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Question about Santa Rosa

Santa Rosa is part of the San Francisco market in Nielsen’s world. There’s no longer a Nielsen breakout for Santa Rosa.

Eastlan publishes ratings for Santa Rosa.
You can see the giveaway numbers on ****************. I’m unsure if Eastlan is even around anymore. All of the data on Radio-Online is from 2022 and earlier.
 
Here's the latest Eastlan survey for Santa Rosa (Persons 12+)


StationFormatFEB23MAR23APR23MAY23
KZST-FMAC13.313.411.811.8
KHTH-FMCHR7.87.77.67.3
KFGY-FMCountry6.57.06.87.0
KVRV-FMClassic Rock4.95.86.06.1
KWVF-FMClassic Hits5.05.65.76.0
KQED-FMNews/Talk4.33.84.54.9
KMEL-FMHip Hop4.34.44.54.4
KNBR-AM/KNBR-FMSports3.63.64.04.2
KCBS-AM/KFRC-FMNews3.33.13.33.4
KRSH-FMAAA3.23.13.22.9
KLLC-FMHot AC3.12.92.92.9
KOSC-FMClassical2.42.12.52.6
KSRO-AMNews/Talk2.72.92.32.4
KXTS-FMRegional Mexican1.91.82.12.0
 
Are stations that do not subscribe to Eastlan still listed in their survey? I'm not familiar with how Eastlan works compared to Nielsen.
 
KilowattKat said:
Are stations that do not subscribe to Eastlan still listed in their survey? I'm not familiar with how Eastlan works compared to Nielsen.
Click to expand...
Yes, Eastlan lists all stations,... I only posted those with a 2.0 share or greater.
 
Last edited:
Michael Rivers Kramer said:
Santa Rosa is part of the San Francisco market in Nielsen’s world. There’s no longer a Nielsen breakout for Santa Rosa.

Eastlan publishes ratings for Santa Rosa.
You can see the giveaway numbers on ****************. I’m unsure if Eastlan is even around anymore. All of the data on Radio-Online is from 2022 and earlier.
Click to expand...
Thanks
 
Michael Rivers Kramer said:
’m unsure if Eastlan is even around anymore. All of the data on Radio-Online is from 2022 and earlier.
Click to expand...
Some of the Eastlan markets are once a year, and a few seem to be "on demand" so they may only come out once every 12 months or even longer intervals.

Santa Rosa is listed as a monthly market.

eastlanratings.com

Eastlan Ratings

Eastlan Ratings providing radio ratings and market research since 1999. Eastlan is America's second largest radio ratings company.
eastlanratings.com eastlanratings.com
 
ercjncpr said:
I was curious about which market and ratings book covers KSRO and other Santa Rosa stations?
Click to expand...

As a side note, KSRO is quite a regular up here in Alaska at night. Sometimes fairly darn well too.
 
SomeRadioGuy said:
As a side note, KSRO is quite a regular up here in Alaska at night. Sometimes fairly darn well too.
Click to expand...
It doesn't look like it's aimed particularly your way, but there aren't any nulls in your direction, either.

The fccdata.org-generated maps indicate a daytime 2 mV/m at my Oakland location but I don't think I'm actually getting that much. It's there; I can hear it; but it can be swamped by noise. Of course, I suspect the station couldn't care less about anything south of Marin County.
 
Mark Roberts said:
It doesn't look like it's aimed particularly your way, but there aren't any nulls in your direction, either.

The fccdata.org-generated maps indicate a daytime 2 mV/m at my Oakland location but I don't think I'm actually getting that much. It's there; I can hear it; but it can be swamped by noise. Of course, I suspect the station couldn't care less about anything south of Marin County.
Click to expand...

I dug up some of my better recordings of my reception of KSRO:

KSRO-AM 1350 Santa Rosa, CA Fri Sept 3, 2021 1205am AK Time.MP3

drive.google.com drive.google.com

KSRO-AM 1350 Santa Rosa, CA Wed Jan 12, 2022 1023pm AK Time.mp3

drive.google.com drive.google.com
 
OK on Santa Rosa ratings, regarding KSRO, they had a decent signal on the Pacific Ocean at night when my wife & I were on a cruise to the South Pacific back in 2014. Many nights they were very loud with little fading.
They also had a decent signal in Fremont,CA area, just north of San Jose in East Bay, where we lived in SF Area. KSRO during the day & at night came in, in Fremont. We lived not far from SF Bay so I am sure that helped their groundwave in the Fremont area.
Was about 70 air miles between Santa Rosa & Fremont with a good amount of that over saltwater for their signal.

Al
 
At one point in ancient times KSRO 1350 tried to be all things to all people (in the Sonoma County area), News/Talk/Variety mornings, MOR throughout the day and Classical music in the evenings.
 
Santa Rosa Radio Market
89.1 KBBF Spanish/English Community Radio
89.9 KOSC (KDFC Repeater) Classical
91.1KCRG (KRCB Repeater) NPR/AAA
91.9 KLVR (K-Love) Contemporary Christian
92.9 KFGY (Froggy) Country (Sonoma Media Group)
93.7 KJZY (Jazzy) Adult Standard Sonoma Media Group (Lease from Redwood Stereo Empire)
95.9 KRSH AAA
96.7 KNOB (Bob FM) Adult Hits (JYH Broadcasting) operated by Wine Country Radio
97.7 KRVR (The River) Classic Rock (Sonoma Media Group)
98.7 KXTS (Exitos) Regional Mexican (Wine Country Radio)
100.1 KZST Adult Contemporary (Sonoma Media Group)
100.9 KSXY (Latino) Spanish CHR (Wine Country Radio)
101.7 KHTH (Hot) CHR-Pop (Wine Country Radio)
102.7 KVWF (The Wolf) Classic Hits (Sonoma Media Group)
104.1 KJOR (La Mejor) Spanish Adult Hits (Radio Lazer)
104.9 KRCB NPR-AAA
106.3 KBBL (Air 1) Contemporary Christian (Lease from Redwood Stereo Empire)
107.1 KSRT (Radio Lazer) Regional Mexican (Radio Lazer)

1350 KSRO News/Talk (Sonoma Media Group)
1440 KVON Spanish AC (Napa)
1460 KRRS (La Patron) Regional Mexican
1490 KZNB (La Z) Regional Mexican
 
e-dawg said:
Santa Rosa Radio Market
....
91.1KCRG (KRCB Repeater) NPR/AAA
Click to expand...
Actually, KRCG-FM. Those who know me personally will understand why I did a double-take when I first saw that was the case. But I don't want to go off-topic lest the guillotine fall on what's been a pretty good thread.

Also - KVON seems to have fixed their undermodulation problem - I can get a readable signal from it here in Oakland now. KZNB is now off the air, as has been mentioned in another thread. And I've never received KRRS, not surprising since there's a sharp null in my direction.
 
I've been getting fringe reception of KDFC 89.9 (KOSC) for years. However, the last few days have been nil. Is anyone else receiving it?
 
radio11 said:
I've been getting fringe reception of KDFC 89.9 (KOSC) for years. However, the last few days have been nil. Is anyone else receiving it?
Click to expand...
I picked it up yesterday in Pleasant Hill, but it's essentially a fringe signal there as well.
 
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