Grace Media Partners is the buyer. There are several religious broadcasters with “Grace” as part of the name, so not sure if there is a website. Purchase includes translators on 93.1 and 95.7.
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KCLE 1460 Burleson sold
- Thread starter Mediafrog+
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So...this is somewhat interesting. Grace Media Partners actually provides coverage for a multitude of Texas high school sporting events, as well as content, directories and historical statistical data on Texas high school athletics from years past. They ain't a religious outfit, 🐸.
What on earth would they need with the old WACO?
I'd be remiss to not mention that 1460 has been silent for well over a year, so if anyone in Waco...uh...Cleburne... dagnabit...Burleson picks up on that, well....
Note that the main member of the LLC has an "@wilkinsradio.com" email address. Wilkins Radio is a religious broadcaster, and KCLE is already listed as an affiliate of Wilkins on the company's website with a listing of the schedule. If it's not already operating, it will definitely be religious programming.
www.wilkinsradio.com
www.wilkinsradio.com
Home - Wilkins Radio Network
Nurturing your faith, anywhere, anytime. 25 Christian radio stations for inspiration - at your fingertips. Tune in now through our web or download our app for daily inspiration.
www.wilkinsradio.com
KCLE AM 1460, FM 95.7 & FM 93.1 (Dallas-Fort Worth-Waco) - Wilkins Radio Network
www.wilkinsradio.com
Nope, this is Wilkins Radio of Spartanburg, SC buying it, using the name Grace Media Partners
This makes me wonder something.. these vietnamese company has bought several other stations.. Portland, Atlanta... done almost nothing with them and like KCLE, when they were on, just simulcasting KAZA 1290 Gilroy/San Jose, the mothership (as best i could tell, having heard several of their AM's)
Did they get in over their head...buy what was available, without regard to anything else .. had intentions for local staff and sales never materialized.. or what?
Did they get in over their head...buy what was available, without regard to anything else .. had intentions for local staff and sales never materialized.. or what?
Among the attachments on the application is a lease agreement for programming the station, so I assume an LMA will be in place while awaiting FCC approval.
Perhaps DFW was oversaturated with Vietnamese programmers. Houston, which has a large Vietnamese community, only has two radio stations in that language. DFW has several more than that, though some have had periods of inactivity. I can think of 1160, 1480 and 1600…and 890 as well, though that one has come and gone a few times, along with 1460. Anyone else?
FWIW, KCLE traces its roots back to WJAD/Waco (signed on 7/21/1922) and is the 7th oldest broadcast station still in operation in the state:
Was 890 a daytimer only? I was scanning around one night to see if WLS still made it down here and was hearing an open signal.
Doesn't matter the format or language, radio stations will gladly take the revenue from Texas high school football. I heard a Spanish language station carry a Class 1A game back in 2000.
24 years ago. Outside of Texas, selling high school football is probably a slog.
It made a fortune in Central Missouri for decades, though it was always a different team each week followed by a wrap up show with all the games from the region. I've heard of it being tough to sell (and expensive to produce) in some places, but high school sports has kept rural radio afloat for a long time all over the country.
KTXV 890 is a 20kw daytimer. Directional signal aimed right at DFW provides a decent signal.
Outside of small towns, I don’t see how high school football has any appeal on the radio. Unless you live in the attendance zone and have kids in school, there is no interest. And anyone that really cares is at the game. Larger markets can have dozens of schools with divided interests. Maybe a thing for radio decades ago, but not now.
I carried a few championship high school games in Houston primarily because the alumni was willing to pony up the bucks to buy the time just like the colleges looking for a station to cover their games. I agree the small town has the greatest interest in high school games. There are a few small town stations where high school sports is a big chunk of their revenue each year.
KCJJ has done play by play of high school football and basketball games in and around Iowa City for decades, but I don't know how much money they make at it. I think they're the only local station in Iowa City/Cedar Rapids doing it. I used to listen to the high school football games until one of the guys quit doing it, because it was funny listening to him compare a quarterback's speed to William Conrad as Cannon chasing down a school bus, complaining about games going long and the play by play guy not bringing him back anything from the concessions stand.
WHO has the high school state wrestling tournament and they must make enough doing it to make it worthwhile, but it's also in Des Moines so that probably helps. KCJJ used to broadcast that too, but the guy who was doing it for them moved on, so they don't do it any more.
Local sponsorship of high school sports on the radio in small towns has more to do with business image building and virtue signaling, rather than any attempt to increase customer base. The business wants to be seen as involved in the community, which helps retain existing clients. Small town stations are able to take advantage of that; they are selling the illusion of having an audience rather than a quantifiable response that can increase revenue for those advertisers.
In my town, two guys broadcast the games weekly live on YouTube. Their equipment has gotten better over the years and they have sponsorship from local businesses just like a radio broadcast. They have had some pushback from a couple of schools and they would not let them broadcast from the press box but they will set up high in the stadium and carry on. The UIL did restrict them as the playoffs began if they were broadcasting the games.
This is becoming quite a thing with several other schools in the county doing the same.
Nope.. massive in parts of PA for small town stations... i worked for a cluster that would sometimes have to run extra breaks on the massive 50kw fm country signal because we had more commercials than wed normally have time for.
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