Would they have done better if they had been a NPR affiliate? 24 hour jazz seemed like an odd choice for that town.
KVUT wasn't Jazz 24/7 at all, Stan. NPR mornings and early afternoon, with jazz filling the rest of the hours. Plenty of local content, University specific programming and news featured daily. It was also very highly touted in Tyler right beforw and after UT initially signed it on. Had several segments dedicated to its impending sign-on with every major network newscast here. It sounded extremely professional in every way, during the 3 year run, but with new leadership at the University not as enthusiastic about the whole radio venture thing as the predecessor, the station was no longer a priority and soon became an expenditure. SRG is right on. They tried different approaches, and it was certainly, in no way, caused by a lack of effort from the team they had in place. There is just not enough of a listener base here to make a station like KVUT successful. It is a real loss to the airwaves of East Texas.
I don't forsee NPR ever getting a major foothold here. The KERA translator is where most Tylerites would know to go if they seek out NPR programming. Been so for over 20 years now. You don't need to cover the small, rural towns around Tyler, and that's what NTPB gets about the market. Tyler, itself, is majority Democrat, albeit, a more conservative Democrat that you'd typically find in the South. These listeners are going home and driving to work in the K261CW sweet spot.This entire area of East Texas is majority conservative, as evidenced by our local Christian broadcaster, the ERFET, possessing a 6 station cluster here. Sure, that's a drop in the bucket for the much bigger KSBJ, but the cluster is the biggest one in our part of the state, including Texarkana.
I have been wondering how much longer LSU-Shreveport will continue with KTYK. The loss of KVUT will likely prolong it, but 100.7 isn't moving many needles itself. It's hard to target the "big city" of Tyler when your signal turns its back on it.