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ratings Oct. 2024

Not much has changed except this month the Bull passed 101.5. Is this a result the recent management shakeup in Atlanta? 96.1 is still trending down. I don't have the numbers but based on my sampling the 96.1 Morning Show is dragging them down.
 
What was the measurement period?

Because 92.9’s 3.9 (combined over the air and streaming) isn’t that much better than 680’s 3.3, on a much better signal. It makes me wonder if there are Braves broadcasts in 680’s number. If not, it’s the best 680 has performed vs 92.9 in a while.
 
If you want to see a different view, look at the demos. WVEE is #1 25-54 and 18-49.

I didn't realize the urban stations were doing so good in the money demos. Now I know why everyone's trying to go after it.

At some point, though, we will hit saturation.
 
What was the measurement period?

Because 92.9’s 3.9 (combined over the air and streaming) isn’t that much better than 680’s 3.3, on a much better signal. It makes me wonder if there are Braves broadcasts in 680’s number. If not, it’s the best 680 has performed vs 92.9 in a while.

September 12-October 9
 
It is abundantly clear that Top 40 is passé right now. Gone are the good old days of Z93, 94Q and Power 99 battling it out for the CHR listeners.

It would not surprise me to see Power 105.3 flip to something else. Maybe a Variety Hits format that would siphon some women off of 97.1.
 
WSRV (in A25 to 54) ebbed from #2 to #6 with its lowest score in over a year.

Why does this not surprise me?

The River also dropped from #3 to #9 in A18 to 49.

(Source: the research director inc. page linked above.)
 
Why does this not surprise me?

The River also dropped from #3 to #9 in A18 to 49.

(Source: the research director inc. page linked above.)
It seems like Classic Rock stations across the country are starting to see their 25-54 and 18-49 numbers lag when comapred to their 6+ numbers over the past year or so. Is the music growing tired, or are there measurement issues? Odd to see.
 
I'm betting it's burnout. I can only hear More Than A Feeling, Freebird, and Life In The Fast Lane so many times before I am over them for months, if not years.

Plus that demo is aging. Having 99X serving that next generation after the classic rockers certainly doesn't help.

It seems like Classic Rock stations across the country are starting to see their 25-54 and 18-49 numbers lag when comapred to their 6+ numbers over the past year or so. Is the music growing tired, or are there measurement issues? Odd to see.
 
I'm betting it's burnout. I can only hear More Than A Feeling, Freebird, and Life In The Fast Lane so many times before I am over them for months, if not years.

Plus that demo is aging. Having 99X serving that next generation after the classic rockers certainly doesn't help.
99X hasn't had any large jumps lately. Or at least it wasn't mentioned in the article.
 
It seems like Classic Rock stations across the country are starting to see their 25-54 and 18-49 numbers lag when comapred to their 6+ numbers over the past year or so. Is the music growing tired, or are there measurement issues? Odd to see.
I'm thinking now that the election madness is over, The River will end up back on top again.... Maybe?
 
I'm betting it's burnout. I can only hear More Than A Feeling, Freebird, and Life In The Fast Lane so many times before I am over them for months, if not years.
Stations research their songs, based on some form of asking "how much do you want to hear that song today?"

You can assume that, if a major station plays a song, it is not "burnt out" within the core listener group.
Plus that demo is aging. Having 99X serving that next generation after the classic rockers certainly doesn't help.
It's surprising, but both songs and listeners only age 365 days each year. The process is very slow, and can't be seen from one book to another in ratings.
 
Stations research their songs, based on some form of asking "how much do you want to hear that song today?"

You can assume that, if a major station plays a song, it is not "burnt out" within the core listener group.

It's surprising, but both songs and listeners only age 365 days each year. The process is very slow, and can't be seen from one book to another in ratings.
I doubt research budgets are as robust as they once were.

I do agree with earlier suggestions that temporary shifting of listening habits has likely tugged on WSRV's numbers and those of other classic rock outlets.

In my market, some classic rock listening has defected to the Sports and News/Talk stations, it would appear.
 
Stations research their songs, based on some form of asking "how much do you want to hear that song today?"

You can assume that, if a major station plays a song, it is not "burnt out" within the core listener group.

It's surprising, but both songs and listeners only age 365 days each year. The process is very slow, and can't be seen from one book to another in ratings.
David - Allow me to come from a specific angle. A station that doesn't play any new songs IS going to play songs with plenty of fatigue and burnout. No way around it when the format is based on songs that are 40-60 years old. But that niche of listeners is not interested in music that is much younger. So there is no alternative.

What I think much of radio is NOT doing so well is giving artists and songs more time out and moving in a few less played songs (still valid hits) to make the listener not just turn off the radio. Jack-FM, in some ways, has figured out that B and C-level hits that got airplay, but not as much as Freebird or Life in the Fast Lane, ease the stress to listeners who do feel like "not one more time." I am referring to songs like "Ordinary World" by Duran Duran or "Fantasy" by Earth, Wind and Fire.

As an interesting side note, Jack-FM in Nashville is locally programmed and breaks the general Jack playlist for reasons that I have mentioned over the years. It's also been programmed by two different music directors who pick different days and times. So it does not seem as repetitive. There are those who have also said over the years that they prefer more rock song days vs. lighter hits days. I believe Frank-FM in Cape Cod allows their personalities too mix it up a bit, as well, within reason. It's a nice listen. Tough format in that market with their station signals, so the ratings are not terrific. A similar Frank-FM format near them is painfully predictable. Honestly, a hollow and lonely listen.

You have to have seen eye rolls in auditoriums to Elton John and Journey back in the good ole days. Doesn't mean anyone shelved 'em.

Additionally, the 70's and 80's in particular have sure supported the industry well. And, we all know there is nothing close coming out of the 90's or more currents that will equal or exceed those two decades as these listeners are no longer listeners. Back into hiding.

Country, CHR, etc., with current hits, you are totally spot-on. Tough world programming those formats in 2024.
 
Honestly, since discovering KNX-FM 93 online, my FM tuners haven't been used in months. I am canceling SXM, as "The Bridge" and "70s on 7, 80s on 8" have the same stale 300-400 song playlists.

Want to hear what radio used to sound like? KNX-FM 93 (The Mellow Sound.net) has thousands of songs- you'll hear A, B, C- Z tracks. Some from artists ignored and not heard from anywhere else. Great segues, great jingles. Christopher Ames with "The Oddity Files" adds an interesting touch. When radio was this good, it was a class act. Turning on any of the local stations is like sticking my head in a toilet at Waffle House after a night of binge drinking after listening to KNX, anything we have sans 99X, sucks. 99X is at least a half assed attempt to bring BACK local radio with quality.
 
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