Atlanta
Nielsen Audio PPM Monthly Ratings Atlanta (Market #7) Population: 5,317,500 Black: 1,956,500 - Hispanic: 664,700 Average Quarter Hour Share for
radioinsight.com
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I didn't realize the urban stations were doing so good in the money demos. Now I know why everyone's trying to go after it.If you want to see a different view, look at the demos. WVEE is #1 25-54 and 18-49.
RADIO RATINGS ROUNDUP, September 2024, Part II | Research Director, Inc.
As the acrid aroma of pumpkin spice wafts through the HVAC system, The Ratings Experts from RESEARCH DIRECTOR, INC. – in a closed order formation wresearchdirectorinc.com
What was the measurement period?
Because 92.9’s 3.9 (combined over the air and streaming) isn’t that much better than 680’s 3.3, on a much better signal. It makes me wonder if there are Braves broadcasts in 680’s number. If not, it’s the best 680 has performed vs 92.9 in a while.
WSRV (in A25 to 54) ebbed from #2 to #6 with its lowest score in over a year.
It seems like Classic Rock stations across the country are starting to see their 25-54 and 18-49 numbers lag when comapred to their 6+ numbers over the past year or so. Is the music growing tired, or are there measurement issues? Odd to see.Why does this not surprise me?
The River also dropped from #3 to #9 in A18 to 49.
(Source: the research director inc. page linked above.)
It seems like Classic Rock stations across the country are starting to see their 25-54 and 18-49 numbers lag when comapred to their 6+ numbers over the past year or so. Is the music growing tired, or are there measurement issues? Odd to see.
99X hasn't had any large jumps lately. Or at least it wasn't mentioned in the article.I'm betting it's burnout. I can only hear More Than A Feeling, Freebird, and Life In The Fast Lane so many times before I am over them for months, if not years.
Plus that demo is aging. Having 99X serving that next generation after the classic rockers certainly doesn't help.
I'm thinking now that the election madness is over, The River will end up back on top again.... Maybe?It seems like Classic Rock stations across the country are starting to see their 25-54 and 18-49 numbers lag when comapred to their 6+ numbers over the past year or so. Is the music growing tired, or are there measurement issues? Odd to see.
WSB will certainly cool off somewhat now that the election is over. Plenty of room for The River to reclaim the throne.I'm thinking now that the election madness is over, The River will end up back on top again.... Maybe?
Stations research their songs, based on some form of asking "how much do you want to hear that song today?"I'm betting it's burnout. I can only hear More Than A Feeling, Freebird, and Life In The Fast Lane so many times before I am over them for months, if not years.
It's surprising, but both songs and listeners only age 365 days each year. The process is very slow, and can't be seen from one book to another in ratings.Plus that demo is aging. Having 99X serving that next generation after the classic rockers certainly doesn't help.
What's the difference Cox owns both. Same pants different pocketsWSB will certainly cool off somewhat now that the election is over. Plenty of room for The River to reclaim the throne.
I doubt research budgets are as robust as they once were.Stations research their songs, based on some form of asking "how much do you want to hear that song today?"
You can assume that, if a major station plays a song, it is not "burnt out" within the core listener group.
It's surprising, but both songs and listeners only age 365 days each year. The process is very slow, and can't be seen from one book to another in ratings.
David - Allow me to come from a specific angle. A station that doesn't play any new songs IS going to play songs with plenty of fatigue and burnout. No way around it when the format is based on songs that are 40-60 years old. But that niche of listeners is not interested in music that is much younger. So there is no alternative.Stations research their songs, based on some form of asking "how much do you want to hear that song today?"
You can assume that, if a major station plays a song, it is not "burnt out" within the core listener group.
It's surprising, but both songs and listeners only age 365 days each year. The process is very slow, and can't be seen from one book to another in ratings.