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SBS Buys KROI for $7.5 million
- Thread starter davideduardo
- Start date
SBS's recent history isn't to change the calls. The outlets the got from Cox in Tampa (WSUN-FM) and Orlando (WPYO), for example, never changed calls when SBS got them and flipped them to Spanish-language programming.
The sale of KRTS to Radio One required Radio One to change calls in the asset purchase agreement, which is why the KROI calls got installed (from page 5 of that APA, "...The parties acknowledge that Buyer [Radio One] shall request new call letters for the
Station (subject to and effective upon Closing)..."). The APA for SBS does not have such a requirement.
Though, to be honest, the WSUN calls are extremely fitting for a station called "El Zol".
This just in: Listening to the live and local Praise midday show, and the host just said that the format flip on 92.1 will be this Friday December 20, probably in the afternoon, and for Praise listeners to tune over to 102.1 HD-2. So presumably the sale closing is that morning. He said you will hear a different musical sound on 92.1 as of Friday.
So the long wait ends. One thought: Let’s start a fresh thread once the flip takes place, and we can discuss what we hear.
So the long wait ends. One thought: Let’s start a fresh thread once the flip takes place, and we can discuss what we hear.
I think David's prediction of them stunting until January 6 is probably accurate, though.
No doubt....but a coincidence. Point is SBS hasn't changed call letters on a station in over 10 years; they swapped the WRMA and WXDJ calls in Miami in 2014. So, the question on a call sign change for KROI is that history would suggest they won't bother since the sale doesn't require it.
They haven't changed call letters on WIOB in Puerto Rico's West Coast... despite it now being a satellite of WZNT and them not even owning WIOA and WIOC anymore.
I agree. Question is whether they’ll stunt with something related to the permanent format or have two weeks of a misdirect. Recall when Radio One purchased 92.1 in 2004 they stunted with “The best of the 90s and more” for two weeks before launching La Mera Mera.
When they acquired WPYO and WSUN, they looped with snippets of the songs they would be playing as well as the personality and mix shows that were coming to the station.
But those were already established shows from Puerto Rico and New York City, and programming on KROI isn't likely to be as talk-centric as what you would expect from SBS's East Coast stations.
"El" and "La" are generally not part of the name of stations in Latin America.
Take Puerto Rico: Z-93, Fidelity, X-100, KQ-105, Estereotempo, Cadena Salsoul, NotiUno, Hot 102, Rumba, Mega 106.9. WAPA Radio, Mix 107, Radio Oro, Radio Redentor, Magic, Radio Paz, Radio Universidad, La Nueva, 95-X, Radio Rock, Radio Aeropuerto, Radio San Juan, Radio Luz, KVM, QBS, and many that use all 4 call letters.
Or Bogota: Radiónica, Cariñosa, Blu Radio, Radio Uno, Olímpica, Rumba, Vibra, Fantástica, Tropicana, Candela, Caracol, Colombia Estéreo, Radio Nacional, La W, Radioactiva, Radio Mundial, La Vallenata, Amor, Radio Capita, Amore Estéreo, Radio Cordillera, Fuego AM, Radio Santa Fé.
Out of all those, just three with "La" in front of the name. Not common or usual.
The stations I have managed or programmed in PR are Radio Uno, 11Q, Salsoul, Fidelity, Z-93, Radio Católica, WKAQ, KQ-105, WBMJ. And in Ecuador: Radio Musical, Canal Tropical, Radio Fiesta, Teleonda, Sonora Musical, Ecos de la Montaña, Radio Carrousel, Alfa Musical. No "El" or "La" among them.
Using "El" or "La" is a bit more common in México, but not that common at all.
Nobody dials across the radio band today. There is no purpose in stunting.
Yes, and essentially all the target audience in Central Florida was Puerto Rican migrants of the last 20 to 30 years who knew and remembered station names, formats, music styles and the like from the Island. A unique situation where a quarter of Puerto Rico's total population moved to just one area on the mainland.
Nothing like that in Houston..
... if they change at all. SBS stations don't seem to be very concerned about call letters, as they don't use them promotionally and the only on-air mention is in the hourly ID.
It does seem to be more common with Regional Mexican in particular. La Nueva. La Qué Buena. La Raza. La Ley. La Comadre. La Mejor. La Tricolor. La Z. El Patrón. El Rey.
The only exception that comes to mind is Banda 93.3 in Monterrey... And the Crrystal stations around the State of Mexico.
And while not a regional Mexican station, perhaps the most imitated imaging is... La Mega (itself imitated from Venezuela and Puerto Rico)
And the most successful Mega, Mega 98.3 in Buenos Aires. At one time, the highest AQH audience of any single station in the Americas.
Lest we forget the Austin legend… El Sancho. 😂
WPRX in Connecticut used the tongue-twisting "La Puertoriquenissima" for a while. It's now branded "Dinamica 1120 -- Pura Adrenalina."
Any relation to this guy?
Attachments
Oops, should have changed the name of that file. The photo is of El Santo.
A "sancho" in Mexican Spanish is a lover of a married woman.