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WEPN 98.7 To Be Sold Next Year?

WOW! Didn't see that coming at all.

Good Karma must really believe that AM is the band of choice for sports, even though that logic clearly goes against the trend.

I'll just say that a lot can happen in the next eleven and-a-half months.
 
Nathan Obral said:
Good Karma is paying Emmis $11,475,000 or thereabouts this year alone.
Click to expand...

The Post article rounded it up to $12 million. And the Post article says Emmis wants $50 million for the signal. I can see that being too much for a traditional radio station given the current advertising climate. But the religious folks have lots of money.

Rollo-Smokes said:
Good Karma must really believe that AM is the band of choice for sports, even though that logic clearly goes against the trend.
Click to expand...

The fact that they own two all sports AMs in Chicago and LA tells me they understand the financials, and they know how to make money with an AM signal and streaming that audio. I've been saying for a long time that we underestimate the amount of listening there is to streaming of broadcast radio. I don't think Nielsen is capturing the full picture.
 
Good move. Expensive FMs aren’t needed in the digital age, especially with sports talk. Not to mention they’ve been beaten in this “radio war” for years by wfan
 
TheBigA said:
The fact that they own two all sports AMs in Chicago and LA tells me they understand the financials, and they know how to make money with an AM signal and streaming that audio. I've been saying for a long time that we underestimate the amount of listening there is to streaming of broadcast radio. I don't think Nielsen is capturing the full picture.
Click to expand...
If the stream is encoded, it gets captured if listened to on speakers. The issue with PPM markets is that streams or stations listened to on earbuds generally don't get credits.
 
Don CT said:
So radio in general isn’t needed then if it’s all digital.
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A significant portion of the audience does not have streaming devices, so that is still important.
 
DavidEduardo said:
If the stream is encoded, it gets captured if listened to on speakers. The issue with PPM markets is that streams or stations listened to on earbuds generally don't get credits.
Click to expand...

Nielsen has all these rules about how streams are reported. Meanwhile, the stations have their own usage data that they report to SoundExchange. So the stations can see the difference between usage and Nielsen.

DavidEduardo said:
A significant portion of the audience does not have streaming devices, so that is still important.
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But the size of that audience is diminishing every year.
 
TheBigA said:
Nielsen has all these rules about how streams are reported. Meanwhile, the stations have their own usage data that they report to SoundExchange. So the stations can see the difference between usage and Nielsen.
Click to expand...
The only rules of significance Nielsen has is that if different ads are run on the stream, it is a separate station and can't be combined in SLR listing.
 
TheBigA said:
The Post article rounded it up to $12 million. And the Post article says Emmis wants $50 million for the signal. I can see that being too much for a traditional radio station given the current advertising climate. But the religious folks have lots of money.
Click to expand...
VCY and EMF paying $50M for an FM signal, no matter the market size, defies logic. Or for any religious broadcaster. WPLJ was part of a six-station package deal worth $100M but I doubt PLJ was individually worth $50M. Would BBN want to pay that much?

John Catsimatidis might be willing to part with that money if he really wants to be relevant in the NYC media scene. But he values 77WABC as a political megaphone and as a hobby, not as a broadcasting enterprise.
TheBigA said:
The fact that they own two all sports AMs in Chicago and LA tells me they understand the financials, and they know how to make money with an AM signal and streaming that audio. I've been saying for a long time that we underestimate the amount of listening there is to streaming of broadcast radio. I don't think Nielsen is capturing the full picture.
Click to expand...
Good Karma has long rejected Nielsen ratings in favor of sales-driven philosophies. WKNR hasn’t subscribed to the service since Craig bought the station in 2007.
 
luperm said:
Just because Emmis wants $50 million for 98.7 does not necessarily mean they will receive it.
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According to an article posted earlier in this thread, Jeff Smulyan says he's talking to a number of potential buyers:

“We're in very serious discussions with a number of people,” Smulyan says of the two New York stations. “But I've learned that nothing's ever over till it’s over. There are more than a few bidders that we're talking to seriously. There seems to be significant interest, so we're happy about it.”
Click to expand...
 
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