They might try Classic Rock instead to compete with KLOS… IHeartMedia in Seattle has an Adult Hits, Classic Hits, and Classic Rock station on their portfolio so they might do that.
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Will KROQ tweak its format?
- Thread starter 30james
- Start date
They (Audacy) invested heavily in their 'branding' of "KNX News 97.1 FM" from the get go, and let's note that they jettisoned all of the ole'1070 stuff. They don't even acknowledge the AM's existence. I wish they had asked Lotus for the KFWB calls for 97.1. Nicer sound to it. "KFWB News 97.1". They may not even need to say "FM".
I think they are planning to stay that way for now.
I don't see how it's any more "mediocre" than any of the other Audacy alternatives, including KITS or KVIL. I also don't see how it's any worse than KYSR.
My take is that people are still pissed that the station isn't what it used to be, and therefore refuse to listen regardless of what they do. That thinking is what also killed KFOG.
KROQ has pretty much an equal siignal range as all the Empire State Building stations. It has nearly the same population coverage as KYSR which has a higher power but lower antenna height. Neither is on Mt Wilson.
LA is a decreasingly rock-oriented market. You find a much lower percentage of Asians, Hispanics and Blacks as well as first generation immigrants who listen to any kind of rock, and the market is only about 20% non-Hispanic white "born here" people.
Seattle is about as much like LA as Johannesburg is.
I still think they should consider going Sports. Audacy already has a share of the Rams on Jack, so there’s at least team to anchor themselves to. How long before the PBP rights are available for the Dodgers and/or Lakers? I would think those teams might want to have an FM flagship.
We are forgetting that the station, for all its issues, is still a significant and profitable biller.
didnt someone here say kroq lost 80 percent of their billing post Kevin and Bean
No. That was someone's guess.
I certainly agree that a lot of former listeners are not fond of the station's current sound.
I also agree that many Audacy alternative stations don't exactly offer an enthralling listening experience. (They don't necessarily need to do so.)
The bar should be higher for KROQ, though. It is, well, a "famous" station in radio industry and even music industry circles. It has access to much more actual and potential revenue than virtually all other stations in the format except its direct competitor. And unlike the other Audacy alternatives, which in all but one or two cases have format exclusivity, the existence of a direct competitor should motivate KROQ to put out a strong product.
KITS is doing an OK job so far bringing back signature content from the station's heyday. Perhaps KROQ should follow their example.
Good thing you're not...
My point is they're not basing their dislike on the sound. There are no hosts the station could hire that they would accept.
The fact that alt fans in LA are willing to listen to Woody, when his track record in other cities is weak, says it all.
We'll have to agree to disagree on your first point. An entertaining, funny morning show would bring the listeners back. Playing more of the music KROQ's listeners grew up with might help, too.
On the second point, east coast and Midwestern markets air two or three hours of lame, pre-recorded content until 7a or 8a local time, at which time they join the Woody Show live. The live version of the show is vastly superior to the regurgitated content. iHM should try to find a different show to syndicate to its eastern and central time zone alternative stations, in my opinion.
On the second point, east coast and Midwestern markets air two or three hours of lame, pre-recorded content until 7a or 8a local time, at which time they join the Woody Show live. The live version of the show is vastly superior to the regurgitated content. iHM should try to find a different show to syndicate to its eastern and central time zone alternative stations, in my opinion.
Based on what? This is an audience that started tuning out when they still had Kevin & Bean.
How much more older music can they play? That's part of the problem. The old music resonates, but it alienates the younger fans. So you get into Goldilocks mode again, where the music is either too old or too new. You can't build a radio station strictly around music. That makes it too easy for people to turn it off.
He's live on Alt 96.1 in Spokane and getting killed by a local morning show. He's live in almost a dozen west coast markets, and is losing in all of them. People listen to Woody in LA because it's NOT on 106.7.
But much of that can be attributed to the Mark & Brian syndrome where the audience got older and was not replaced by younger demos. And, at the same time, attempts to update the music were met with rejection or lower TSL by the existing and heritage listeners.
And, just as what was "the rest of the story" with oldies stations where lots of the songs gradually grew tiring and turned negative.
And the older listeners miss the familiar... but gone... morning show and don't like any new one.
What is the explanation for keeping the show on those stations? "Dozen" works great at Krispy Kreme, but not a good number when counting down-trending stations.
Years later, KLOS hasn't lost it's position, even though Mark & Brian retired. Once again, listeners want anything but KROQ.
They're owned by iHeart.
I do wonder with Amp/Now out of the way, if this is a good time to take chances on increasing currents even more on kroq
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