Could be investigative reporting; could be an inside scoop; could be a writer who simply knows and understands the business and the basic dollars and cents of it all. Not to demean anyone's comments or opinions here on Radio Discussions, but think about how many "armchair analysts" are here on this site alone, some with insider knowledge or at least an understanding of the business side of the industry they're commenting about - sometimes the hows and whys about the financials and why certain moves are made or prices are increased aren't terribly difficult to dissect and understand.