Oof. A 0.1 for a C3. That's actually pretty sad. Surely they are considering a flip at this point. Can not get any worse.
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GSP ratings
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I understand 104.9 was flipped to sports to clear Premiere’s FSR and compliment the male demos for the cluster’s sales purposes, but even their local show is getting no social media interaction because nobody’s listening. The Roar is very established and The Fan doesn’t do that great but is more established and has some local shows that have a pretty loyal audience. 104.9 is weaker than the other signals in the iHeart cluster as a C3 but you can easily get a HD lock on it from parts of Anderson to Spartanburg and of course all of Greenville and Pickens county, it’s no trash signal. Sad when Summit and Audacy are putting more effort in to their 250 watt translators.
I just checked the social media pages for Fox Sports Upstate. No posts on Twitter since 8/21 and they have like 140 followers. Facebook page has been deleted. Instagram hasn’t been updated in 2 years and has 15 followers. The station has been on the air for 2 years this month!
The Fan has 8k and some change followers on Twitter, 13k on Facebook, and like 1700 on Instagram and all are updated almost daily. Plus the pages for their local shows are pretty active as well.
The Fan has 8k and some change followers on Twitter, 13k on Facebook, and like 1700 on Instagram and all are updated almost daily. Plus the pages for their local shows are pretty active as well.
Looks like WYRD’s honeymoon period on 98.9 is also over as well, at least until primary season I suppose.
WHZT’s new morning show just does not have the IT factor the previous one did. I wonder why Dex and Barbie T left Summit? They exited their market completely for Jacksonville and have been successful so far down there.
WHZT’s new morning show just does not have the IT factor the previous one did. I wonder why Dex and Barbie T left Summit? They exited their market completely for Jacksonville and have been successful so far down there.
Well, this year’s primary season is likely to be pretty much a non event considering who their nominee is likely to be so I wonder if there will even be any bump. There are no notable statewide elections or primaries next year either. However, once WGTK flips to K-LOVE I wouldn’t be surprised if they see a small bump.
Tino Cochino on 98.1 is a syndicated evening/night show that isn’t really meant for AM drive. I guess it can work, but Dex and Barbie T were a huge loss. They were much more entertaining than the exhausted Hawk and Tom who should have been sent to Magic over a decade ago. I would suspect Cox gave them a better offer, WAPE is a heritage CHR in a larger market over being on with Summit in Greenville and Knoxville. Hot 104.5 in Knoxville is running Tino Cochino too.
Speaking of Hot 104.5 and Hot 98.1. I recently noticed that the afternoon in house girl on Hot 104.5 has been added at Hot 98.1 as well in the same timeslot. Christina is her name, I believe.
The only thing 104.9 does is clear the Gamecock football rights for the Upstate. And John Ellis (Bill Ellis’s son, the former Whistle 100 guy) does the Clemson tailgate show for WESC (who has Clemson rights in GSP). I think they also clear SC SportsTalk with Kornblut.
Columbia has a major university right on its doorstep and has 3, but 1320 and 1400 are right off the bird basically 24/7, then you have 1470 carrying that 6pm Kornblut show that used to be on 560. I think 560 still does their own Gamecock tailgate coverage too.
Bill Ellis is actually still at WSSL. I believe John does some other sports stuff for iHeart in Charlotte now as well. The Gamecock sports on 104.9 make a lot of music formats difficult but I thought it worked well with Real Rock. Once WGTK goes away, they could do News/talk on 104.9 and get Hannity and clear almost all of the Premiere talk programming other than Coast to Coast.
WCCP / 105.5 & 97.5 The Roar is another sports option that has all of the Clemson games. I wonder how many listeners they take from WESC airing the games since they’re almost all tigers, all the time. Spartanburg in addition to 97.5 has WSPG which basically carries Fox Sports 24/7 and has a local show I think.
i dont believe iheart cares about ratings or social media on 104.9. there is no cost to run fsr and all of the other programming has money attached to it like usc sports. with no overhead other than maintenance they are just depositing checks. in this month 104.9 with a .1 and the fan with a .2. the roar doesnt even show up. not a big sports market. i understand the discussion is about the waste of a c3 signal, but for the business its about making money
My theory of iHeart Greenville is the focus is country meaning keeping WSSL strong and WESC strong enough to serve as a flanker. 102.5 and 104.9 are plug and play afterthoughts that can be sold with the country stations as a package deal most likely.
I didn’t realize WCCP didn’t even show up. Maybe they don’t subscribe? Also missing is 99.9 WKSF which for years always had a 1-2 share since they pretty much soak the area with a city grade signal. Biggest issue I’ve noticed is the HD signal starts getting flaky in Anderson county.
maybe not subscibing is a good thing for sports stations if there are costs to be cut operators are looking for them
The bump won't be in the ratings, but in the revenue. All those political ads. Plus, with the bigger signal, they will also get statewide ads from North Carolina. And, with WGTK gone, political buys pretty much have one place.
https://ratings.****************/content/arb191
Nice finish for The Block up above a TWO share which seems to come at the expense of WBAV’s impressive performance recently. X-98.5 is seeing a nice slow increase, lol.
WYRD on 98.9 seems to be losing steam, back where they were on 106.3. With the upcoming presidential candidates pretty much decided, and a lack of competitive statewide races, I wonder if the revenue will be there from political ads as there has been in previous election cycles. Primaries are just a formality for the presidential election at this point, the GOP primary, whoever is left at that point, isn’t going to move the needle. 98.9 listeners are Trump supporters except for a relative handful.
WSPA-FM is back down again to a 1.6. If things don’t start to improve there I wonder if The Block could go to 106.3 and keep the Anderson translator? Magic is doing so poorly because it hasn’t been promoted. It’s like launching a new radio station with zero promotion and depending on listeners to just find it. Most people probably assume they just went away and were replaced with talk.
Salem is going out with a whimper.
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Beat me to the punch lol.
As I predicted, WYRD’s honeymoon period on 98.9 is over. And you have a good point about a lack of excitement over there at WYRD, they’re just a bunch of Trump supporters, no matter how hard Tara keeps pushing and pushing DeSantis to getting some backlash lol.
WSPA’s numbers are embarrassing. Are they holding out for a Christmas miracle for real?
Speaking of the Block, it looks like there’s been a trend of them gaining serious momentum while WJMZ is looking like they’re going into freefall month to month. Be interesting to see if that trend continues.
Salem did end on a whimper and I can’t see K-Love giving WLFJ any competition.
Audacy should try to tie the Christmas music to being on a different frequency this year and do some promotion for Magic. I wonder how the 1.6 share on 106.3 would compare to the 3-4 shares they were getting on 98.9 generally? They really only seem worried about WYRD as far as investment.
I’m not aware of any changes The Block has made so it’s interesting to see their increase over 50% in the past few months. It seems like they’re also pushing Hot 98.1 down to staying in the 3’s. I know they got a new midday host a while back when Kelly Mac (previously of WJMZ) parted ways with them or vice versa.
It’s interesting regarding Salem that Earth FM stayed stable throughout the 95.9 to 95.5 frequency change. I thought it might help them in western/southern Greenville County and eastern Pickens County, but they did lose coverage in parts of Oconee County. A 2.0 12+ is the lowest I’ve seen them in a very long time.
Edit - I just noticed the Anderson translator for Magic (WFBC-HD4) that was previously on 101.5 has moved to 95.9 as of 2 weeks ago.
I’m not aware of any changes The Block has made so it’s interesting to see their increase over 50% in the past few months. It seems like they’re also pushing Hot 98.1 down to staying in the 3’s. I know they got a new midday host a while back when Kelly Mac (previously of WJMZ) parted ways with them or vice versa.
It’s interesting regarding Salem that Earth FM stayed stable throughout the 95.9 to 95.5 frequency change. I thought it might help them in western/southern Greenville County and eastern Pickens County, but they did lose coverage in parts of Oconee County. A 2.0 12+ is the lowest I’ve seen them in a very long time.
Edit - I just noticed the Anderson translator for Magic (WFBC-HD4) that was previously on 101.5 has moved to 95.9 as of 2 weeks ago.
Unfortunately, based on my real driving experience, the move from 95.9 to 95.5 seemed problematic. It basically eliminated good reception in much of Anderson, and for all practical purposes, removed the Earth FM presence from Clemson (but perhaps that is irrelevant). Yes, it helped on the south-southwestern side of Greenville, but I'm not sure that's where the audience is. It seemed 95.5 did really well around Powdersville, Easley and surprisingly Fountain Inn. But by the time I'd reach Exit 19 on I-85, it was already getting a bit choppy. I'd imagine reception inside buildings in Anderson was terrible. By contrast, 95.9 took over a bit farther south on I-85, but delivered solid reception in Anderson and right onto the Clemson campus and into Seneca. I can't help but think losing a lot of Anderson did not help matters. I also wonder how truly reflective these ratings are of real listenership.
I expected more from the 95.5 signal. I thought it would be a solid Greenville County signal over 103.3, but the HD starts croaking (which is a shame because it’s a great sounding HD signal) when you go north on 85 past Pelham Rd and by GSP there’s static. If that was the trade off, the old 95.9 signal was better. I get 103.3 covers that area, but it was a significant loss if that’s the case.
On paper for sales, 95.5 probably looks better because it covers a bigger urban area and puts a full 60dbu over Greenville and Spartanburg Counties with 103.3 but they seemed to have a pretty prominent following in the old 95.9 listening area, probably because some of the GSP stations don’t reach out there around Seneca/Clemson and aren’t really involved in the area like Salem was.
On paper for sales, 95.5 probably looks better because it covers a bigger urban area and puts a full 60dbu over Greenville and Spartanburg Counties with 103.3 but they seemed to have a pretty prominent following in the old 95.9 listening area, probably because some of the GSP stations don’t reach out there around Seneca/Clemson and aren’t really involved in the area like Salem was.
https://ratings.****************/content/arb191
Latest ratings. Look at The Block go! I don’t know what the heck they’ve done, but their comeback this year is nothing short of impressive. Could we see it go to 106.3 if this keeps up? WSPA-FM is unable to crack a 2 share and their numbers usually drop at Christmas.
Salem went out with their stations in an average range for them, although a 1.0 was quite good for Rejoice 96.9.
What has happened to Hot 98.1?! Losing the morning show was obviously a blow, but ouch. Streetz 99.5 was DOA, I have never seen 99.5 (or before it moved from 97.7) go as low as a 0.2.
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WHZT is losing its vibrancy and identity, especially after letting Dex & Barbie T go (who are enjoying their new success in Jacksonville btw as mentioned earlier).
Of course the Block’s recent sudden rise has affected both WHZT and WJMZ obviously.
WSPA’s numbers are pathetic/depressing and WYRD is still back at pre-98.9 levels. With WRTH and WGTK gone we’ll have to see if either station makes gains from them, although with Christmas afoot at WSPA the jury will out on that one for a while.
One final note, those are the lowest numbers I’ve seen for both WSSL and WESC in some time.
Of course the Block’s recent sudden rise has affected both WHZT and WJMZ obviously.
WSPA’s numbers are pathetic/depressing and WYRD is still back at pre-98.9 levels. With WRTH and WGTK gone we’ll have to see if either station makes gains from them, although with Christmas afoot at WSPA the jury will out on that one for a while.
One final note, those are the lowest numbers I’ve seen for both WSSL and WESC in some time.
Yeah, those are pretty low considering country has been doing well nationwide. It’s still doing well, but not at the level it had been in GSP.
If the Earth FM listeners went to WROQ and WMYI, and country doesn’t pick up - we could see one or even both hit the top 3 12+. That’s the highest I’ve seen 102.5 in years.
HOT’s morning show is not very good at all. Their playlist lean has always been cyclical but they seem to be avoiding a lot of rhythmic pop and playing almost all hip hop again. It sounds a lot less like B-93.7 than it did which may be helping them.
Oh and LOL @ the sports stations at the very bottom. The Fan isn’t bad but this just isn’t a sports market. The only sports station that’s managed to get a following has, for obvious reasons, been WCCP. I’m sure they outperform both Fan and Fox Sports combined.
If the Earth FM listeners went to WROQ and WMYI, and country doesn’t pick up - we could see one or even both hit the top 3 12+. That’s the highest I’ve seen 102.5 in years.
HOT’s morning show is not very good at all. Their playlist lean has always been cyclical but they seem to be avoiding a lot of rhythmic pop and playing almost all hip hop again. It sounds a lot less like B-93.7 than it did which may be helping them.
Oh and LOL @ the sports stations at the very bottom. The Fan isn’t bad but this just isn’t a sports market. The only sports station that’s managed to get a following has, for obvious reasons, been WCCP. I’m sure they outperform both Fan and Fox Sports combined.
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