Having Bobby Bones in the morning on WGAR should boost WQMX quite a bit.
It does stink to see one less station in Cleveland being local in the morning.
It does stink to see one less station in Cleveland being local in the morning.
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Morning Changes in Cleveland Radio
- Thread starter MediaLover
- Start date
If WGAR rebranded to "iHeart Country 99.5" would anyone really complain? Would the listeners complain?
Heritage branding can only go so far.
Heritage branding can only go so far.
"Nash" was Cumulus and it was as manufactured a brand you could ever find.
Closest Nash station to Cleveland is WMIM 98.3 in Toledo.
Basically serves as a flanker to sister station WKKO 99.9 (K 100).
K 100 is more contemporary country (and one of Toledo's top rated stations), while Nash Icon 98.3 plays more 80s, 90s, and early 2K stuff.
Maybe. The #1 station in Cleveland runs a syndicated morning show.
WZAK blew up a rather successful local morning show in order to clear Tom Joyner, and their ratings improved. WNCX was a bona fide contender with Stern and even bested Lanigan at least once or twice.
The show doesn't have to be local. It just has to be good. Nothing against Wazz but there's a good chance that Bobby Bones ultimately does better in local ratings.
I'll take the other side of that bet. 
Bobby Bones does not connect with the Country audience nearly as well as Joyner connected with the Urban audience during his heyday.
In PPM markets where Bones' morning show airs or has aired, the results are a mixed bag. He seems to be losing ground in his home market of Nashville.
Bobby Bones does not connect with the Country audience nearly as well as Joyner connected with the Urban audience during his heyday.
In PPM markets where Bones' morning show airs or has aired, the results are a mixed bag. He seems to be losing ground in his home market of Nashville.
You better get used to it. Eventually local morning shows will be a thing of the past.
The irony there is that he's losing to another syndicated morning show (also based in Nashville).
And they're both being beaten by Jack, with no local personalities at all.
The #1 station also runs a syndicated afternoon and evening show.
Hardly a surprise when WSIX, WKDF and WSM-FM all beat each other up in the ratings (and WSM-FM's air talent, even their morning host, is syndicated by Westwood One).
By contrast, WGAR is the lone country station in town. WQMX in Akron also reaches Cleveland, but AFAIK ownership doesn't pay to list them in the Cleveland book.
Syndicated shows are cheaper. No salary. No insurance. No trouble with talent.
Cheaper for who? Somebody pays Bobby. The station gives up local avails. That means less revenue for the station.
WGAR doesn't need to hire anybody local for mornings any more than WKYC has to hire a late night host when there's a Jimmy Fallon available.
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