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Kansas Reyes Media buying 105.9 KKSW in Lawrence

Anyone remember how much it sold for when Zimmer/Great Plains bought it? They didn’t change the format right away, they waited a year and then flipped it to CHR.
 
radiofan2023 said:
Anyone remember how much it sold for when Zimmer/Great Plains bought it? They didn’t change the format right away, they waited a year and then flipped it to CHR.
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$3 million for KLWN and KLZR together in 1998. That would be about $5.8 million in today's dollars.
 
radiofan2023 said:
Thanks! KLWN was a great station then, too.
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It was definitely the kind of community-oriented station that's increasingly rare. All reports that I heard about Hank Booth were positive. I just wish he hadn't gone for the move of the KLZR transmitter to the west of Lawrence, thereby knocking it out of the Kansas City market. Still, he ran good stations.
 
Mark Roberts said:
If they're aiming to cover Kansas City with it, good luck. The move to Lecompton decades ago reduced coverage on the Missouri side of the metro. One of WDAF-FM's predecessors made sure of that.
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Yeah, the only way I could get it in my house back in the late 90s was with an antenna, and even then the signal was staticy. In the car it was better but not great. They were targeting Topeka back then even though they had listeners here in the KC area, but I haven’t listened since they flipped to CHR so I don’t know if they’re targeting KC now or not.
 
radiofan2023 said:
Yeah, the only way I could get it in my house back in the late 90s was with an antenna, and even then the signal was staticy. In the car it was better but not great. They were targeting Topeka back then even though they had listeners here in the KC area, but I haven’t listened since they flipped to CHR so I don’t know if they’re targeting KC now or not.
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I had a Channel Master Stereo Probe Nine antenna on a mast on the side of the house in Brookside aimed west which, at the only time, was the only direction from which I wasn't hit with severe overload. I was on the side of a hill facing west so that may have helped a bit. KTPK and KMAJ from Topeka were also practically like locals with that setup.

In the early 1980s, KLZR was a frequent pick-up for me in Columbia, Mo. Again, I was on a hill and had another Probe Nine on a mast with a rotor. Later in the 1980s after I moved back to Columbia, I had that antenna and mast but my location by what's now Stephens Park wasn't all that great for anything from the west, so I couldn't get it there. By then, KLZR was automated CHR and not that interesting anyway. It went to alternative full-time in 1993 though it had a Sunday night alternative show starting in 1992.
 
So which of these formats do you all think the station will have after the sale goes through? Is it common for companies to put their rate cards online like Reyes does?

Radio Stations - Reyes Media Group

SPANISH RADIO KDTD La Grande 1340 AM “100% Mexicana” - The Best in Top 40 Mexican Regional MusicThis station format addresses the musical taste of first and second-generation individuals of Mexican origin in the United States.This market segment has high growth. They have a strong desire for the...
reyesmediagroup.com reyesmediagroup.com
 
radiofan2023 said:
So which of these formats do you all think the station will have after the sale goes through? Is it common for companies to put their rate cards online like Reyes does?

Radio Stations - Reyes Media Group

SPANISH RADIO KDTD La Grande 1340 AM “100% Mexicana” - The Best in Top 40 Mexican Regional MusicThis station format addresses the musical taste of first and second-generation individuals of Mexican origin in the United States.This market segment has high growth. They have a strong desire for the...
reyesmediagroup.com reyesmediagroup.com
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Regional Mexican. Most common Spanish language format in the Midwest, and the demos support it.
 
ksradiogeek said:
Regional Mexican. Most common Spanish language format in the Midwest, and the demos support it.
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Remember, also, that Regional Mexican is actually one of those names that has subsets. Just as we have "soft AC" and "Hot AC" and "gold based AC", "Alternative AC" and just plain "AC" we have varieties of regional Mexican based on being more or less banda content, more or less norteña content and also how big a percentage of currents and how far back the gold goes. The LA market has at least three different Regional Mexican formats, ranging from gold based 980 AM to all current KSCA and more gold leaning KLAX.

When I did all the research for the Univision regional stations, we actually looked at the TQ and AQ percentages of every playlist: Tuba Quotient and Accordion Quotient. This was useful when looking at a new music test for comparison with the station's current playlist as a quick indication as to whether overall tastes were changing.
 
DavidEduardo said:
When I did all the research for the Univision regional stations, we actually looked at the TQ and AQ percentages of every playlist: Tuba Quotient and Accordion Quotient. This was useful when looking at a new music test for comparison with the station's current playlist as a quick indication as to whether overall tastes were changing.
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Love it. In New Mexico, you'd need GQ (Guitar Quotient). Still a few accordions and no tubas at all.

In the Kansas City area, recent immigrants are likely to be from Mexico. The Mexican-American community in Kansas City dates back to around 1900 when Mexicans came to the area to work on the railroads.

Looking at the Reyes website, I see that Dos Mundos, a bilingual newspaper, is involved with one of the stations. Also interesting to me that Dos Mundos is still around after all these years. Even though that station, 1480, is the one with the weakest coverage to the west of Kansas City, I tend to doubt that that would be the format to go on the 105.9 signal.

I'm going to guess that a simulcast of 1340 KDTD is the mostly likely outcome for 105.9.
 
DavidEduardo said:
When I did all the research for the Univision regional stations, we actually looked at the TQ and AQ percentages of every playlist: Tuba Quotient and Accordion Quotient. This was useful when looking at a new music test for comparison with the station's current playlist as a quick indication as to whether overall tastes were changing.
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The mainstream sound of Regional Mexican tends to be more on the Tuba Quotient sound. While norteño and cumbia (which is not even originally from Mexico) are not ignored, particularly when there is a big hit, the backbone of contemporary Regional Mexican is banda, especially with regional distinctions increasingly blurring in Mexico proper.
 
TheRob said:
I find it interesting GPM (Zimmer) sold KKSW only. I wonder if he will offload KLWN, its translator, and KMXN before too long.
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The official word is simply that Great Plains will retain KLWN and KMXN. Interpret that how you will.

While I was surprised to read that announcement and with who the buyer is, I'm not entirely surprised Great Plains disposed of 105.9. It hasn't put much effort into that station in a long time. As recently as six months ago, someone told me every shift at the station was tracked and that it was very lazily programmed.
 


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