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If you were gonna change the format of . . .

Does the same fragmentation exist with active rock as it does alternative?
Long story short - Active Rock basically absorbed all of the artists that got booted from Alternative in the early 10's from Linkin Park to Shinedown to Godsmack. There is no fragmentation within Active Rock that I have been able to tell - some are more willing to jump on the country-rockers by Hardy and Jelly Roll faster than others, but it doesn't have the same variety of flavors as Alternative. Most Active Rockers will play the same set of songs - the problem for them is that Active Rock has trouble crossing over everywhere else. Bad Omens did cross from Active to Alternative extremely successfully recently ("Just Pretend" hit #1 on Alternative just like it did on Active Rock), but they're an exception until proven otherwise.
 
Part of why KVIL hasn't reverted itself to bog standard Audacy is because their people found the right music mix for Dallas,

Comparing playlists between KVIL and KITS, the main difference I see is that KITS plays its heavies more frequently. They're mostly the same currents from KITS to KVIL to KROQ.
 
Comparing playlists between KVIL and KITS, the main difference I see is that KITS plays its heavies more frequently. They're mostly the same currents from KITS to KVIL to KROQ.
You are correct. KVIL has a couple of Active-to-Alternative crossover currents that the others don't, but the current music list is 90% the same. Again, it helps KVIL right now that the top 2 songs for the last month and change on both Active Rock and Alternative are by Alternative standbys Green Day and blink-182. They don't need to take many risks to keep their "rock" cred as far as currents are concerned right now. Once the paradigm changes, most likely by February, they'll likely reach a bit more with the Active/Alternative crossovers.

KVIL has never added an Active Rock current that isn't being concurrently pushed to Alternative even after the music mix changed in 2022; but they do seem willing to add such songs before other Audacy stations unless it's a veteran standby artist like Green Day (which tend to be national adds). In a few odd cases of these dual-format currents, like "Pull Me Through" by Royal Blood, they were the only Audacy Alternative to get onboard.

The gold tracks are where KVIL has the biggest changes from the national Audacy Alternative strategy, as you are far more likely to hear a 90's/00's post-grunge, hardcore-punk, or non-Linkin Park metal track in the KVIL mix compared to the other Audacy Alts. It should be noted that they use a different slogan from the other Audacy Alts as well; they call themselves "Dallas' Alternative Rock", while most Audacy Alts call themselves "(insert city name here)'s Alternative". It does seem that a few of the big KEGL standbys that KVIL co-opted have migrated from being exclusively theirs to national Audacy; one example is "Smooth Criminal" by Alien Ant Farm.
 
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I just don’t believe that ihm dallas wants to give up The Eagle yet. The HD2 actually shows up in the ratings. If the freak does indeed flip, there’s nothing viable and worthwhile to flip to. Classic hits? Nope. Country vs. established brands in the market? Nope. Hip-hop and R&B, also that has established brands in the market and the decline in the format‘s ratings nationally? Nope.
 
I just don’t believe that ihm dallas wants to give up The Eagle yet. The HD2 actually shows up in the ratings. If the freak does indeed flip, there’s nothing viable and worthwhile to flip to. Classic hits? Nope. Country vs. established brands in the market? Nope. Hip-hop and R&B, also that has established brands in the market and the decline in the format‘s ratings nationally? Nope.
KEGL-HD2 had a 0.1 in the 6+. That’s a participation trophy.

And who knows? Maybe they’ll go back to it in a few years. But that’s not happening next year. iHeart has invested heavily into “The Freak” talk format and even if KVIL hadn’t broken out like it had, I think KEGL would have kept gradually tilting that direction anyway.
 
Should IHM move The Freak to 1190AM, and Simulcast on it 97.1 HD2? Also if KEGL were to flip back to Active Rock, should they drop the EAGLE branding moving forward?
 
Should IHM move The Freak to 1190AM, and Simulcast on it 97.1 HD2? Also if KEGL were to flip back to Active Rock, should they drop the EAGLE branding moving forward?
Unless they would end up running The Freak as all-syndicated programming, I cannot see how moving that product off of 97.1 onto an AM signal would make it perform any better. It's not moving anywhere.
 
Unless they would end up running The Freak as all-syndicated programming, I cannot see how moving that product off of 97.1 onto an AM signal would make it perform any better. It's not moving anywhere.
If they ever got their hands on fox sports radio. I still need someone to explain to me why iheart can’t get a product their fully own and distribute (FSR) and can’t get it on one of their own signals from a station they’re allegedly trying to beat in the ratings? Make it make sense
 
Unless they would end up running The Freak as all-syndicated programming, I cannot see how moving that product off of 97.1 onto an AM signal would make it perform any better. It's not moving anywhere.
It wouldn’t be about performing better. I heart could still make money off having an AM sports station. KLAC has been fine for years
 
If they ever got their hands on fox sports radio. I still need someone to explain to me why iheart can’t get a product their fully own and distribute (FSR) and can’t get it on one of their own signals from a station they’re allegedly trying to beat in the ratings? Make it make sense
A Signed contract????
 
A Signed contract????
Contracts are meant to be broken. There was clearly no planning in launching the freak. What station in America is dumb enough to run a whole campaign saying “we’re not a sports station”, but runs sports map radio when you’re not live. And, the station they’re looking to take down, their competitor which is Top 10 in many demos, is running programming I heart owns. Anyone who seriously thought that was a good idea needs to be questioned.
 
Contracts are meant to be broken. There was clearly no planning in launching the freak.

Have you been reading this thread? Some posters say this was what they intended to do two years ago.

As for Fox Sports, they make more money with it airing on the other station. Putting it on KEGL wouldn't be smart.
 
Have you been reading this thread? Some posters say this was what they intended to do two years ago.

As for Fox Sports, they make more money with it airing on the other station. Putting it on KEGL wouldn't be smart.
Two years ago? So The Freak's chaotic launch was planned well in advance?

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this thread is heading to the territory that would be a "instant lock" since we are just spinning our wheels at this point.

So in summary:
1. no KEGL is not flipping in January.

2. they aren't flipping back to Rock cause the format isn't a popular format anymore for radio period, if you want rock music, just go online and listen to it on a stream of a radio station in a different market online, Spotify, Pandora, etc, or get a Sirius XM subscription (or if you have Dish, tune to the SiriusXM channels) and tune to SiriusXM Octane, Ozzy's Boneyard, Hair Nation, Liquid Metal, Alt Nation, XMU and Lithium to get your rock fix.

3. if they were to flip it, they would have to flip it in a format that suits the Mavericks radio broadcast rights anyway.

4. they ain't putting The Freak format on 1190 as that has never been a good station when iHeartMedia shut down the Fox Sports Radio format in 2004 and the station became the red headed stepchild of the iHeartMedia Dallas Cluster.

5. Dallas is not LA and KLAC works as a radio home for a sports team cause it's pretty much a decent signal in the LA market while 1190 again has been a bad signal for a while.

6. most of the post on here are from people who aren't working in or worked in the radio industry (including me, who have been a big enough fan of radio to the point that i come here to follow up on what's going on in the industry), only Dave and this thread's OP Kramer (of Kramer & Twitch fame) had worked in this business

7. if the station's not doing well in the ratings at the 1 year mark of the format, then they would had blown it up and flipped it already, and to a format that works well with The Mavs radio broadcast rights or iHeartMedia would have voided the contract and gave the Mavs up to either KRLD FM 105.3 The Fan & Newsradio 1080 KRLD, Cumulus for WBAP, KLIF or KTCK, or maybe force the Mavs to buy a radio station to turn into it's in house radio home.
 
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