May 2024 Bay Area Radio PPM Ratings

[HenryOchs]

Here are the May 2024 San Francisco Radio PPM Ratings:

https://ratings.****************/content/arb009

And the May 2024 San Jose Radio PPM Ratings:

https://ratings.****************/content/arb215

Any thoughts or observations?

 

[sfradio]

Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, May 2024, Part I | Research Director, Inc.

25-54: 1. KOIT 2. KMVQ 3. KMEL 4. KLLC (up from #11) 5. KISQ 8. KQED (down from #4)
_______ 10t. KSOL (down from #5) 10t. KIOI
18-34: 1. KOIT 2. KMEL 3. KITS 4. KMVQ 5. KSAN
18-49: 1. KOIT 2. KMVQ 3. KMEL 4. KISQ (up two spots) 5. KITS 8t. KSOL (down from #4)
8t. KSAN

 

[HenryOchs]

Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, May 2024, Part I | Research Director, Inc.

25-54: 1. KOIT 2. KMVQ 3. KMEL 4. KLLC (up from #11) 5. KISQ 8. KQED (down from #4)
_______ 10t. KSOL (down from #5) 10t. KIOI
18-34: 1. KOIT 2. KMEL 3. KITS 4. KMVQ 5. KSAN
18-49: 1. KOIT 2. KMVQ 3. KMEL 4. KISQ (up two spots) 5. KITS 8t. KSOL (down from #4)
8t. KSAN

How did KYLD do in the demos that you mentioned?

 

[K.M. Richards]

How did KYLD do in the demos that you mentioned?

Generally speaking, Research Director only reports the top seven or eight stations in each demo, and only goes deeper if there are ties around #7 and #8.

With that said, WiLD is likely to be somewhere below #10.

 

[Radiopaw]

San Francisco

Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...

radioinsight.com

 

[K.M. Richards]

I'd still rather see demo breakouts than make faulty guesses based on 6+ numbers.

 

[davideduardo]

I'd still rather see demo breakouts than make faulty guesses based on 6+ numbers.

The best example of that was during the first two decades of all sports WFAN in New York City. It never seemed to be above 15th in 12+ Arbitron ratings... but it was the highest billing station in the market. All men, all 25-54. Few teens and women, and much less 55+ than other mostly male formats like AOR back then.

 

[HenryOchs]

Generally speaking, Research Director only reports the top seven or eight stations in each demo, and only goes deeper if there are ties around #7 and #8.

With that said, WiLD is likely to be somewhere below #10.

It would be interesting to see how KYLD did in every demo. From teens, 18-34, 18-49, 25-54, and 55+

 

[Mark Roberts]

I'd still rather see demo breakouts than make faulty guesses based on 6+ numbers.

I wonder if we're just a few steps away from another Can K*** be shaved saved? thread.

 

[davideduardo]

It would be interesting to see how KYLD did in every demo. From teens, 18-34, 18-49, 25-54, and 55+

And Nielsen would be pleased to sell you that data for a few hundred thousand a year!

Seriously, Henry, the reason Nielsen gives away a "taste" of the numbers is the publicity they get for their name and service. What the give for free is useless data that nobody can use for sales. Some of the data you mention is very valuable, and that is why it is confidential and the users sign non-disclosure agreements limiting the use to things like sales presentations and internal programming and strategy meetings.