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WJBR.com teasing Holiday Music

Well WXPN HD2 already flipped to alternative christmas. So it's one down, a few more to go. Why not JBR on HD2 as well, I guess it'd be the only mainstream commercial-free christmas right?
 
They haven’t done any commercials as of now. However, Eric Johnson said they’re coming to keep the lights on. 4 minutes of commercial every hour is fine by me. They expanded the music mix too for everyday listening and the holiday music guide. I bet they will push that station on Ben FM to keep listeners streaming holiday music vs switching to competitors this holiday season.

I had a nice chat with him on the Facebook thread. They’re pushing to get that station on the PM’s.

JP.
 
Its not an internet station. Its an FM sub channel. Most vehicles now days HD tuners as do a lot on modern receivers.
On which channel? I think it is still owned by the same owners. Yes a lot of stations have FM sub channels now a days. For example Warm 106.9 in Seattle has a Christmas sub channel 24/7/365. Studios are in Bellevue and the city of License is Bremerton.
 
I imagine that any likely listenership is going to come via web streams as opposed to the HD2 feed. I appreciate them still using the technology but American radio companies by and large left HD Radio to die on the vine instead of embracing it, and in the meantime Amazon and Google speaker devices have supplanted radios in many homes. Perhaps driving around (and this is if they’re driving a newer car with HD radio) some area listeners may click over to 95.7-2, but once they’re home it’ll likely be them telling a smart assistant to “play WJBR”, or pulling up the stream on the WJBR website.
 
Indeed. HD is really, most sincerely dead.
Not really true. HD channels sustain hundreds and hundreds of FM translators which can be very profitable.
 
They do. But no one, proverbially, is tuning in to the HDs on their own. That is dead. (Not literally no one lest someone cite how much they love whatever programming has been dumped there.)
 
TBH most people only have analog radio which is why the subchannels usually get very low ratings but a lot of HD radio stations get transmitters so it isn't really dead.
 
Ok, ok, ok! HD Radio—the initial idea for which investors ponied up cash, and which was supposed to give us all additional stations and CD-quality sound, and save terrestrial radio—is dead.
 
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