Oh hush your mouth, little man. I have "Popsicles, Icicles" running on an infinite loop inside my brain, a cart without the cue tone, and have zero intention of breaking for a spot cluster or a legal ID.
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KOLA vs K-EARTH who do you like better?
- Thread starter 30james
- Start date
I'm just commenting so that will show up in two places on this page.
It’s not the chart position per se, but the sound or type of music being played on KRTH. Usually music that plays on classic hits stations is derived from older playlists that CHR stations, like KIIS-FM played years ago. When I listened to KIIS in the 90’s and early 00’s before I seriously lost interest, I do not recall those semi-low charters ever being played locally. If they did, it was infrequent. What I heard was music by Zhane (Hey Mr DJ) Real McCoy, (Run Away) and Sugar Ray (Someday) and many other similar types (house, dance and pop). The house scene was huge in LA back in the 90’s, mysteriously absent today…but instead KRTH chooses more national sub 10 charters that KROQ played, go figure.
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I love that song run away by Real McCoy. Yikes that was 1995 when it was a hit.
They also had “Another Night” around 94 or 95. Good music!!
And the award for RD poster most resistant to learning goes to...
Honest to God, Oldies, we've explained how this works umpteen times now over at least a decade.
- Classic Hits doesn't rely on old chart numbers but rather how a song tests with the desired target audience today.
- Not all Classic Hits listeners were exclusive CHR users 19-25 years ago. Some of them were also listening to alternative. Some were listening to Hip-Hop/R&B.
- A significant portion of L.A.'s current residents weren't living there during that time period. So just dusting off the old KIIS-FM playlists won't do.
As of yesterday, tied for #1 with a 6.0 and one of only two stations in Los Angeles with a cume in excess of two million. Seems to me they have a handle on it.
Another night was there first hit then runaway was there follow up.Not as good as runaway but decent.
The answer to this is "does it test among the target listeners today?".
Obviously KRTH did the research and their playlist reflects the reality in LA today. As Michael said previously, KRTH does not care which song ranked higher nationally 30 years ago because radio stations are not museums. It is about "how much would you like to hear that song today?"
And there is an additional aspect to this: back 20 to 30 years ago, general market stations did not specifically research Hispanics. With the market now being over 50% Hispanic in 18-49 and 25-54, most stations include a specific percentage of Hispanics in their sample and program accordingly.
This means that a lot of songs that only non-Hispanic white folks liked in the 80's and 90's are not going to get played today because they piss off the potential Hispanic listeners.
From my experience in Latin America with stations that played some or all English pop music, as much as half of the top 30 or so songs on the "Hot 100" were not hits there. That means that a huge portion of Top 40 songs from that era may not test well with Hispanics living in LA today who like English language classic hits.
Just out of curiosity can u name say about three such songs?
I can give you an entire genre. Yacht rock. Very popular early 80s artists such as the Doobie Brothers, Christopher Cross, Boz Skaggs, Toto, and Hall and Oats. I have never met a Hispanic person who wasn't around then to like the music when it was first popular that likes that kind of music now (in other words, Older Hispanics might like some of it, but young Hispanics absolutely hate it).
Maybe Boz Skaggs, because Boz is just sooooo cool, but the rest, forget it.
Yeah, sorry about that. I was on a bad acid trip when I wrote that and the Pepcid was refusing to kick in.
I'm presuming this is a generational issue, not because they are Hispanic.
Ok, but I’ll ask you this…how many non-Hispanics are living in KRTH listener area today that lived there in the early to mid 90’s. It’s still must be a decent portion.
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I imagine David will have some good, granular information, but just from the easy-to-find stuff:
On average, 59,000 people die in L.A. County every year. So that's 1.7 million people who were in L.A. County in 1993 who aren't now.
Factor in people who've moved out of the area in those three decades, and people who have moved in, and I'm gonna guess you're looking at less than half of the people who are in L.A. now having been there 30 years ago.
Subtract people who are not between 25 and 54, and in your question, subtract Hispanics, and I'm thinking this is a fairly small percentage.
But it is a percentage of the total population that is decreasing. In the 90's, the population of the Houston Hispanic market was about a third of what it is now and the non-Hispanic white population was much larger in percentage.
We see the changing ethnicity of the market in the total Country shares, too. Good stations, and country is having good years recently. But there are less potential country listeners as a percentage of the market now.
Yep. The market is now approaching 48% Hispanic overall. But among 18-49 the percentage is over 55%.
Just under half are English dominant or functionally bilingual, but most are culturally Hispanic.
Today, it seems more and more that everybody likes Country. It's becoming more and more inclusive.
Way back when, probably in the 70s, one of the TV networks in NewYork spoke to a random taxi driver who had his radio turned up loud (he was listening to WHN 1050 which had just switched to Country). He said it's "American music, and I love it". He went on to say that he had never really heard it before, and thought it was great.
Way back when, probably in the 70s, one of the TV networks in NewYork spoke to a random taxi driver who had his radio turned up loud (he was listening to WHN 1050 which had just switched to Country). He said it's "American music, and I love it". He went on to say that he had never really heard it before, and thought it was great.
Yet if you track the sum of the two country stations in Houston over the last decade or so, you see that, even with little ups and downs, the share for country overall has declined. The change in the market is almost entirely the huge growth of first generation Hispanics. Believe me, they do not like country.
MassMusicMan
Banned
I just skimmed their top 250 from last week. Only country songs I saw were Shania and Faith crossovers, and I'd wager you my left nut they played the pop versions.
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