I went to college, but only a fair one: Arizona State. I was on the Dean's List of two different "colleges" and was, mostly,, bored to death. But the discipline of having to learn boring subjects like accounting helped me in the long run.In my time in radio, I ran across a large proportion of people who were very much anti-higher-education. "Anti-intellectual" isn't the right word for those attitudes, but it's the best one I can think of right now. You miss out on other perspectives when you give in to those prejudices. So there are bad attitudes on both sides of that particular spectrum.
Maybe some journalists could write a general purpose script for EAS - a fill in the blanks type of Who, What, Where, Why, When for local and regional emergencies.
And honestly, that's fine if someone doesn't pursue higher education. Just don't denigrate people who paid a lot of money and spent years working hard to get that additional education and accreditations. It would be like me claiming someone who graduated from high school or trade school is an ignorant knuckle dragger. Either would be an ignorant opinion.As to people in radio who are negative towards certain aspects of higher education, I believe most of that attitude comes from dealing over and over with "college communications grads" who came out thinking all kinds of impractical, impossible or just silly things.
Remember, the EAS is not activated by radio stations and radio station staff. There is a hierarchy of government "authorities" who can activate the system and present information.EAS activation:
Maybe some journalists could write a general purpose script for EAS - a fill in the blanks type of Who, What, Where, Why, When for local and regional emergencies.
Not that much needs to be told to the public, just the 5 Ws and what sort of emergency actions people should take, then non-journalists could effectively communicate the useful emergency info as simply as possible.
The only "template" is a set of instructions on activation. After that, the appropriate or designated authority will give information and instructions in their own words and style.Such a template already exists. Why would it be written by a journalist?
Such a template already exists. Why would it be written by a journalist?
The only "template" is a set of instructions on activation. After that, the appropriate or designated authority will give information and instructions in their own words and style.
I have always admired the "old" British system where, at a point in our equivalent of High School, students are encouraged to make a decision on college or professional training. The result was a lot of people who could be skilled workers getting a profitable and high-skilled education while not "cluttering up" the university system with people who were not in the "right place".And honestly, that's fine if someone doesn't pursue higher education. Just don't denigrate people who paid a lot of money and spent years working hard to get that additional education and accreditations. It would be like me claiming someone who graduated from high school or trade school is an ignorant knuckle dragger. Either would be an ignorant opinion.
And many times the emergency doesn't fit a template. As I mentioned prior, the fires in Hawaii are a good example. EMS services get thrown a curve ball and need to react accordingly. They don't have time to create a script specifically for radio use.The only "template" is a set of instructions on activation. After that, the appropriate or designated authority will give information and instructions in their own words and style.
And we have to remember that events like 9/11 and the 1994 LA earthquake did not result in an EAS activation. And that is because, after the effect of such an incident, there is nothing more people can be told that requires all media to be activated.And many times the emergency doesn't fit a template. As I mentioned prior, the fires in Hawaii are a good example. EMS services get thrown a curve ball and need to react accordingly. They don't have time to create a script specifically for radio use.
That is actually a simple and practical suggestion.An option for the un-AM-Radio-informed:
As part of a smart phone software upgrade - if no cell signal is received after several tries in some short period of time - the smart phone screen automatically displays AM radio operating instructions (where to find an AM radio - vehicles, pocket radios etc. and how to operate AM radios [and that there will probably be static in the audio from far away/weak AM radio stations]).
The biggest issue here is that FM needs an exterior antenna or a significantly larger internal antenna. Apple eliminated the earphone jack, making such an antenna (using the earphone cable) impossible. We don't have any other way of "getting" FM, so this has nothing to do with "big and powerful". It is more an issue of technology and logistics.It would require legislation. As I said, the FCC was lobbied very heavily to mandate FM chip activation. The radio industry led by Jeff Smulyan even tried to pay the manufacturers to activate the FM chip to no avail. They simply won't do it and they're big and powerful enough to say no.
Anyone who has not read Scott's post in full should scan back and do so.Have any of the commenters here actually DEALT with local and state emergency management on a regular basis? While a few agencies have outstanding communications skills (usually because they've hired former broadcasters), the vast majority just don't.
I agree with the anecdotal note from the original poster about the running car... formal education does not generate common sense in many cases.Tell your ignorant BS to my wife who recently graduated after three years of very hard work with a masters from MIT. She is officially now smarter than me, and certainly smarter than you too.
Yes, that is the template or simply, a script, for the EAS test. But it is not a script or outline for the actual event that might occur.The copy, as I recall goes something like "If this was an actual emergency, you would be told where to tune for information in your area."
That's fine for your situation David. But to make fun or denigrate someone who goes to college as a whole because their one unique example of a momentary lapse of common sense, is an example of what's wrong with our society these days; too much labeling and denigrating people who might not be like them. And, no coincidence, his example of a college education being useless was a womanI agree with the anecdotal note from the original poster about the running car... formal education does not generate common sense in many cases.
But, as I said, there are scientific and technical fields that require formal educations. I don't want a self-educated MD treating my bad back; this is not a fake TV show.
Most people don't have the discipline to learn deep and complicated subjects and need guided and structured systems to make it to the final destination.
But I'd like to add one observation: there are people with different learning mechanisms who don't prosper in classrooms. I am one of those, as I have both light dyslexia and a low level of autism. I can self-learn much better than I can in a classroom; I got through college by buying the textbooks months ahead of each class and reading them.
Did I benefit from the classrooms? Only when the teacher allowed discussions where students could Q&A with them and each other about the interpretation of the subject. The worst were lecture based classes where there was no dialogue and you were expected to believe what the professor "professed" without alternate or alternative perspectives.
Yes, that is the template or simply, a script, for the EAS test. But it is not a script or outline for the actual event that might occur.
Me neither. There is no required script for stations running a weekly test. The national test comes with a script down the line explaining what the test is all about, but that's about it.I've not had an occasion to use that.