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New Spanish station in palm springs

I have to wonder if they'll do local programming or if they'll grab Don Cheto, Bueno Mala y el Feo, or el Terrible out of LA.
 
Identnut said:
I have to wonder if they'll do local programming or if they'll grab Don Cheto, Bueno Mala y el Feo, or el Terrible out of LA.
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Local is my bet. It would be to hard to get an LA based on air personality who is committed to a station
 
30james said:
radioinsight.com

La Grande 100.9 Launches In Palm Springs

Daniel Melendez's Omega Media Broadcasting has launched Regional Mexican "La Grande 100.9" on CRC Media West’s 100.9 K265FH Cathedral City/Palm
radioinsight.com radioinsight.com

David E your thoughts?

Will this affect kuna FM?
I'm asking you David because you live out there.
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We have not just KUNA but the two Entravision Spanish language stations, one Regional Mexican and one Contemporary. All 3 are Class A stations, not translators. The new station is a pair of translators that have failed in the past.

This is a very poor radio market with about 490,000 population and 50 AM, FM, Translators (including some silent ones). The revenue is 140th while population in 132nd.

Both Entravision's stations and KUNA are group owned. KUNA is a Press-Gazette operation, part of the ABC/CBS/FOX/Telemundo and others TV cluster. They sell as a group and both have huge power due to the local TV based cluster.

Stand-alone stations here have very little chance of success here. New Alpha averages 40% of the shares, News-Press and Entravision have over 10% each along with nearly 100% of the TV shares, RM has 15% and a variety of non-commercial stations have nearly 10% also. The only indie that does well is KGAY, which is very well established in the LGBTQ+ community which is large and prosperous.

I've had multiple opportunities to do Spanish formats myself here, with little capital requirements, but have declined in each instance. It's 60 hours of work a week for both of us and no foreseeable profit.
 
30james said:
Local is my bet. It would be to hard to get an LA based on air personality who is committed to a station
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There are plenty of syndicated shows that are not on Entravision that they could pick up. It's a very low revenue market to try to do local programming in against the hugely established La Poderosa (KUNA) and the Entravision properties.
 
nd2023 said:
Of course he doesn’t. He welcomes the publicity. Just don’t copy and paste without mentioning where it’s from
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Let's let Lance himself, a moderator here, decide. In the meantime, just don't copy and paste content beyond the limits of "Fair Use" which means, basically, the headline item.
 
30james said:
Local is my bet. It would be to hard to get an LA based on air personality who is committed to a station
Click to expand...
The morning show hosts that I mentioned are based in LA, but they are all big syndicated shows. I listen to BMF on my commute in Chicagoland, in fact, and they are also in neighboring Milwaukee on a non-Univision station.
 
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