SiriusXM is hoping to use the Taylor Swift effect to attract new subscribers to its service:
radioink.com
This is an example of something a national radio service can do.
SiriusXM Wants The 'Taylor Swift Effect' As Ad Campaign Expands - Radio Ink
SiriusXM is serious about its aggressive ad efforts with a strategic placement during Taylor Swift's The Eras Tour concert film on Disney+.
radioink.com
This is an example of something a national radio service can do.