Understood. But the 1460 ESPN Yakima website is still up. No link to the general ESPN stream, or any audio. Not even a re-direct. And ESPN Yakima has been off the air since August? October? Maybe it's just a placeholder until the contract with the provider expires. It's just odd that it's still there, pretending to be a station stream.
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Washington Townsquare turns in another AM
- Thread starter JJSPC
- Start date
But the cost of offering a viable paid streaming service is very high. To be viable, a service has to offer at least as much variety in one subscription as SiriusXM does. Or, comparing it to a video service, there will be room for only a few Netfilx-like audio streamers because nobody else will be able to do the promotion, provide the variety of types of music and formats and maintain the technical system.
People complain about "not enough voices" today. When commercial radio dies out, there will be vastly fewer voices than ever.
K.M. Richards
Program Director, The Eighties Channel™
I bolded the part of your post that is the most likely. It is not uncommon for "ghost sites" to remain in place until either the domain expires or the hosting provider stops being paid. I've seen it lots of times.
In this case, it's sloppiness on Townsquare's part (undoubtedly, all of their stations are hosted by a common provider so it won't go away on its own until the domain comes up for renewal ... and even then it could get routinely renewed as part of a multi-domain billing for same), but it's not as "odd" as you might be inclined to think it is.
Sorry, it took me a while to reply.
I'm not an insider to that station or their group, so all I can do is speculate. What I can say is many of the small market stations aren't paying someone to update a webpage anymore, because mainly there's no revenue attributed to it. Let alone for a station that carries syndicated national programming 24/7. That could be the same reason they aren't bothering to link through their ineffective webpage directly to ESPN because they get nothing from hosting such a link.
Were I an owner of such a station, I'd keep my site and preserve the URL... mostly so I could use it for station email accounts and the like.
But then I'd have a series of links to my social media station and talent accounts. Like the afternoon drive host? Here is their Facebook or whatever account where you can follow them and make comments as you listen.
Otherwise, there is no reason why anyone would want to go to a radio station website... ever.
In Europe, some of the big national stations have good sites where the feature links to derivative formats that are online only and have quick links to their local traffic, weather and news pages. They also feature "how to" links to get your phone to install their traffic, news and weather apps.
Some of my favorite French and Italian "stations" have 15 to 20 different music options, often with music from decades they no longer cover, or just hits in something other than their local language (a French favorite has several formats of just English language or Italian hits).
The website is like a junction in the road... it just helps you find the feature of the station you want. My favorite is https://www.nostalgie.fr and I can click "radios" and get a big selection of formats I really like. Try the "mur de radios" (radio wall) full of optional station derivatives; 48 different formats. (I'm addicted to the French oldies from the 60's through the 80's myself)
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