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Royce International saga, update

Still covers hundreds of thousands of listeners. Still a market for it.
The problem is that very few advertisers want to be on a station that only covers a tiny piece of the market.

So they are limited to local direct accounts that only operate in the signal areas. How many of those are there?
 
Interesting to see a whole essay for a silent STA. Usually those are one sentence or a paragraph. This is almost as long as War And Peace.
Seems like the buyer would have to basically build it from scratch. Unfortunately the translator is tied to the AM. The K276GX transmitter is still there and it has a permit to move to the Stratosphere. If only it was as easy as moving that transmitter to the Stratosphere, the station would be worth more.
 
The problem is that very few advertisers want to be on a station that only covers a tiny piece of the market.

So they are limited to local direct accounts that only operate in the signal areas. How many of those are there?
Not sellable market as a commercial radio. Still a market for it with Jesus.
 
Only if some other religious broadcaster decides to wade into this mess and bid higher than VCY's bid
EMF technically does not have a full market signal for SFO, KLVS is spotty in large sections of San Francisco Proper.


Still many Religious orgs that would like it.
 
Not sellable market as a commercial radio. Still a market for it with Jesus.
Whoever buys will have to get full assurance that Crazy Ed, the former owner is going to stop suing everyone.
 
I still think KDFC should buy the signal and sell 90.3. The signal is better in the East Bay so they could actually hear the station.
 
I still think KDFC should buy the signal and sell 90.3. The signal is better in the East Bay so they could actually hear the station.
The big hole in coverage for KDFC is in the Diablo Valley. 92.7 isn't going to help that. If USC waved enough cash at Alpha, 92.1 could theoretically be a possibility.

It's true that the 90.3 signal is anemic anywhere outside San Francisco itself.
 
I always thought San Francisco could support a listener supported non commercial dance radio station.
The problem is that listener support increases with listener age as a general rule. That means that very youth oriented formats have a harder time getting listener support than a station that appeals to those over 40 or over 50 or more.
 
The problem is that listener support increases with listener age as a general rule. That means that very youth oriented formats have a harder time getting listener support than a station that appeals to those over 40 or over 50 or more.
Or, to state it another way, the younger potential listeners are actually out dancing.
 
The problem is that listener support increases with listener age as a general rule. That means that very youth oriented formats have a harder time getting listener support than a station that appeals to those over 40 or over 50 or more.
I wish we would have more non-commercial oldies stations
 
Or, to state it another way, the younger potential "listeners are actually out dancing".
... sounds like a BeeGees song from the late 70's.
 
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