must mean they test in the "blue" with the people who most matter to the station and the ones it does not test well l could not be as important.)
 
It is interesting under the section "Auditorium Music Testing" looking at some of the songs in the 200s which were considered marginal in 2012 got airplay then (as it looks like they were "blue" in some categories) and still do today.
Every market is different, particularly in the borderline songs. I put that test chart on as an example, and it is not from an actual market.
For example, it looks like Bad Romance by Lady Gaga was considered marginal and Raise Your Glass by Pink and those songs really haven't gone away (it must mean they test in the "blue" with the people who most matter to the station and the ones it does not test well l could not be as important.)
Again, that was an "example" test to display use of the software.
 
Every market is different, particularly in the borderline songs. I put that test chart on as an example, and it is not from an actual market.

Again, that was an "example" test to display use of the software.
That makes sense, but do songs in the 200s like that get airplay or are they largely ignored?
 
That makes sense, but do songs in the 200s like that get airplay or are they largely ignored?
On AC and Hot AC, they definitely get play. The only place where its unlikely they would go that deep is in the rhythmic and traditional CHR CHR variants, Churban and Urban as well as the Hispanic hit-based formats in regional and pop.

As I said, that list was a "dummy test" data run to show how to use the software, not an actual station test.
 
Forget about the all-over-the-road music that near-dinosaur OM Chris Ebbott is rotating into that station, but what about all the boring jocks?? They've got dinosaurs in the morning just waiting out retirement on their legacy name in the market, a boring (but, ooh, smiley blonde!) Midday chick, run-of-the-mill guys on afternoons and evenings who've been there for years but who talk too much and don't edit their phoners to make the caller the stars like they're supposed to, and either youngsters who didn't grow up in the demo, or diversity-hires on the weekends. Including only one woman part-timer.
Back to speaking Musically, when did Ebbott get so inconsistent? In certain circles even he's admitted he isn't that hands-on anymore since he's drowning running 5 stations, so who's responsible for the 4-decade range of songs they're playing, now, discussed in this thread? Keeping it '80s ("Gen X Oldies") with maybe a few 90s and early 2000s tunes sprinkled in was more focused and stayed on-brand. If they really wanted to honor KRTH's legacy, they'd do a '60s'-70's feature on weekends, and clean up with sponsorships. People love KRTH for THAT music. Baby Boomers are still the ones with the most disposable income; lord knows the generations after them, plus with rent, food, gas, and insurance costs going up, GenX and anyone behind them don't have the same money they got to earn for retirement, back in the day.
 
Forget about the all-over-the-road music that near-dinosaur OM Chris Ebbott is rotating into that station, but what about all the boring jocks?? They've got dinosaurs in the morning just waiting out retirement on their legacy name in the market, a boring (but, ooh, smiley blonde!) Midday chick, run-of-the-mill guys on afternoons and evenings who've been there for years but who talk too much and don't edit their phoners to make the caller the stars like they're supposed to, and either youngsters who didn't grow up in the demo, or diversity-hires on the weekends. Including only one woman part-timer.
Back to speaking Musically, when did Ebbott get so inconsistent? In certain circles even he's admitted he isn't that hands-on anymore since he's drowning running 5 stations, so who's responsible for the 4-decade range of songs they're playing, now, discussed in this thread? Keeping it '80s ("Gen X Oldies") with maybe a few 90s and early 2000s tunes sprinkled in was more focused and stayed on-brand. If they really wanted to honor KRTH's legacy, they'd do a '60s'-70's feature on weekends, and clean up with sponsorships. People love KRTH for THAT music. Baby Boomers are still the ones with the most disposable income; lord knows the generations after them, plus with rent, food, gas, and insurance costs going up, GenX and anyone behind them don't have the same money they got to earn for retirement, back in the day.
Geez. If they keep this up, they’re likely to wind up with a fourth month at number one.
 
Baby Boomers are still the ones with the most disposable income; lord knows the generations after them, plus with rent, food, gas, and insurance costs going up, GenX and anyone behind them don't have the same money they got to earn for retirement, back in the day.
Boomers, the latest of whom were born in or around 1962 (definitions of "Boomers" vary) are now all over 60 and as much as 15 to 16 years outside of the current 18-54 sales demo spectrum.

Ad buys seldom look at the income levels of station listeners. They look at age, gender and ethnicity for the most part.

The issue with older consumers is that their preferred products and services become deeply seated as they age and it takes so many "impressions" for an ad to create sales that there is no profit left for the client.
 
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