A certain individual asserted that the significant increase in ratings for "BMF" can be attributed to the extensive television campaign, large presence on billboards, and strategic promotional efforts. He exaggerated the situation by likening it to a significant earthquake, when in reality it was simply a minor tremor.
you must not have seen the AM drive numbers it's been the first jump in a while.
Whatever it is they did (or didn't), we shouldn't discount the achievement of two rimshots beating out the local 100 kW stick. It's even more impressive when you consider that KLTN is well advertised on the local Univision and UniMas stations.
Shows that rimshots can do well if programmed correctly. Look at DFW, where rimshot KRNB is tied for #2 in the market.
They need to do something different with 93.3, currently a complete waste of a signal. Pretty bad when you are pulling fewer listeners than the horribly abysmal KFNC. Might as well leave TUDN to KLAT, as Latino Media Network doesn’t appear to have any plans for its own programming on 1010, 15 months after closing on the purchase.
Which is what they used to do some years ago with Estereo Latino and Que Buena, Regional Mexican formats that were more tightly focused…different specific emphasis in the playlists.
93.3 has primarily targeted Houston going back to the 1990 rimshot launch of Country KYKR on the frequency, which was replaced a couple of years later by the first incarnation of KLTN.
Actually, 93.3 reverted to reporting as a Beaumont-Port Arthur station when it was still Party. Went so far as to even move the studio to Beaumont. Since then, I believe it has continued to report as such.
Ouch at KKHH falling to #9 25-54. Their playlist is badly in need of a refresh. Speaking of them, I was listening to them yesterday when I heard something about the license of KKHH 95.7 Houston and that listeners could go online to check the FCC application, or something like that. Wonder what that's about?They're up, Houston must have not made it to his copypasta routine yet.
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KLTN's share had already fallen to the 3s before he was fired, though, so it doesn't seem that impact is showing in the Houston ratings. However, a different story could be said in San Antonio, where KROM (who had collapsed in the ratings starting in the Summer of 2022, similar to KLTN) had bounced back up to a 3.3 in November, but was down to a 1.5 last month (though they did go back up to a 1.8 this month). Perhaps in the Alamo City, his departure is affecting the ratings some. As for KLTN, the rest of the day must have collapsed pretty badly given that the station is down overall even if they may have seen a gain in the AM drive.
As jt99 said, the loss of audience in the mornings began in 2023 while Raúl was still there; the decline has much to do with his leaving KLTN.
They definitely do need to do something different on 93.3. On plenty of checks I’ve heard 93.3 stuttering where the audio keeps briefly cutting out. I’m sure that would turn off the few listeners they do have.
It makes money, and, most important, there is no other viable format that would be a compliment KTRH and SportsTalk 790.
9 in such a large market is not bad at all. Remember, the difference between, let's say, 6th and 9th in rating (not share) is nothing at all. Agencies still predominantly buy ratings, not share.
And agencies don't buy based on one month. People on radio boards may obsess over one month and why a station was up or down, but agencies and stations don't look at it like that. They are looking at quarterly or rolling averages.
Thanks for adding that. Agencies and stations know that "audience estimates" (which is what ratings are... just like political polls) and they wobble statistically. I've seen agencies use 6 month averages, often not including December and Holiday books... sometimes not including July and August, either.
I should add that many buyers are not using rating or share to buy... they are looking at AQH persons. That is the most like "impressions" in "new media" and keeps the terminology and metrics similar.
It does? How??? 🤯
