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WELL HERE YOU GO CLEVELAND

Sidebar: WERE-1300 was Cleveland's first Top 40 station in the mid-50's and had quite famous talents like Joe Finan and Bill Randall on the air.
 
Unfortunately, the legendary WERE call letters are now at 1490 with it's meager 1 kw signal which is barely audible on the west side.
 
Broadcast radio will begin to play to more specialized audiences like this as more and more people get the music that they want from streaming services and their own personal music files. Expect growth in more non-music formats: Sports, news, religious, talk and foreign language.
 
I'm guessing radio one at this point is just going to see what sticks. Nov 1st they launch LA MEGA on 1300AM and soon after the translator .
Ah yes, becoming the only Spanish brand on analog AM/FM in Cleveland is definitely throwing stuff at the wall.

My sources say the translator is not involved at all. Praise will simply be fed by WENZ-HD2.

 
Ah yes, becoming the only Spanish brand on analog AM/FM in Cleveland is definitely throwing stuff at the wall.
There is a Spanish station at 88.3 FM in Painesville which covers the east side of Cleveland. WBWC in Berea is also at 88.3 and thus needs to go directional to avoid interference.
 
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For WERE 1300 add Phil Maclean, Jeff Baxter and Jack (Mr. Carlin) Riley, later Merle Pollis, Gary Dee, Howie Lund, Liz Richards, Joel Rose, John Manelesco, George Forbes, Gary Short, Bill Gordon and many others. They also had a kick ass news department, names I remember include Bob Tayek, John Webster, Mike Olszewski, Cliff Baechle and more, plus baseball with Bob Neal and Herb Score and football with Jim Graner and Gib Shanley and Joe Tait and Cavs basketball.
Yep, one helluva radio station once.
 
Ah yes, becoming the only Spanish brand on analog AM/FM in Cleveland is definitely throwing stuff at the wall.

My sources say the translator is not involved at all. Praise will simply be fed by WENZ-HD2.

Station hasn't even hit the airwaves yet and already it's getting dirt kicked in its face. Gotta love it.

Most listeners will be using the web stream anyway. I'm sure eventually an FM simulcast will follow. The 94.5 FM signal isn't as strong on the west side as it is on the east. As far as the AM, you can pick that up on a wet kite string if you are in the heavily Hispanic neighborhoods on the West Side.
 
And Carl Reese. Barons hockey was on WERE with Bob Neal. I don't remember the Browns being on WERE. It must have been before my time. When I started following the Browns in 1968, they were on WHK.
 
Station hasn't even hit the airwaves yet and already it's getting dirt kicked in its face. Gotta love it.
Well, it's a musical format that will be on AM. Just not in the language that most would prefer.

Most listeners will be using the web stream anyway.
Agreed.

I'm sure eventually an FM simulcast will follow. The 94.5 FM signal isn't as strong on the west side as it is on the east.
WENZ's HD-2 would provide the best OTA coverage. But then, how much of their demographic has access to a HD Radio? I'm sure streaming will be the more popular option, especially seeing that AM 1300 and its repeater will provide coverage to a small area for those who are unable to stream.
 
Unfortunately, the legendary WERE call letters are now at 1490 with it's meager 1 kw signal which is barely audible on the west side.
1490 is an east side station, originally licensed to Sam R Segue in Cleveland Heights and located at Cedar and Lee there.
 
Talk about a blah logo!
Here is a "blah logo" for you.
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This Emmis station I programmed at one time had the largest Quarter Hour Audience of any station in the Western Hemisphere.

In it's market, you could buy the "frame" on all street signs and we had the logo all over every neighborhood of the market. The simplicity of the name and logo made it visible even on those small framed street identifiers. The most important thing in a logo is visibility at any size and distance.
 
Broadcast radio will begin to play to more specialized audiences like this as more and more people get the music that they want from streaming services and their own personal music files. Expect growth in more non-music formats: Sports, news, religious, talk and foreign language.
We need to be careful in talking about "foreign language" broadcasters. In over a third of our country, Spanish is the original language. And, of course, the many, many Native American tongues preceded that!
 
We need to be careful in talking about "foreign language" broadcasters. In over a third of our country, Spanish is the original language. And, of course, the many, many Native American tongues preceded that!
You raise an interesting point. Technically, the United States does not have an official language on the federal level, but 32 states and all five U.S. territories have made English an official language. I suppose that I am old enough to remember when I heard non-English on the radio, it was usually Italian, Hebrew/Yiddish/German/Polish and then later those languages kind of faded away replaced by the growth of the Spanish language in this country. But this is a never-ending process. The kids and grandchildren start to lose the language, and another language (or languages) eclipses them. In New York City, where I used to hear multiple Italian and Yiddish radio programs (and sometimes a whole station devoted to those languages) now it is Spanish, and more recently, joined by a Russian station, a Korean station and at least two Chinese stations. In the future, we will probably see growth in the Middle Eastern languages on American AM radio. My point is that AM radio is fast becoming the niche band.
 
You raise an interesting point.
And you have an excellent perspective. Kudos!
Technically, the United States does not have an official language on the federal level, but 32 states and all five U.S. territories have made English an official language. I suppose that I am old enough to remember when I heard non-English on the radio, it was usually Italian, Hebrew/Yiddish/German/Polish and then later those languages kind of faded away replaced by the growth of the Spanish language in this country.
One of my first radio jobs, when I was about 14, was running the board for WJMO-Cleveland's Sunday "foreign language" broadcasts. Paid, they were hours between 6 AM and noon on a station that was R&B the rest of the week.

I did not speak any of the languages. But there were Germans, Poles, Italians, Greeks, Czechs and the recently arrived Hungarian refugees... and others. And they all brought food for the "nice kid who helped them". I did learn that all Hungarian foods were made with about 50% lard. And all the true Italian and Greek food was delicious. I usually went home with lots of it... some I enjoyed all week and some even my mom's Welsh Corgi would not touch!.
But this is a never-ending process. The kids and grandchildren start to lose the language, and another language (or languages) eclipses them.
In New York City, the Puerto Rican migration pretty much ended around 1968-1969. So even the kids of those migrants are mostly in their late 60's and 70's now. The grandkids, like Jenni from the Block, don't speak Spanish (and Ms. López had to learn it to play Selena in the movie). As far as radio is concerned, there is no longer a Puerto Rican Spanish speaking audience under 60 or so.
In New York City, where I used to hear multiple Italian and Yiddish radio programs (and sometimes a whole station devoted to those languages) now it is Spanish, and more recently, joined by a Russian station, a Korean station and at least two Chinese stations.
And the Spanish speakers are mostly Dominican, Mexican, Ecuadorian, Colombian and a growing group of Venezuelans.
In the future, we will probably see growth in the Middle Eastern languages on American AM radio. My point is that AM radio is fast becoming the niche band.
And a lot more stations in some areas targeting the principal language groups of India. Like the soap opera says, "As the World Turns".
 
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There is a Spanish station at 88.3 FM in Painesville which covers the east side of Cleveland. WBWC in Berea is also at 88.3 and thus needs to go directional to avoid interference.
When WBWC went for a power increase to go from 100 to 4,000 watts in the early 2000's there was no station at 88.3 FM in Painesville. However, either a license application had been filed, or might likely be filed, so the FCC carved out a space for it. The station at 88.3 FM in Painesville did not go on-the-air until 2008 or 2009, as I recall.
 
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