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WRCR 1700 AM FOR SALE

Prg333 said:
If there was a deep pocketed philanthropist. Maybe he could take over the station and program it for local talk shows other times playing music from the 50s and 60s if someone wanted to they could do a 60s 70s music show. Politicians could buy time on the station. They could be a good successful station if someone would deep pockets bought it and could finance it now the person who owns the station is struggling with it radio had a real golden age in the 80s WPLJ/ WHTZ Z100 WNEW/WAPP. THOSE ARE GREAT YEARS, WCBS FM
BUT 2005 OR SO THINGS STARTED NOT TO GET THAT GREAT FOR RADIO. IT HELD ON FOR A LITTLE WHILE LONGER. IT’LL STILL HAVE A PLACE FM RADIO STILL PLENTY OF STATIONS DOING WELL ENOUGH BUT NOT LIKE IT WAS IN THE 80S OR CERTAINLY THE 60S AND 70S.
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Let's get serious for a second.
Radio has a number of problems.
The biggest problem is that radio is trying to evolve to the best of its abilities in a very challenging environment.
Listeners like you have not. This is not meant as an insult. You want radio to sound like Musicradio77 or top 40 from the 80s. That "nostalgic sound" is a turnoff to younger ears.
Radio stations don't want to program to you because you are not a listener that most advertisers want to reach. Again, not meant to be an insult. So, to you, radio sounds awful. You can sit here and blame conglomerates, bean counters, suits, or whatever you want to call them, but it's not their fault that other vehicles came along and took away radio's advertising dollars.
So, what can radio do? It can fight for whatever advertising dollars are available to them by trying to deliver the listeners advertisers want to reach in the most efficient (cheap) way possible. Not a pretty picture, but it is what it is. It's not bad programming that drove advertising away, it's the reduction in ad spending on radio that caused what you hear today (putting aside the death of the AM band).
 
Mediafrog+ said:
Reality check: Anyone who was in high school during the Doo-wop era is now in their 80s. Not an advertiser friendly demographic.

And set a huge pile of money on fire.

Radio has to program to the audiences of 2024 and beyond, not those of 50, 60, 70 years ago.
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Q104.3. WAXQ they do well they’re in the top three of the ratings. They play music from the 60s 70s 80s. They’re doing something right and they have a world-class morning show Jim Kerr rock ‘n’ roll morning show
 
luperm said:
Let's get serious for a second.
Radio has a number of problems.
The biggest problem is that radio is trying to evolve to the best of its abilities in a very challenging environment.
Listeners like you have not. This is not meant as an insult. You want radio to sound like Musicradio77 or top 40 from the 80s. That "nostalgic sound" is a turnoff to younger ears.
Radio stations don't want to program to you because you are not a listener that most advertisers want to reach. Again, not meant to be an insult. So, to you, radio sounds awful. You can sit here and blame conglomerates, bean counters, suits, or whatever you want to call them, but it's not their fault that other vehicles came along and took away radio's advertising dollars.
So, what can radio do? It can fight for whatever advertising dollars are available to them by trying to deliver the listeners advertisers want to reach in the most efficient (cheap) way possible. Not a pretty picture, but it is what it is. It's not bad programming that drove advertising away, it's the reduction in ad spending on radio that caused what you hear today (putting aside the death of the AM band).
Click to expand...
It’s unfortunate. Advertisers won’t go after people 50 and over they have quite a bit of disposable income. The sound of radio might have to change for younger listeners I guess. But even Carol Miller hardly talks during her show she plays good music, but Has such knowledge of music if she would just talk a little more and give interesting facts about the songs the artist it makes it more entertaining. I guess people switched to satellite radio and Podcasts age seems to be over. It was a good golden age for radio in the 80s and 90s. I don’t think we’ll see another golden age for radio again regular broadcast radio kind of discouraging. I liked it back when it was a simpler time you had just channels 2? through 13 to watch.AM FM RADIO. HAD TO GO TO THE MOVIE THEATER TO SEE A MOVIE OTHERWISE WAIT 6 TO 10 MONTHS FOR IT TO COME TO HBO. DO YOU WANT TO GET A RECORD OR CASSETTE? GO TO THE RECORD STORE NO STREAMING. THE WORLD WAS MUCH SIMPLER BACK IN THE 70S AND 80S, ALL THIS NEW TECHNOLOGY AND ALL THESE CHOICES ARE OVERWHELMING AND COSTLY COMPARED TO REGULAR RADIO AND CABLE TELEVISION
 
Basic streaming services cost on average $33 a month versus cable at $150-220 a month depending on the cable provider, according to this article comparing the costs. Stop wearing rose colored glasses and learn how to use technology to save money, instead of wasting money by living in the past via subscribing to cable and pretending it's cheaper.
 
Prg333 said:
Yes, country does do well country artists. Doo-wop is only for a select audience, but the station has been struggling for a while now. They just can’t get any new advertisers. They certainly don’t have enough money to advertise to let people know. They are in existence. The station will eventually sell. I think to someone even if they use the land as a transmitter for a cellular tower and don’t bother with the radio station
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And a doo wop station has a target audience of 70 to dead, is going to gain very few advertisers.. it just sounds too old, for starters, never minding the fact the people who were teenagers when that was near music are in their 80s now.

I think the station is or was on a cellular tower already
 
Prg333 said:
If there was a deep pocketed philanthropist. Maybe he could take over the station and program it for local talk shows other times playing music from the 50s and 60s if someone wanted to they could do a 60s 70s music show. Politicians could buy time on the station. They could be a good successful station if someone would deep pockets bought it and could finance it now the person who owns the station is struggling with it radio had a real golden age in the 80s WPLJ/ WHTZ Z100 WNEW/WAPP. THOSE ARE GREAT YEARS, WCBS FM
BUT 2005 OR SO THINGS STARTED NOT TO GET THAT GREAT FOR RADIO. IT HELD ON FOR A LITTLE WHILE LONGER. IT’LL STILL HAVE A PLACE FM RADIO STILL PLENTY OF STATIONS DOING WELL ENOUGH BUT NOT LIKE IT WAS IN THE 80S OR CERTAINLY THE 60S AND 70S.
Click to expand...
Before anyone else says the name "Catsimatidis"...

Kind sir, if you are the same individual who posted this on The Dentist's Board, then it's time for you to put your emotions aside and look at the real picture.

Step into the future. Right now, you have one and it involves streaming services or SiriusXM for your preferred music. On the other hand, there is no future for a little-listened-to, top-of-the dial, low-powered suburban AM station in a depressed advertising market. The land where the tower sits exceeds whatever value the station has as a going concern.

It's time that you face the music and stop living in a world that no longer exists.
 
Prg333 said:
It’s unfortunate. Advertisers won’t go after people 50 and over they have quite a bit of disposable income. The sound of radio might have to change for younger listeners I guess. But even Carol Miller hardly talks during her show she plays good music, but Has such knowledge of music if she would just talk a little more and give interesting facts about the songs the artist it makes it more entertaining.
Click to expand...
Advertisers have done their research. Not going after older listeners happened for a reason.

Regarding Carol Miller, the interesting thing about Q104.3 is that their ratings are higher than ever, and the air talent talks less than ever. No disrespect to the air talent, but perhaps that is some insight as to what desired listeners actually want.
 
Rollo-Smokes said:
Before anyone else says the name "Catsimatidis"...

Kind sir, if you are the same individual who posted this on The Dentist's Board, then it's time for you to put your emotions aside and look at the real picture.

Step into the future. Right now, you have one and it involves streaming services or SiriusXM for your preferred music. On the other hand, there is no future for a little-listened-to, top-of-the dial, low-powered suburban AM station in a depressed advertising market. The land where the tower sits exceeds whatever value the station has as a going concern.

It's time that you face the music and stop living in a world that no longer exists.
Click to expand...
I am the same person who posted on the New York radio message board. I do have satellite radio. There are a lot more choices for music there, but my heart is still with. AM FM RADIO
 
Prg333 said:
I am the same person who posted on the New York radio message board. I do have satellite radio. There are a lot more choices for music there, but my heart is still with. AM FM RADIO
Click to expand...

Heart and reality/business are two seperate things.

Having a special oldies show or mixing in some oldies songs are one thing... an entire format based on that is another hting and a bad idea
 
secondchoice said:
Does this station own it's tower site?
Click to expand...
Yes they own the land the tower is on. A small square perhaps 50 feet on each side.
But it is smack-dab-in-the-middle of a county park. Unless Rockland County wants to repurpose South Mountain County Park, the land has no other use available to it. It is otherwise undeveloped, and will remain that way.
 
delete, wrong thread.
 
Radio did not give up on the over 50, advertisers did. Their research shows it takes more money to convert a 50+ age person to change their buying habits than it does a 30 year old who will likely use their product about 20 years longer than the 50 year old. No ad agency or advertiser that has research available will buy a 50+ market. Those targeting 50+ find it's mostly products new to them and those are generally health related that have proven more effective on video versus audio.
 
Ex-RadioTV said:
Yes they own the land the tower is on. A small square perhaps 50 feet on each side.
But it is smack-dab-in-the-middle of a county park. Unless Rockland County wants to repurpose South Mountain County Park, the land has no other use available to it. It is otherwise undeveloped, and will remain that way.
Click to expand...
I guess you could always donate the tower land to the County and get a tax deduction. But why would someone take on a money losing AM station just to get a tax deduction in the future? Makes no sense for most people.
 
RadioGuy1864 said:
I guess you could always donate the tower land to the County and get a tax deduction. But why would someone take on a money losing AM station just to get a tax deduction in the future? Makes no sense for most people.
Click to expand...
If the site land is indeed surrounded by a park, wetlands, or whatever that can't be developed or would serve no other purpose, then that's a huge red flag for anyone considering buying this station. Not only does the non-license valuation including real property not exist, but there is always the looming risk down the road of a municipality or environmental group coming along and kicking the radio station off the land with the intent of park expansion, wildlife preservation, or whatever. Tower sites have been in the crosshairs of the Audubon Society for many years.
 
Kelly A said:
If the site land is indeed surrounded by a park, wetlands, or whatever that can't be developed or would serve no other purpose, then that's a huge red flag …
Click to expand...
Oh it’s not IF, it IS surrounded by a park. The green circle below is the station’s property.
IMG_0274.jpeg
 
Prg333 said:
It’s unfortunate. Advertisers won’t go after people 50 and over they have quite a bit of disposable income. The sound of radio might have to change for younger listeners I guess. But even Carol Miller hardly talks during her show she plays good music, but Has such knowledge of music if she would just talk a little more and give interesting facts about the songs the artist it makes it more entertaining. I guess people switched to satellite radio and Podcasts age seems to be over. It was a good golden age for radio in the 80s and 90s. I don’t think we’ll see another golden age for radio again regular broadcast radio kind of discouraging. I liked it back when it was a simpler time you had just channels 2? through 13 to watch.AM FM RADIO. HAD TO GO TO THE MOVIE THEATER TO SEE A MOVIE OTHERWISE WAIT 6 TO 10 MONTHS FOR IT TO COME TO HBO. DO YOU WANT TO GET A RECORD OR CASSETTE? GO TO THE RECORD STORE NO STREAMING. THE WORLD WAS MUCH SIMPLER BACK IN THE 70S AND 80S, ALL THIS NEW TECHNOLOGY AND ALL THESE CHOICES ARE OVERWHELMING AND COSTLY COMPARED TO REGULAR RADIO AND CABLE TELEVISION
Click to expand...
Get off my lawn?
 
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