A lot of
people have their head in the sand. Yes, there have always been folks who want music without anything else. Records, tapes, and CDs all existed alongside radio for decades, yet radio managed to survive. The solution is not to "stream music, only
harder." The appeal of radio was always compelling content. The "stuff in between the records" that you couldn't get by sitting in your room playing vinyl, or a tape, or a disc. A "personality" who did more than just introduce the next song and promote the next text giveaway.
I'm sure we've all watched Howard Stern's movie "Private Parts." There's a scene (fictionalized, but mostly accurate) where management is going over the research, and they find out why people listen...
I don't know anyone who tunes in to a radio station to hear the next liner card.
Streaming video services have lately figured out that sometimes dumping an entire season of a show isn't the best idea. Viewers "binge watch" the whole thing and cancel their subscription after a week. So they combat this trend by rolling out new episodes weekly.
Maybe...just maybe..."real time TV" could claw back some of that audience by providing viewers something they absolutely must watch in real time. Something they talk about at the water cooler the next morning at work. "Did you see that? OMG!"