I would think that KFRO would need to have a strong local presence in Tyler to have a shot at success as Tyler people don’t tend to listen to Longview stations. I’d figure they would do alright as a hometown station in Longview.
I don't know about that. KYKX is, and always has been, a Longview station. It has a pretty devoted following, y'know. 96X, while licensed to Kilgore, fares significantly better signal-wise in Longview than it does Tyler. Always has. Still, and granted it's the only rock game in town, it does find itself on several receivers here in the City of Roses.
I love how there are two owners who are passionate about radio over there. They both deserve full power signals. It would sure make it easier to listen to one frequency instead of having to change channels when driving around.
No chance in that, as you know. Dudley Waller was a genius to get 106.5 dropped in as a full C early in the game. Tony Bridge was ahead of the game, too, when he bought KLTI-FM from LeTourneau and took what was being shelfed and unused, returned it to the air, and launched what became the country powerhouse of ETX, Kicks 106...uh, 105.7. Snack dab between DFW and SBC has left us cobbling signals together for the better part of 50 years. Unless the FCC allows for less protection amongst adjacent signals, like they've already done with KVUT/KMOO, and KALK/KTBB-FM prior to that, then having two simulcast signals covering both sides of the market is about the only thing that can be done.
I don't know Scott Rice at all, and have spoken to Chuck Conrad only a handful of times in passing, but from what I've seen and heard from each of them, there's no questioning the passion either gentleman possess for the medium. Chuck's heart is ETX. Go take a gander at the museum in Kilgore, if you haven't already. There's a man who truly oozes passion for broadcasting and this little slice of heaven we call ETX
You’re right rosecitymedia, it wouldn’t help much going west. I think 99.9 would also be better for the north side of Longview where you have more money and classic hits listeners.
Like KVUT, the Bott translator in Longview is pretty well stuck. Co-channel with the Mineola bovine, and 2nd adjacent to Chuck Conrad's QX-FM just down the road, and that doesn't even take in to account Sulphur Bluff or Atlanta on either side of 260CE.
I haven’t listened to KFRO enough to compare it to KDOK as both the AM and FM translator don’t make it very far west of Longview. It seems to me that KDOK plays more classic rock, but it’s been a while since I listened. I’d like to see KDOK shift closer to classic rock and give KKTX a run for their money.
K-DOK is mostly dinosaur rock. Lots of Moody Blues, 5th Dimension, Led Zeppelin fare. About as current as K-DOK gets is Genesis and Heart. Heart's "Alone" and Bon Jovi's "Living on a Prayer" are the latest singles I've ever heard spun on it. Both titles were released in 1986. KFRO, otoh, plays Britney Spears, Cristina Aguilera Timberlake, and... yikes, even Yazoo! That's mixed in with the classic hits "staples". Far wider musical selection coming from 1370 and 94 1.
K-DOK wouldn't benefit at all from trying to mirror 96.1, Jay. What might be a winning formula for 1490/95.7 is classic r&b and soul. Much like we had for years with the now defunct KZEY. Large black population here, only served by a pretty good r&b in KISX that drops back no further than the 90s, The Blaze with it's every other word edited out and turning most everybody under 35 off, and Gospel music on 104.9. The problem, of course, is that if Conrad actually entertained the idea and it was successful, there'd be Rick Reynolds or Townsquare, with far superior signals, swooping in and adjusting their own services to get a piece of that newfound action.