This may come as a surprise to some, but MTV still does its annual Video Music Awards. They aired Tuesday night, and for the first time in a few years, the ratings improved over the previous year. Likely because of the appearance by Taylor Swift:
www.hollywoodreporter.com
Everyone else watched their favorite bits on social media, where it was a trending topic all night long.
TV Ratings: VMAs Rise in Cross-Platform Viewing, Steady on Air
MTV also posts growth for its telecast of the awards.
Everyone else watched their favorite bits on social media, where it was a trending topic all night long.