“Lowest Common Denominator” for better or worse, is, well, a common denominator of all sorts of businesses these days, not just broadcasting, because it brings in the most money. Thus the adage “It doesn’t matter if it sucks as long as it makes bucks.”Big Radio is all about shooting for the lowest common denominator, isn't it? Quantity always trumps quality. WINS attracts it with its tabloid headlines and dopey delivery by anchors like Scott Stanford, for instance.
Blame that on the audience, not the broadcasters. Like with government, people will get the kind of media they deserve. And when that audience is satisfied with what some consider poor quality (or even demands it) then you have a societal issue, not a business one.The WCBS tragedy really says so much about the sad state of radio today, and the depressing decline in quality and creativity it used to stand for that I have loved for my whole life.
