Then in that case, you should reduce the coverage of your translator to match. As an intentional AM operator, you're in for a penny, in for a pound.
This is just silly, and you know better. The rules that you claim to revere don't require any such translator signal reduction. Why "should" broadcasters do something that's against their interest and also not required by any FCC rule?
You claimed that a translator can't have better coverage than a "parent" AM, and that wasn't true. And no, I'm not going to run a study to quantify exactly how many translators exceed their AM reach. That's a lot of data to crunch. (And why 34 dBu? That's not a realistic useful coverage contour for any translator. I tell my clients not to expect reliable coverage outside the 60 in most cases.)
I'm not interested in the ridiculous fiction of "intentional AM operator." We are broadcasters who provide content to audiences, and we do it where the audiences want to find us, or else there's no point in continuing to create that content.
Disney wasn't an "intentional seller of VHS tapes," or an "intentional seller of DVDs," was it? It evolved to be where its customers wanted to find it, which is why it now gets my money through a Disney+ account and the VHS tapes my kids watched have long ago been sold off at a yard sale.
AM is dying. No amount of regulation will change that. My interest with my broadcasting clients is to make sure that they continue to reach the audiences they want to reach, and in 2024 that's a combination of FM and streaming. Not one of them would describe themselves as "intentional AM operators." It was a means to an end for a very long time, but that time is mostly over. I make no apology for working within the rules as they are to maximize my clients' FM reach and minimize their expenses carrying AM deadweight, and I make no apology for advocating for further rule changes that will reduce that deadweight going forward.
